- 04 Aug 2020
- Cold Call Podcast
Glossier Built a Cult-Brand and a Digital Community, but What’s Next?
Glossier, the digital-first, direct-to-consumer beauty brand considers shifting its strategy toward influencer marketing and paid media. Professor Jill Avery discusses her case study. Open for comment; 0 Comment(s) posted.
- 21 Jul 2020
- Cold Call Podcast
Starbucks Commits to Raising Awareness of Racial Bias
After a highly publicized act of racial discrimination by a Starbucks employee the company revised store policies and employee training practices. Francesca Gino and Katherine Coffman discuss unconscious bias in corporate culture. Open for comment; Comment(s) posted.
- 07 Jul 2020
- Cold Call Podcast
SmileDirect Looks Beyond Direct-to-Consumer Marketing
PODCAST: Teledentistry company SmileDirectClub is butting up against the limits of direct-to-consumer marketing. Len Schlesinger discusses his recent case study with Matt Higgins. Open for comment; Comment(s) posted.
- 23 Jun 2020
- Cold Call Podcast
Is it Time for Big Apple Circus to Fold the Tent?
David Fubini discusses his case study about the future of Big Apple Circus. Open for comment; Comment(s) posted.
- 09 Jun 2020
- Cold Call Podcast
In a Pandemic, What’s the Best Strategy for the Global Vaccine Alliance?
How should the vaccine alliance Gavi respond to the worldwide need for a cure for the COVID-19 pandemic? Tarun Khanna discusses his case study. Open for comment; Comment(s) posted.
- 26 May 2020
- Cold Call Podcast
Can the ‘Cummings Way’ Live On after the Founder Retires?
After 50 years at the helm of Cummings Properties, billionaire and philanthropist Bill Cummings is contemplating retirement. Christina R. Wing and Cummings discuss what's next for both the family business and foundation that he built. Open for comment; Comment(s) posted.
- 12 May 2020
- Cold Call Podcast
Autonomous Vehicles Are Ready to Disrupt Society, Business—and You
The rise of autonomous vehicles has enormous implications for business and society. Professors William R. Kerr and Elie Ofek explore the factors influencing their development and commercialization. Open for comment; Comment(s) posted.
- 28 Apr 2020
- Cold Call Podcast
Is the Healthiest Building in the World Worth the Rent?
Some people call 425 Park Avenue, New York, the healthiest building in the world. But will tenants pay a premium for better air and environmental friendliness? John Macomber and Joseph Allen discuss their recent case study and new book. Open for comment; Comment(s) posted.
- 14 Apr 2020
- Cold Call Podcast
'Fortnite' Was a Blockbuster for Epic Games. What’s the Encore?
Epic Games, maker of the incredibly popular "Fortnite" multiplayer game, considers whether to become a PC-games distribution platform. Andy Wu discusses his case study, “Epic Games.” Open for comment; Comment(s) posted.
- 31 Mar 2020
- Cold Call Podcast
Controlling the Emotion of Negotiation
Leslie John discusses the importance of asking (and answering) the right questions when negotiating, particularly under emotional stress. Open for comment; Comment(s) posted.
- 17 Mar 2020
- Cold Call Podcast
Is There a Winner in Huawei’s Digital Cold War with the US?
Bill Kirby discusses his case study of China-based Huawei’s growth and ultimate confrontation with the United States government, and China's response to the coronavirus. Open for comment; Comment(s) posted.
- 03 Mar 2020
- Cold Call Podcast
Do Universities Need 2U To Create Digital Education?
Karim Lakhani and Marco Iansiti discuss how universities are looking for technology partners to deliver digital education, as well as their new book, “Competing in the Age of AI.” Open for comment; Comment(s) posted.
- 18 Feb 2020
- Cold Call Podcast
Global Ocean Trust: Protecting the Blue Planet in New Ways
Following a successful career in finance, Torsten Thiele has devoted himself to the challenging cause of ocean conservation and stewardship. Rosabeth Moss Kanter and Thiele discuss strategy for solving one of the world's biggest problems. Open for comment; Comment(s) posted.
- 04 Feb 2020
- Cold Call Podcast
Why Backstage Capital Invests in ‘Underestimated’ Entrepreneurs
Laura Huang discusses VC Arlan Hamilton’s strategy of backing entrepreneurs who have been ignored because of stereotypes, biases, and preconceptions. Open for comment; Comment(s) posted.
- 21 Jan 2020
- Cold Call Podcast
China-based Fuyao Glass Considers Manufacturing in the US
Not many Chinese companies open manufacturing facilities in the US, but automotive glass maker Fuyao is considering just that. In a recent case study, Willy Shih examines factors that go into deciding where companies should locate production centers. Open for comment; Comment(s) posted.
- 07 Jan 2020
- Cold Call Podcast
Can Capitalism Be Fixed by Making Companies More Just?
JUST Capital seeks to make public companies more "just" by measuring and ranking their overall impact on society, based on priorities most important to average Americans. Ethan Rouen and Charles Wang explore whether JUST Capital's performance evaluation methodology can improve corporate behavior. Open for comment; Comment(s) posted.
- 17 Dec 2019
- Cold Call Podcast
Under Pressure, Oxxo Rethinks the Convenience Store
Mexican convenience store chain Oxxo dominated its market—until its chief rival doubled in size almost overnight. Professor Tatiana Sandino discusses her recent case study CEO Eduardo Padilla's response. Open for comment; Comment(s) posted.
- 03 Dec 2019
- Cold Call Podcast
Why CalSTRS Chooses to Engage with the Gun Industry
Should large institutional investors divest or engage if they have an issue with a company? In a recent case study, Vikram Gandhi discusses how CalSTRS, the $200 billion pension plan for California public school teachers, chose to engage with gun makers and retailers. Open for comment; Comment(s) posted.
- 19 Nov 2019
- Cold Call Podcast
Lessons from IBM in Nazi Germany
Geoffrey Jones discusses his case study, "Thomas J. Watson, IBM and Nazi Germany," exploring the options and responsibilities of multinationals with investments in politically reprehensible regimes. Open for comment; Comment(s) posted.
- 05 Nov 2019
- Cold Call Podcast
Can the Robin Hood Army Grow with Zero Financial Resources?
Over just a few years, volunteer-based Robin Hood Army had served meals to more than 9 million people around the world. Susanna Gallani discusses with founder Neel Ghose the challenges of growing while being a zero-funds organization. Open for comment; Comment(s) posted.
Glossier Built a Cult-Brand and a Digital Community, but What’s Next?
Glossier, the digital-first, direct-to-consumer beauty brand considers shifting its strategy toward influencer marketing and paid media. Professor Jill Avery discusses her case study. Open for comment; Comment(s) posted.