Cold Call
A podcast featuring faculty discussing cases they've written and the lessons they impart.
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- 14 Feb 2019
- Cold Call Podcast
The Delicious History of Hershey Chocolate
Have you ever wondered how Hershey chocolate came to be so popular? Professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School. Open for comment; 0 Comment(s) posted.
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- 26 Mar 2008
- Sharpening Your Skills
- 25 Feb 2008
- Sharpening Your Skills
- 10 Jan 2008
- Sharpening Your Skills
- 05 Dec 2007
- Sharpening Your Skills
- 24 Oct 2007
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night. Closed for comment; 0 Comment(s) posted.