Seven Strategy Questions: A Simple Approach to Execution
Faculty Research Symposium 2010: Business managers who fail to make tough strategic choices doom their organizations to eventual failure. Key concepts include:
- Successfully executing strategy requires tough, often uncomfortable choices.
- A business must determine who its primary customers are.
- Companies must prioritize their core values.
- A business must define its critical performance variables.
- Controlling strategic risk begins by asking, "What strategic boundaries have been set?"
Editor's Note: This is a summary of an HBS Faculty Research Symposium 2010 presentation. View a full summary from the link below.
| Date of Event: | May 10, 2010 |
| Speakers: | Robert Simons |
Business managers who fail to make tough strategic choices doom their organizations to eventual failure. The ability of managers to observe this seemingly self-evident proposition is at the heart of successfully executed business strategies. Commencing with the fundamental determination of who is the primary customer for the business, a successful manager must answer a series of seven strategy questions that each demand unyielding adherence to the "tough choice" principle.

