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    Cold Call
    A podcast featuring faculty discussing cases they've written and the lessons they impart.
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    • 14 Feb 2019
    • Cold Call Podcast

    The Delicious History of Hershey Chocolate

    Have you ever wondered how Hershey chocolate came to be so popular? Professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School.  Open for comment; 0 Comment(s) posted.

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    Sharpening Your SkillsRemove Sharpening Your Skills →

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    • 30 Apr 2008
    • Sharpening Your Skills

    Sharpening Your Skills: Brand Management

    by Staff

    Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night. Closed for comment; 0 Comment(s) posted.

    • 26 Mar 2008
    • Sharpening Your Skills

    Sharpening Your Skills: Disaster!

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    • 25 Feb 2008
    • Sharpening Your Skills

    Sharpening Your Skills: Starting a Business

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    • 10 Jan 2008
    • Sharpening Your Skills

    Sharpening Your Skills: Operations Management

    Closed for comment; 0 Comment(s) posted.

    • 05 Dec 2007
    • Sharpening Your Skills

    Sharpening Your Skills: Managing Marketing

    Closed for comment; 0 Comment(s) posted.

    • 24 Oct 2007
    • Sharpening Your Skills

    Sharpening Your Skills: Managing Innovation

    Closed for comment; 0 Comment(s) posted.

    • 26 Sep 2007
    • Sharpening Your Skills

    Sharpening Your Skills: Negotiation

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