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Cold Call
A podcast featuring faculty discussing cases they've written and the lessons they impart.
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Goldman Sachs Started 7,300 Small Businesses. What’s Next?

Launched in the midst of the financial crisis, the Goldman Sachs 10,000 Small Businesses program provided business education and access to capital for small businesses across the United States. The company committed $500 million to fund the program and nine years later had graduated 7,300 participants, just shy of its goal. Professor Len Schlesinger discusses the success, impact, and future of the program.  Open for comment; 0 Comment(s) posted.

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Goldman Sachs Started 7,300 Small Businesses. What’s Next?

Re: Leonard A. Schlesinger

Launched during the financial crisis in 2009, the Goldman Sachs 10,000 Small Businesses Program provided free business education, support, and access to capital for small businesses, graduating 7,300 participants. Len Schlesinger discusses the program's impact. Open for comment; Comment(s) posted.

Can Gimlet Turn a Podcast Network into a Disruptive Platform?

Re: John A. Deighton, Jeffrey F. Rayport

John Deighton and Jeffrey Rayport discuss how two former public radio producers launched the Gimlet Media podcast network, entering the last frontier of digital media. Can they turn a content supplier into a disruptive platform? Open for comment; Comment(s) posted.

How a New Leader Broke Through a Culture of Accuse, Blame, and Criticize

Re: Amy C. Edmondson

Children’s Hospital & Clinics COO Julie Morath sets out to change the culture by instituting a policy of blameless reporting, which encourages employees to report anything that goes wrong or seems substandard, without fear of reprisal. Professor Amy Edmondson discusses getting an organization into the “High Performance Zone.” Open for comment; Comment(s) posted.

At Booking.com, Innovation Means Constant Failure

Re: Stefan H. Thomke

Booking.com and other innovative firms embrace a culture where testing, experimentation, and even failure are tried and true. Stefan Thomke explains the necessary ingredients for establishing a culture of innovation. Open for comment; Comment(s) posted.

Should a Pension Fund Try to Change the World?

Re: Rebecca M. Henderson, George Serafeim

Can inclusivity, sustainability, and better governance boost economies? Rebecca Henderson and George Serafeim discuss the impact investing efforts of GPIF, Japan’s government pension fund. Open for comment; Comment(s) posted.

Super Bowl Ads Sell Products, but Do They Sell Brands?

Re: Shelle M. Santana

Super Bowl advertising is increasingly about using storytelling to sell corporate brands rather than products. Shelle Santana discusses why stories win (or fumble) on game day. Open for comment; Comment(s) posted.

Juul's Mission: Convince 1 Billion Smokers to Switch Habits

Mike Toffel discusses the controversial rise of Juul vaping products, which have become a cigarette alternative for adult smokers and a growing concern among parents of teens. Open for comment; Comment(s) posted.

The Controversial History of United Fruit

Re: Geoffrey G. Jones

Geoffrey Jones discusses the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a US-backed coup supporting United Fruit Company and a key landmark in the history of globalization. Open for comment; Comment(s) posted.

In the Platform Economy, Upwork Searches for Better Matches in the Cloud

Re: David B. Yoffie

Welcome to the Platform Economy, where business strategists must learn a new form of competition. David Yoffie and Michael Cusumano explain choices facing Upwork, which matches jobs with job hunters in the cloud. Open for comment; Comment(s) posted.

Can Khan Academy Scale to Educate Anyone, Anywhere?

Khan Academy is an online global education nonprofit launched by Sal Khan with the audacious mission to “provide a free world-class education for anyone, anywhere.” Professor Bill Sahlman discusses his case study of the company. Open for comment; Comment(s) posted.

Israel Turns 70: Does it Need a Rebrand?

Re: Elie Ofek

When market research revealed that many people associated Israel with military and political conflict, the country knew a rebrand was in order. In this podcast, Elie Ofek discusses the campaign's results. Open for comment; Comment(s) posted.

If the Key to Business Success Is Focus, Why Does Amazon Work?

Re: Sunil Gupta

Sunil Gupta explores the infiltration of Amazon into dozens of industries including web services, grocery, and movie production. What’s the big plan? Is the company spread too thin? Open for comment; Comment(s) posted.

Managers, Are You Prepared to Handle Religion in the Workplace?

Re: Derek C. M. van Bever

Managers face growing challenges related to religion in the workplace as religious discrimination claims and monetary settlements increase. Derek van Bever discusses two examples that made their way to the US Supreme Court. Open for comment; Comment(s) posted.

Would You Live in a Smart City Where Government Controls Privacy?

Toronto is experimenting with smart-city concepts envisioned by Google spinoff Sidewalk Labs. Leslie John and Mitch Weiss discuss the tradeoffs of using technology to improve modern city life. Open for comment; Comment(s) posted.

Can Mark Zuckerberg Rebuild Trust in Facebook?

Bill George discusses his case study, "Facebook Confronts a Crisis of Trust," including why Zuckerberg handled the crisis as he did, the role of companies in protecting privacy, and the pros and cons of regulation. Open for comment; Comment(s) posted.

Will Startup Fishbowl Become the Social Media App for Your Industry?

Re: Leslie K. John

Fishbowl's founders have built a social media platform allowing professionals to connect anonymously and with candor within their companies and industries. Can they grow? Leslie John discusses her case study on the boundaries of social media and personal privacy. Open for comment; Comment(s) posted.

How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand

Re: Geoffrey G. Jones

Professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury product during the Great Depression. Open for comment; Comment(s) posted.

Pursuing Precision Medicine at Intermountain Healthcare

Re: Richard G. Hamermesh, Kathy E. Giusti

What happens when Intermountain Healthcare invests resources in an innovative precision medicine unit to provide life-extending, genetically targeted therapies to late-stage cancer patients? Professors Richard Hamermesh and Kathy Giusti discuss the case and its connections to their work with the Kraft Precision Medicine Accelerator. Open for comment; Comment(s) posted.

The Delicious History of Hershey's Chocolate

Re: Nancy F. Koehn

Milton Hershey, the candy king, pioneered chocolate treats for the masses. But he also built a controversial company town and what today is one of the richest schools in America. Nancy Koehn discusses Hershey's innovative life and vision. Open for comment; Comment(s) posted.

How Wegmans Became a Leader in Improving Food Safety

Re: Ray A. Goldberg

Ray Goldberg discusses how the CEO of the Wegmans grocery chain faced a food safety issue and then helped the industry become more proactive. Open for comment; Comment(s) posted.