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Dangerous Mines: Saving Lives through Leadership

Cynthia Carroll’s breathtaking story about taking decisive action in the face of a complex and dangerous situation. Open for comment; 0 Comments.

Cold Calling Stella McCartney

With her unique leadership style and innovative approach to green fashion, Stella McCartney shows that a luxury brand can be sustainable. Open for comment; 0 Comments.

Innovating in the Feminine Care Market

Founded in 2014, Thinx, Inc. makes absorbent underwear that can be worn during menstruation. But the feminine care market had seen virtually no innovation in half a century because of the taboo against discussing the topic of menstruation. As a result, the startup was competing against large incumbents like Procter & Gamble and Johnson & Johnson. Can CEO Maria Molland (MBA 2002) lead a marketing strategy that confronts those taboos in order to bring innovation to the feminine care market? Assistant Professor Rembrand Koning examines these strategic marketing challenges and discusses the importance of removing taboos and biases in order to bring innovation to the feminine care market in his case, “Thinx, Inc.—Breaking Barriers in Feminine Care.” Open for comment; 0 Comments.