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Cold Call
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Mixing Sports and Money: Adidas and the Commercialization of the Olympics

Horst Dassler, the son of the founder of Adidas, cultivated relationships with athletes and national associations—with the aim of expanding his family’s sports apparel business. In doing so, he created the first sports sponsorships for the Olympics, and ultimately became a key force behind the commercialization of sports today. Professor Geoffrey Jones explores the pros and cons of the globalization and commercialization of sport in his case, spanning from the 1930s to the 1970s, “Horst Dassler, Adidas, and the Commercialization of Sport.”  Open for comment; 0 Comments.

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Mixing Sports and Money: Adidas and the Commercialization of the Olympics

Horst Dassler, the son of the founder of Adidas, cultivated relationships with athletes and national associations—with the aim of expanding his family’s sports apparel business. In doing so, he created the first sports sponsorships for the Olympics, and ultimately became a key force behind the commercialization of sports today. Professor Geoffrey Jones explores the pros and cons of the globalization and commercialization of sport in his case, spanning from the 1930s to the 1970s, “Horst Dassler, Adidas, and the Commercialization of Sport.” Open for comment; 0 Comments.

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China

In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? And will it be able to find a way to monetize its marketplace and ensure future success? Professor Felix Oberholzer-Gee discusses his case, “Alibaba’s Taobao,” and related strategy lessons from his new book, Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance. Open for comment; 0 Comments.

Procter & Gamble’s Lean Innovation Transformation

When Kathy Fish became Procter & Gamble’s Chief Research, Development & Innovation Officer in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady stream of disruptive innovations. In addition, intensifying competition from direct-to-consumer companies convinced Fish that P&G needed to renew its value proposition to make all aspects of the consumer experience “irresistibly superior.” But making this change would require wholesale transformation from within. Can Fish bring lean innovation to scale at Procter & Gamble? Harvard Business School Assistant Professor Emily Truelove discusses the challenges of bringing this established company back to an innovative mindset in her case, “Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within.” Open for comment; 0 Comments.

IKEA Navigates the Future While Staying True to its Culture

After years of success in providing quality furniture at affordable prices, Swedish furniture maker IKEA is challenged by the rise of online shopping and changing consumer behavior, plus the arrival of a new leader. The company's top executives know they had to step out of their comfort zones and embrace new strategic initiatives to stay relevant. But which initiatives will best enable IKEA to evolve while staying true to the company’s core values? Harvard Business School professors Juan Alcacer and Cynthia Montgomery discuss navigating a new future while preserving the company’s culture and identity in their case, “Which IKEA Do We Want?” Open for comment; 0 Comments.

Running a Consumer Fintech Startup within Goldman Sachs

Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass market, high-yield deposits, and a credit card in partnership with Apple. Harvard Business School associate professor Rory McDonald discusses the challenges of launching and operating a startup within an established company in his case, “Marcus by Goldman Sachs.” Open for comment; 0 Comments.

How Georgia State University Increased Graduation Rates

Georgia State University was facing a growing "summer melt" problem, where nearly 20 percent of incoming students never actually enrolled. The university used a data-based approach to retain students of all racial, ethnic, and socioeconomic backgrounds and help them graduate. Professor Mike Toffel> and Harvard Advanced Leadership Initiative fellow Robin Mendelson discuss what the university learned about improving student success, while scaling its efforts to help other universities, in their case, “Student Success at Georgia State University.” Open for comment; 0 Comments.

Reversing Brain Drain: Moving Talent to Middle America

After decades of brain drain in rural America, Tulsa Remote is working to attract a diverse group of remote workers to live in Tulsa, Oklahoma. The program offers a $10,000 grant to remote workers and entrepreneurs living outside Oklahoma, who relocate to the state’s second largest city for one year, with the goal that they stay longer and truly engage in the community. Professor Prithwiraj “Raj” Choudhury discusses how the Tulsa Remote model provides workers the flexibility to move out of congested cities and explores the challenges in scaling this model throughout rural America and beyond, in his case, “Tulsa Remote: Moving Talent to Middle America.” Open for comment; 0 Comments.

What Went Wrong with the Boeing 737 Max?

How did the evolution of Boeing’s organization and management lead up to two tragic plane crashes—the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia—in which a total of 346 people died? What role did cost cutting, FAA pressure, and CEO succession play in laying the foundation for this tragedy? Professor Bill George discusses the long roots that ultimately led to two tragic Boeing 737 Max crashes, and examines the response of Boeing executives to the crisis in his case, “What Went Wrong with Boeing's 737 Max?” Open for comment; 0 Comments.

Disrupting the Waste Industry with Technology

Rubicon began with a bold idea: create a cloud-based, full-service waste management platform, providing efficient service anywhere in the US. Their mobile app did for waste management what Uber had done for taxi service. Five years after the case’s publication, Harvard Business School Associate Professor Shai Bernstein and Rubicon founder and CEO Nate Morris discuss how the software startup leveraged technology to disrupt the waste industry and other enduring lessons of professor Bill Sahlman’s case about Rubicon. Open for comment; 0 Comments.

Managing Future Growth at an Innovative Workforce Education Startup

Guild Education is an education marketplace that connects employers and universities to provide employees with “education as a benefit.” Now CEO and co-founder Rachel Carlson must decide how to manage the company’s future growth. Professor Bill Sahlman discusses this unique startup and Carlson’s plans for its growth in his case, “Guild Education: Unlocking Opportunity for America's Workforce.” Open for comment; 0 Comments.

A Family Business at a Crossroads: Scaling and Succession

In 2000, Rohit Gera turned his family’s boutique real estate development firm in Pune, India, into a dynamic innovator in housing solutions for urban Indian families. Today Gera Developments stands at a crossroads, with Gera planning the end of his managerial career. How should the family think about scaling the business? And, should the company seek a successor to lead those efforts from inside or outside the family? Senior Lecturer Christina Wing and case protagonist Rohit Gera discuss the family business and the crucial decisions it faces in the case, “Gera Developments: Leadership at a Crossroads.” Open for comment; 0 Comments.

Can Historic Social Injustices be Addressed Through Reparations?

Survivors of the 1921 Tulsa Massacre and their descendants believe historic social injustices should be addressed through reparations. Professor Mihir Desai discusses the arguments for and against reparations in response to the Tulsa Massacre and, more broadly, to the effects of slavery and racist government policies in the US in his case, “The Tulsa Massacre and the Call for Reparations.” Open for comment; 0 Comments.

Examining Race and Mass Incarceration in the United States

The late 20th century saw dramatic growth in incarceration rates in the United States. Of the more than 2.3 million people in US prisons, jails, and detention centers in 2020, 60 percent were Black or Latinx. Harvard Business School assistant professor Reshmaan Hussam probes the assumptions underlying the current prison system, with its huge racial disparities, and considers what could be done to address the crisis of the American criminal justice system in her case, “Race and Mass Incarceration in the United States.” Open for comment; 0 Comments.

Fostering Authenticity and Employee Engagement at John Deere

As the first Black female factory manager to lead a John Deere plant, Rosalind Fox must figure out how to build relationships with her staff, who are mostly white men. Harvard Business School senior lecturer Tony Mayo discusses the pressure on Fox to assimilate into the dominant culture, her decision to lean into her authentic self, and the deep connection between employee engagement and authenticity in his case, “Rosalind Fox at John Deere.” Open for comment; 0 Comments.

Developing Resilience on the Path to Becoming a CEO

As a Black female CEO, Shellye Archambeau is no stranger to adversity. Now she faces her most critical leadership decision. The software company she leads, MetricStream, is losing customers, hemorrhaging cash, and struggling to make payroll. Harvard Business School professor Tsedal Neeley discusses Archambeau’s leadership style and the importance of developing resilience, particularly when managing through a crisis, in her case, “Shellye Archambeau: Becoming a CEO.” Open for comment; 0 Comments.

Using Empathy and Curiosity to Overcome Differences

Bill Riddick, an African-American community leader and counselor, must find a way to bridge the divide between Black and white community leaders, who are on opposing sides of school integration in Durham, North Carolina, in 1971. Harvard Business School professor Francesca Gino and Jeffrey Huizinga explain how empathy and curiosity can foster understanding in divisive situations in their case, “Bill Riddick and the Durham S.O.S. Charrette.” Open for comment; 0 Comments.

Engaging Community to Create Proactive, Equitable Public Safety

Saint Paul, Minnesota Mayor Melvin Carter swept into office in 2018 promising equity. He wanted a new public safety framework that would be rooted in community. Then, with the COVID-19 pandemic wiping out much of the city’s budget and the May 2020 killing of George Floyd by a police officer in neighboring Minneapolis sparking calls to defund the police, how would Mayor Carter make these changes happen? Professor Mitch Weiss discusses the challenges and rewards of “possibility government” in his case, Community-First Public Safety. Open for comment; 0 Comments.

Using Behavioral Science to Improve Well-Being for Social Workers

For child and family social workers, coping with the hardships of children and parents is part of the job. But that can cause a lot of stress. Is it possible for financially constrained organizations to improve social workers’ well-being using non-cash rewards, recognition, and other strategies from behavioral science? Assistant Professor Ashley Whillans describes the experience of Chief Executive Michael Sanders’ at the UK’s What Works Centre for Children’s Social Care, as he led a research program aimed at improving the morale of social workers in her case, “The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being.” Open for comment; 0 Comments.

Dove: Maintaining a Brand with Purpose

Unilever’s Dove soap became a brand with purpose when it launched the “Campaign for Real Beauty” to combat media-driven stereotypes of female beauty. Can Dove maintain both its market position and social impact in the future? Senior Lecturer, Mark Kramer discusses his case, “Dove and Real Beauty: Building a Brand with Purpose.” Open for comment; 0 Comments.

Uber's Strategy for Global Success

As Uber entered unique regional markets around the world, it adapted its business model to comply with regulations and compete locally. As the transportation landscape evolves, how can Uber adapt its business model to stay competitive in the long term? Alexander MacKay describes Uber’s global market strategy and responses by regulators and local competitors in his case, “Uber: Competing Globally.” Open for comment; 0 Comments.