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Identify Great Customers from Their First Purchase

by Kristen Senz

Using data from their very first transaction, companies can identify shoppers who have the best long-term value, says Eva Ascarza. Open for comment; Comment(s) posted.

Do TV Debates Sway Voters?

by Danielle Kost

In the wake of the latest showdown among Democratic presidential candidates, Vincent Pons reports that TV debates don’t influence voters. Open for comment; Comment(s) posted.

It's No Joke: AI Beats Humans at Making You Laugh

by Dina Gerdeman

New research shows people don’t trust recommendations from algorithms—and that’s a problem for companies that increasingly rely on AI-based technology to persuade consumers. Michael H. Yeomans explains how businesses can overcome that bias. Open for comment; Comment(s) posted.

Don't Turn Your Marketing Function Over to AI Just Yet

by Kristen Senz

Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano. Open for comment; Comment(s) posted.

Corporate Innovation Increasingly Benefits from Government Research

by Michael Blanding

Nearly a third of US patents rely directly on government-funded research, says Dennis Yao. Is government too involved in supporting private sector innovation—or not enough? Open for comment; Comment(s) posted.

How to Recover Gracefully After Shutting Down Your Startup

by Danielle Kost

It’s hard to call it quits on a business venture, but entrepreneurs can wind down a struggling startup while keeping their reputations and sanity intact, says Tom Eisenmann. The first step is knowing when to accept defeat. Open for comment; Comment(s) posted.

Brick-and-Mortar Stores Are Making a Comeback

by Jen McFarland Flint

Left for dead alongside the retail highway, physical stores are suddenly finding new ways to compete, say Jill Avery and Antonio Moreno. Open for comment; Comment(s) posted.

Use Artificial Intelligence to Set Sales Targets That Motivate

by Michael Blanding

Setting sales targets has always been an inexact science, with serious consequences if done poorly. Using AI-based advanced analytics might be the answer, argues Doug Chung. Open for comment; Comment(s) posted.

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

by Dina Gerdeman

Just how far will women go to avoid products labeled "for women?" Research by Leslie K. John and colleagues explores why gender marketing usually offends the very people a company is trying to attract. Open for comment; Comment(s) posted.

Read Our Most Popular Stories of the Quarter

by Sean Silverthorne

From using machine learning to study CEOs to the value of work-from-anywhere policies, these were the stories that clicked most with our readers over the last three months. Open for comment; Comment(s) posted.

For Better Ideas, Bring the Right People to the Brainstorm

by Michael Blanding

Better ideas emerge when extroverts and people open to new experiences put their heads together, according to research by Rembrand M. Koning. But what about introverts? Open for comment; Comment(s) posted.

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

by Danielle Kost

Almost 1 million Rohingya refugees are sinking deeper into despair while sitting idle in a camp they can’t easily leave. But the opportunity to work might provide a resource more scarce than cash: hope. Research by Reshmaan N. Hussam.

The Economic Cost of Physician Burnout

by Michael Blanding

Doctor burnout takes a toll on physicians and patient care, but there is another cost to be accounted for, says Joel Goh. Open for comment; Comment(s) posted.

Do National Security Secrets Hold Back National Innovation?

by Kristen Senz

It's a paradox about innovation. Inventors want to keep secret the inner workings of their most commercial technologies, while technological progress relies on transparency. Daniel Gross looks to the secrets of WW II for insights. Open for comment; Comment(s) posted.

Solving the Riddle of How Companies Grow Over Time

by Michael Blanding

Can company growth rates persist over long periods of time? A new study of long-lasting enterprises might make CEOs rethink their strategies, says Gary Pisano. Open for comment; Comment(s) posted.

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

by Michael Blanding

Hollywood insiders have created "The Black List," which helps surface good but often overlooked scripts. Does the wisdom of the crowd work at the box office? Research by Hong Luo. Open for comment; Comment(s) posted.

Germany May Have the Answer for Reducing Drug Prices

by Danielle Kost

In Germany, drugmakers must prove that a new medication’s benefits merit a higher price than existing drugs. Ariel Dora Stern asks whether "value-based pricing" should become the standard elsewhere. Open for comment; Comment(s) posted.

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

by Dina Gerdeman

We often make knee-jerk assumptions about what motivates other people’s choices, a bad habit both in the political and business worlds. Kate Barasz explains what we can do about it. Open for comment; Comment(s) posted.

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

by Dina Gerdeman

Influencer marketing has quickly become the best way to reach beauty consumers, proving more effective than celebrity endorsements and company ads, according to research by Alessia Vettese. Open for comment; Comment(s) posted.

Has the Corporate Mission Just Been Disrupted?

by Sean Silverthorne

In a recent statement from the Business Roundtable, 200 powerful CEOs said corporations should widen their missions beyond just maximizing profits for shareholders. Open for comment; Comment(s) posted.