- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
New research shows people don’t trust recommendations from algorithms—and that’s a problem for companies that increasingly rely on AI-based technology to persuade consumers. Michael H. Yeomans explains how businesses can overcome that bias. Open for comment; Comment(s) posted.
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano. Open for comment; Comment(s) posted.
- 12 Nov 2019
- Research & Ideas
Corporate Innovation Increasingly Benefits from Government Research
Nearly a third of US patents rely directly on government-funded research, says Dennis Yao. Is government too involved in supporting private sector innovation—or not enough? Open for comment; Comment(s) posted.
- 30 Oct 2019
- Research & Ideas
How to Recover Gracefully After Shutting Down Your Startup
It’s hard to call it quits on a business venture, but entrepreneurs can wind down a struggling startup while keeping their reputations and sanity intact, says Tom Eisenmann. The first step is knowing when to accept defeat. Open for comment; Comment(s) posted.
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
Left for dead alongside the retail highway, physical stores are suddenly finding new ways to compete, say Jill Avery and Antonio Moreno. Open for comment; Comment(s) posted.
- 22 Oct 2019
- Research & Ideas
Use Artificial Intelligence to Set Sales Targets That Motivate
Setting sales targets has always been an inexact science, with serious consequences if done poorly. Using AI-based advanced analytics might be the answer, argues Doug Chung. Open for comment; Comment(s) posted.
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
Just how far will women go to avoid products labeled "for women?" Research by Leslie K. John and colleagues explores why gender marketing usually offends the very people a company is trying to attract. Open for comment; Comment(s) posted.
- 16 Oct 2019
- Research & Ideas
Read Our Most Popular Stories of the Quarter
From using machine learning to study CEOs to the value of work-from-anywhere policies, these were the stories that clicked most with our readers over the last three months. Open for comment; Comment(s) posted.
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
Better ideas emerge when extroverts and people open to new experiences put their heads together, according to research by Rembrand M. Koning. But what about introverts? Open for comment; Comment(s) posted.
- 26 Sep 2019
- Research & Ideas
What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?
Almost 1 million Rohingya refugees are sinking deeper into despair while sitting idle in a camp they can’t easily leave. But the opportunity to work might provide a resource more scarce than cash: hope. Research by Reshmaan N. Hussam.
- 25 Sep 2019
- Research & Ideas
The Economic Cost of Physician Burnout
Doctor burnout takes a toll on physicians and patient care, but there is another cost to be accounted for, says Joel Goh. Open for comment; Comment(s) posted.
- 24 Sep 2019
- Research & Ideas
Do National Security Secrets Hold Back National Innovation?
It's a paradox about innovation. Inventors want to keep secret the inner workings of their most commercial technologies, while technological progress relies on transparency. Daniel Gross looks to the secrets of WW II for insights. Open for comment; Comment(s) posted.
- 20 Sep 2019
- Research & Ideas
Solving the Riddle of How Companies Grow Over Time
Can company growth rates persist over long periods of time? A new study of long-lasting enterprises might make CEOs rethink their strategies, says Gary Pisano. Open for comment; Comment(s) posted.
- 16 Sep 2019
- Research & Ideas
Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making
Hollywood insiders have created "The Black List," which helps surface good but often overlooked scripts. Does the wisdom of the crowd work at the box office? Research by Hong Luo. Open for comment; Comment(s) posted.
- 11 Sep 2019
- Research & Ideas
Germany May Have the Answer for Reducing Drug Prices
In Germany, drugmakers must prove that a new medication’s benefits merit a higher price than existing drugs. Ariel Dora Stern asks whether "value-based pricing" should become the standard elsewhere. Open for comment; Comment(s) posted.
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
We often make knee-jerk assumptions about what motivates other people’s choices, a bad habit both in the political and business worlds. Kate Barasz explains what we can do about it. Open for comment; Comment(s) posted.
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Influencer marketing has quickly become the best way to reach beauty consumers, proving more effective than celebrity endorsements and company ads, according to research by Alessia Vettese. Open for comment; Comment(s) posted.
- 23 Aug 2019
- Research & Ideas
Has the Corporate Mission Just Been Disrupted?
In a recent statement from the Business Roundtable, 200 powerful CEOs said corporations should widen their missions beyond just maximizing profits for shareholders. Open for comment; Comment(s) posted.
- 21 Aug 2019
- Research & Ideas
What Machine Learning Teaches Us about CEO Leadership Style
Tarun Khanna and Prithwiraj Choudhury use machine-learning technology to look for links between a CEO's communications style and company performance. Open for comment; Comment(s) posted.
Do TV Debates Sway Voters?
In the wake of the latest showdown among Democratic presidential candidates, Vincent Pons reports that TV debates don’t influence voters. Open for comment; Comment(s) posted.