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Business Research for Business Leaders
Cold Call
A podcast featuring faculty discussing cases they've written and the lessons they impart.
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The Delicious History of Hershey Chocolate

Have you ever wondered how Hershey chocolate came to be so popular? Professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School.  Open for comment; 0 Comment(s) posted.

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Making Health Insurance That Consumers Actually Like

Re: Regina E. Herzlinger

By motivating its insurance customers to take care of themselves, South African firm Vitality has expanded to the United Kingdom and China. In this podcast, Professor Regina Herzlinger discusses potential impacts of this model for health care in the United States. Open for comment; Comment(s) posted.

Why German Business Supports, Trains and Hires Syrian Refugees

Re: Rebecca M. Henderson

Germany has been taking in more than a million Syrian refugees each year, and involves the business community in making them productive workers. Has it worked out as hoped? In this podcast, Rebecca Henderson discusses her case study on Germany's experience. Open for comment; Comment(s) posted.

Cost-cutting Leads to Turbulence in the Airline Industry

Re: Susanna Gallani

When a business known for delivering an exemplary customer experience faces cutbacks, what services get chopped? Assistant Professor Susanna Gallani discusses a recent case study about an airline that looks not just to survive a downturn but emerge stronger. Open for comment; Comment(s) posted.

IDEO is Changing the Way Managers Think About Thinking

Re: Ryan W. Buell

IDEO’s human-centered design thinking is a systematic approach used to help create new products and services. Professor Ryan Buell explores this process as a leading movie cinema chain in Peru rethinks the movie-going experience. Open for comment; Comment(s) posted.

Black Business Leaders Series: Franklin Leonard, 'Black List' Mastermind

Re: Henry W. McGee

Using crowdsourcing to identify Hollywood’s hottest yet unproduced screenplays, Franklin Leonard's Black List is a coveted place to be—three films that appeared on the list are nominated for Best Picture awards this year. Professor Henry McGee, former president of HBO Home Entertainment, discusses his case study about Leonard and navigating Hollywood's film industry. Open for comment; Comment(s) posted.

Black Business Leaders Series: A Remarkable Legacy of Firsts, Maggie Lena Walker

Re: Anthony Mayo

Maggie Lena Walker used her leadership of the Independent Order of St. Luke to form a bank, newspaper, and department store—all in the stronghold of the Confederacy. Tony Mayo discusses his case study about this pioneering African American woman. Open for comment; Comment(s) posted.

Black Business Leaders Series: Putting Diversity to Work

Re: Robin J. Ely

In theory, most companies would love to diversify their workforce. In practice, hiring specifically to increase diversity can cause a variety of cultural problems within an organization. Professor Robin Ely discusses two case studies that train a critical lens on race-based and race-blind hiring. Open for comment; Comment(s) posted.

Black Business Leaders Series: The Entrepreneurship Behind Ebony Magazine

Re: Steven S. Rogers

Over seven decades Ebony magazine has covered the most important African-American issues, personalities, and interests. Now it faces difficult times that most publications confront. Senior Lecturer Steve Rogers discusses his case study of Ebony's past, present, and future in this podcast. Open for comment; Comment(s) posted.

Can Wynton Marsalis and Lincoln Center Save Jazz Music?

Re: Rohit Deshpande

With its listenership in steep decline, jazz legend Wynton Marsalis is looking to rebrand the genre and engineer its comeback. Rohit Deshpande discusses his recent case study on the effort. Open for comment; Comment(s) posted.

The American Food Paradox: Growing Obese and Going Hungry

Re: Jose B. Alvarez

One third of the United States population is obese, even as 50 million Americans struggle to find enough to eat. And all that in a country where 40 percent of the food made each year is thrown away. Jose Alvarez discusses how the former president of Trader Joe’s is experimenting with a potentially elegant, sustainable solution in a pilot store in Massachusetts. Open for comment; Comment(s) posted.

Target's Expensive Cybersecurity Mistake

Re: Suraj Srinivasan

Professor Suraj Srinivasan explores one of the largest cyber breaches in history, analyzing why failures happen, who should be held accountable, and how preventing them is both a technical problem and a matter of organizational design. Open for comment; Comment(s) posted.

How Wayfair Built a Furniture Brand from Scratch

Re: Thales S. Teixeira

What was once a collection of 240 home furnishing sites is now a single, successful brand, Wayfair.com. How that brand developed over time and the challenges and opportunities presented by search engine marketing are discussed by Thales Teixeira. Open for comment; Comment(s) posted.

Digital Change: Lessons from the Newspaper Industry

Re: Bharat N. Anand

In a podcast, Professor Bharat Anand discusses Norwegian media giant Schibsted’s resounding success in the newspaper business through modernization of classified ads, bringing users together, and adopting a digital-first approach. Open for comment; Comment(s) posted.

Building Affordable Health Care in Paradise

Re: Tarun Khanna

By some accounts, only about 5 percent of people worldwide receive cardiac treatment they need to survive. Professor Tarun Khanna highlights the need for affordable health care at scale, and a possible model based on factory-like repetition and learning in the Cayman Islands. Open for comment; Comment(s) posted.

You're Fired: Managing Gray-Area Decisions

Re: Joseph L. Badaracco

Joseph Badaracco discusses how managers can sort through difficult gray-area decisions, such as firing an employee. Open for comment; Comment(s) posted.

The Spectacular Fall and Fix of HealthCare.gov

Re: Leonard A. Schlesinger

Professor Len Schlesinger describes his case study around the enormous challenges involved with building, launching, and ultimately fixing HealthCare.gov—one of the largest IT fiascos ever. Open for comment; Comment(s) posted.

The Munich Oktoberfest: From Local Tradition to Global Capitalism

Re: Juan Alcacer

Professor Juan Alcacer discusses how the Oktoberfest brand has been transplanted around the globe, whether copycat festivals help or hurt its reputation, and to what extent its original hosts could or should be profit-motivated. Open for comment; Comment(s) posted.

Innovation Under Constraint: Constructing a Turnaround at Lego

Re: Jan W. Rivkin, Stefan H. Thomke

In this podcast, Jan Rivkin takes us behind Lego's iconic building "bricks" and into the minds of its leaders as they tackle digital disruption, staying true to the brand, and engineering an impressive turnaround. Open for comment; Comment(s) posted.

How Netflix Built its House of Cards (and Changed TV Forever)

Re: Anita Elberse

The TV drama "House of Cards" not only made Netflix a major entertainment player, but it changed the viewing habits of millions of watchers. In this Cold Call Podcast, Anita Elberse discusses her case study on the impact of this pioneering series and the small production company behind it. Open for comment; Comment(s) posted.

Behind Apple's Tax Situation, an Unprecedented Financial Policy

Re: Mihir A. Desai

The European Union recently hit Apple with a $14.5 billion tax bill, but that’s hardly the first or worst financial challenge the technology giant has faced. Mihir Desai explains the financial wiring behind the inventors of the iPhone. Open for comment; Comment(s) posted.