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‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

by Dina Gerdeman

Just how far will women go to avoid products labeled "for women?" Research by Leslie K. John and colleagues explores why gender marketing usually offends the very people a company is trying to attract. Open for comment; Comment(s) posted.

Read Our Most Popular Stories of the Quarter

by Sean Silverthorne

From using machine learning to study CEOs to the value of work-from-anywhere policies, these were the stories that clicked most with our readers over the last three months. Open for comment; Comment(s) posted.

For Better Ideas, Bring the Right People to the Brainstorm

by Michael Blanding

Better ideas emerge when extroverts and people open to new experiences put their heads together, according to research by Rembrand M. Koning. But what about introverts? Open for comment; Comment(s) posted.

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

by Danielle Kost

Almost 1 million Rohingya refugees are sinking deeper into despair while sitting idle in a camp they can’t easily leave. But the opportunity to work might provide a resource more scarce than cash: hope. Research by Reshmaan N. Hussam.

The Economic Cost of Physician Burnout

by Michael Blanding

Doctor burnout takes a toll on physicians and patient care, but there is another cost to be accounted for, says Joel Goh. Open for comment; Comment(s) posted.

Do National Security Secrets Hold Back National Innovation?

by Kristen Senz

It's a paradox about innovation. Inventors want to keep secret the inner workings of their most commercial technologies, while technological progress relies on transparency. Daniel Gross looks to the secrets of WW II for insights. Open for comment; Comment(s) posted.

Solving the Riddle of How Companies Grow Over Time

by Michael Blanding

Can company growth rates persist over long periods of time? A new study of long-lasting enterprises might make CEOs rethink their strategies, says Gary Pisano. Open for comment; Comment(s) posted.

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

by Michael Blanding

Hollywood insiders have created "The Black List," which helps surface good but often overlooked scripts. Does the wisdom of the crowd work at the box office? Research by Hong Luo. Open for comment; Comment(s) posted.

Germany May Have the Answer for Reducing Drug Prices

by Danielle Kost

In Germany, drugmakers must prove that a new medication’s benefits merit a higher price than existing drugs. Ariel Dora Stern asks whether "value-based pricing" should become the standard elsewhere. Open for comment; Comment(s) posted.

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

by Dina Gerdeman

We often make knee-jerk assumptions about what motivates other people’s choices, a bad habit both in the political and business worlds. Kate Barasz explains what we can do about it. Open for comment; Comment(s) posted.

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

by Dina Gerdeman

Influencer marketing has quickly become the best way to reach beauty consumers, proving more effective than celebrity endorsements and company ads, according to research by Alessia Vettese. Open for comment; Comment(s) posted.

Has the Corporate Mission Just Been Disrupted?

by Sean Silverthorne

In a recent statement from the Business Roundtable, 200 powerful CEOs said corporations should widen their missions beyond just maximizing profits for shareholders. Open for comment; Comment(s) posted.

What Machine Learning Teaches Us about CEO Leadership Style

by Michael Blanding

Tarun Khanna and Prithwiraj Choudhury use machine-learning technology to look for links between a CEO's communications style and company performance. Open for comment; Comment(s) posted.

How Scale Changes a Manager's Responsibilities

by Julia Austin

As small companies grow to around 100 employees, the skills of their managers are challenged in new ways. Julia Austin describes how leaders themselves must scale. Open for comment; Comment(s) posted.

Big Infrastructure May Not Always Produce Big Benefits

by Martha Lagace

Government spending on bridges, roads, and other infrastructure pieces does not always ignite economic good times, say William Kerr and Ramana Nanda. The key question: Are financiers nearby? Open for comment; Comment(s) posted.

Distressed Employees? Try Resilience Training

by Dina Gerdeman

Depressed employees are up to five times more likely to experience work-related problems than employees with chronic physical illnesses. So why aren't employers helping them? asks Ashley Whillans. Open for comment; Comment(s) posted.

How Companies Benefit When Employees Work Remotely

by Kristen Senz

Letting independent workers choose their locations can boost companies, employees, and even the economy, according to research by Prithwiraj Choudhury and colleagues. Open for comment; Comment(s) posted.

Are Paywalls Saving Newspapers?

by Kristen Senz

Newspapers with reputable brands and unique content are finding success behind paywalls. For most papers, however, the future is not so clear, says Doug J. Chung. Open for comment; Comment(s) posted.

The Airbnb Lesson for Startups? Success Takes More Than Technology

by Danielle Kost

As investors speculate about the timing of an Airbnb IPO, Thales S. Teixeira discusses the analog tactics and economic conditions that helped catapult the company. Open for comment; Comment(s) posted.

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

by Dina Gerdeman

Couples with deliberate rituals feel more satisfied with their relationships, says research by Michael I. Norton and Ximena Garcia-Rada. Can businesses benefit? Open for comment; Comment(s) posted.