- 14 Mar 2019
- Cold Call Podcast
How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
Helena Rubinstein used guile, brilliant branding, and more than a few falsehoods to lift cosmetics from an accessory for prostitutes to a desired luxury item. Geoffrey Jones reveals her history. Open for comment; 0 Comment(s) posted.
- 28 Feb 2019
- Cold Call Podcast
Pursuing Precision Medicine at Intermountain Healthcare
What happens when Intermountain Healthcare invests resources in an innovative precision medicine unit to provide life-extending, genetically targeted therapies to late-stage cancer patients? Professors Richard Hamermesh and Kathy Giusti discuss the case and its connections to their work with the Kraft Precision Medicine Accelerator. Open for comment; Comment(s) posted.
- 14 Feb 2019
- Cold Call Podcast
The Delicious History of Hershey's Chocolate
Milton Hershey, the candy king, pioneered chocolate treats for the masses. But he also built a controversial company town and what today is one of the richest schools in America. Nancy Koehn discusses Hershey's innovative life and vision. Open for comment; Comment(s) posted.
- 31 Jan 2019
- Cold Call Podcast
How Wegmans Became a Leader in Improving Food Safety
Ray Goldberg discusses how the CEO of the Wegmans grocery chain faced a food safety issue and then helped the industry become more proactive. Open for comment; Comment(s) posted.
- 10 Jan 2019
- Cold Call Podcast
Can Miguel McKelvey Build the ‘Culture Operating System’ at WeWork?
How deeply does the culture of a startup matter? Can it be shaped? Professor Jeffrey Rayport discusses WeWork cofounder Miguel McKelvey’s innovative role in building a company culture to support rapid growth. Open for comment; Comment(s) posted.
- 20 Dec 2018
- Cold Call Podcast
Using Fintech to Disrupt Eastern Bank from Within
When Eastern Bank decided to battle a threat from new competitors, it hired a fintech executive to set up Eastern Labs and start innovating. Karen Mills discusses her case study on what happened next. Open for comment; Comment(s) posted.
- 06 Dec 2018
- Cold Call Podcast
Honda Created a Civic for Very Light Jets. How High Will It Fly?
After thirty years of research and development, HondaJet is finally in the air and winning its market. Gary Pisano discusses how Honda moved from cars and lawn mowers to multimillion-dollar private aircraft. Open for comment; Comment(s) posted.
- 20 Nov 2018
- Cold Call Podcast
Building a Nonprofit Marketplace to Feed America
Feeding America manages a network of more than 200 food banks nationwide. Scott Duke Kominers and Canice Prendergast discuss how the organization designed a fair and efficient marketplace for food distribution. Open for comment; Comment(s) posted.
- 08 Nov 2018
- Cold Call Podcast
Could Big Data Replace the Creative Director at the Gap?
Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Assistant Professor Ayelet Israeli discusses how Gap CEO Art Peck considers a bold idea to boost sales. Open for comment; Comment(s) posted.
- 25 Oct 2018
- Cold Call Podcast
Vodafone’s Innovative Approach to Advanced Technologies
William Kerr discusses how telecom giant Vodafone incorporated big data, automation, and artificial intelligence to improve productivity while ensuring new opportunities were created for the next generation of workers. Open for comment; Comment(s) posted.
- 11 Oct 2018
- Cold Call Podcast
Baseball’s Billy Beane Shows Companies the Power of Data
With a relatively small payroll, the Oakland A's baseball team remains competitive by being smarter about data. Srikant Datar discusses the "Moneyball" strategy and how it can be applied in business. Open for comment; Comment(s) posted.
- 20 Sep 2018
- Cold Call Podcast
Did Entrepreneur Ernesto Tornquist Help or Hurt Argentina?
Geoffrey Jones examines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. Open for comment; Comment(s) posted.
- 06 Sep 2018
- Cold Call Podcast
Should US Companies Still Care About the Paris Climate Change Agreement?
American President Donald Trump pulled out of the 2015 Paris agreement on climate change one year ago. Vincent Pons discusses what it means for US business leaders in confronting environmental challenges. Open for comment; Comment(s) posted.
- 09 Aug 2018
- Cold Call Podcast
Two Million Fake Accounts: Sales Misconduct at Wells Fargo
Coming out of the financial crisis, Wells Fargo was one of the world’s most successful banks. But then its sales culture went wild, opening more than 2 million fake accounts. Suraj Srinivasan discusses what went wrong. Open for comment; Comment(s) posted.
- 11 Jul 2018
- Cold Call Podcast
The Transformation of Microsoft
In early 2015, Microsoft CFO Amy Hood and the rest of senior leadership faced a fundamental choice. Was the company ready to invest in long-term growth at the expense of some short-term profit? Professor Fritz Foley discusses how executives thought through the tradeoffs. Open for comment; Comment(s) posted.
- 28 Jun 2018
- Cold Call Podcast
L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet
Like many American symphony orchestras, the Los Angeles Philharmonic seemed dying on the vine, unable to attract younger audiences or new sponsors. Then new CEO Deborah Borda came aboard with a plan to revive the brand. Rohit Deshpande discusses his case study on the turnaround. Open for comment; Comment(s) posted.
- 14 Jun 2018
- Cold Call Podcast
How Chase Sapphire Made Credit Cool for Millennials
The Chase Sapphire Reserve card was one of the hottest product launches in 2016. But what would be its next act, now that the introductory offer of 100,000 points was reduced? Shelle Santana discusses JP Morgan's strategy. Open for comment; Comment(s) posted.
- 31 May 2018
- Cold Call Podcast
Careem: Riding the First Unicorn in the Middle East
Doubling in size every two-and-a-half months, ride-hailing service Careem was experiencing growing pains operationally and culturally. Shikhar Ghosh discusses how the founders struggled to keep its 4 million customers satisfied. Open for comment; Comment(s) posted.
- 10 May 2018
- Cold Call Podcast
'Candy Crush' Was a Blockbuster; Can King Digital Capitalize?
The mobile game "Candy Crush Saga" was a megahit for Riccardo Zacconi and his studio, King Digital Entertainment. But can he scale up the business to include several hundred titles? A Cold Call podcast with Jeffrey Rayport. Open for comment; Comment(s) posted.
- 26 Apr 2018
- Cold Call Podcast
Why JPMorgan Chase Is Investing Millions in Detroit
JPMorgan Chase is making extensive investments into the revitalization of Detroit. What does it expect in return? Professor Joseph Bower and JP Morgan executive Peter Scher discuss the challenges and rewards of partnering with cities in this podcast. Open for comment; Comment(s) posted.
How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
Professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury product during the Great Depression. Open for comment; Comment(s) posted.