HBS Case
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- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
Skin-lightening creams are a fast-growing market in India. Rohit Deshpandé explores what firms should do when a product is decidedly popular—but may be promoting discrimination. Open for comment; 0 Comments.
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
Actor Dwayne "The Rock" Johnson and partner Dany Garcia are quickly gaining ground in Hollywood as producers. A recent case study by Anita Elberse details the story behind their company, Seven Bucks Productions. Open for comment; 0 Comments.
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
New tech-heavy financial firms are helping millennials invest, but with a twist. They are swapping out investment advisers for financial robots, and passing along the savings. Luis Viceira explains the rise of "fintech" in a new case study.
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
Up to 40 percent of food grown in the United States for human consumption is wasted. But solutions are starting to come together from retailers, farmers, academics, policy makers, and social service organizations, according to José Alvarez. Open for comment; 0 Comments.
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
Thales Teixeira studies three of the most successful “platform” startups to understand the chicken-and-egg challenge of how companies can attract their first customers. Open for comment; 0 Comments.
- 11 Jul 2016
- HBS Case
Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities
Employers are increasingly finding fresh ideas and insights by recruiting workers with Autism Spectrum Disorder and other cognitive disabilities. Gary Pisano and Robert Austin discuss their case study, “SAP SE: Autism at Work.” Open for comment; 0 Comments.
- 31 May 2016
- HBS Case
Who Owns Space?
Industry is looking to the stars for a new commercial frontier. NASA is looking to industry to help broaden the scope of space exploration. And Professor Matt Weinzierl is looking at what this interplay means for the future of the New Space sector. Open for comment; 0 Comments.
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
When restaurants source from local growers, it can be more difficult to assess product safety—just another wrinkle in high-stakes efforts to keep our food from harming us. Just ask Chipotle. John A. Quelch discusses a recent case study on food testing. Open for comment; 0 Comments.
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Consumers increasingly rely on peer reviews on TripAdvisor and other sites to make purchase decisions, so it makes sense that companies have a stake in wanting to shape those opinions. But can they? Thales Teixeira says a good product trumps all. Open for comment; 0 Comments.
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
Bigbelly wants to transform its solar-powered trash cans into digital hubs offering Wi-Fi access, advertising, and data-collecting sensors. (Oh, and garbage receptacles, too.) A new case study by Mitchell Weiss explores the challenges of a bold strategy pivot. Open for comment; 0 Comments.
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
Fashion designer Stella McCartney is the subject of a recent case study by Anat Keinan showing that luxury and sustainability need not be mutually exclusive. Open for comment; 0 Comments.
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
There is a problem with medical records—they are scattered everywhere. John Quelch discusses approaches to integrate patient data so that medical professionals and patients can make better decisions. Open for comment; 0 Comments.
- 24 Jun 2015
- HBS Case
Upgrading School with a Startup Mentality
A case study by John Kim explores a new breed of "microschools" focused on reducing costs, enhancing educational impact, prioritizing customer satisfaction, and using technology to create continuous improvement. Open for comment; 0 Comments.
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
What happens when the traditional museum-going experience meets the world of digital marketing? Meet the Magic Tate Ball and other wonders from the online version of the Tate museums. HBS senior lecturer and museum expert Jill Avery guides the tour. Open for comment; 0 Comments.
- 17 Feb 2015
- HBS Case
HBS Cases: The Battle for San Francisco
In San Francisco, tech companies are hoping to make the world a better place—but the fabric of the city is changing in the process. A new case by Clayton Rose explores this clash of cultures, and the role of business in promoting the right balance. Open for comment; 0 Comments.
- 19 Nov 2014
- HBS Case
Marketing Marijuana
Forget Big Tobacco—is the era of "Big Marijuana" that far off? As Harvard Business School marketing professor John A. Quelch reports, the Mile High City is taking on new meaning as a laboratory for the marketing of marijuana in Colorado—and across the country. Open for comment; 0 Comments.
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
Harvard Business School professors Anat Keinan, Mukti Khaire, and Michael I. Norton deconstruct ground grasshoppers, upscale Peruvian cuisine, and other surprising elements that create the perfect culinary experience. Open for comment; 0 Comments.
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
Nancy Koehn's new case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence." Closed for comment; 0 Comments.
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
Leslie John and Michael Norton explore how behavioral economics can help people overcome bad habits and change for the better. Open for comment; 0 Comments.
This Turkish Debt Collector Is Customer-friendly
A Turkish-based company pioneers a kinder, gentler method of collecting debt that Professor Dennis Campbell sees as an international model. Open for comment; 0 Comments.