- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A recent panel discussion at Harvard Business School considered how traditional institutions of democracy such as publishing and advertising are being undermined by the use of internet technologies. Open for comment; 0 Comments.
- 23 Nov 2016
- Cold Call Podcast
Digital Change: Lessons from the Newspaper Industry
In a podcast, Professor Bharat Anand discusses Norwegian media giant Schibsted’s resounding success in the newspaper business through modernization of classified ads, bringing users together, and adopting a digital-first approach. Open for comment; 0 Comments.
- 19 Oct 2016
- Book
Three Critical Mistakes Digital Businesses Make With Content
Do companies really understand the nature of today's digital transformation? Bharat Anand's book The Content Trap offers a new view of digital strategy that shifts the focus from "produce the best content" to "create the best connections." Open for comment; 0 Comments.
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
Entering the digital economy, commercial giants must adapt to new ways of doing business, but not forget how they achieved success in the first place. Open for comment; 0 Comments.
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
At 136 years old, the Washington Post has reported on critical news events over the decades. Now the sale of the Post to Jeff Bezos is itself a game changer, for digital media. Harvard Business School strategy experts Bharat Anand and David Collis read between the lines. Closed for comment; 0 Comments.
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology. Closed for comment; 0 Comments.
- 19 Jul 2007
- Research & Ideas
Podcast: Rupert Murdoch and the Wall Street Journal
Media baron Rupert Murdoch's bid to acquire Dow Jones and the Wall Street Journal is one step closer to fruition. In this interview, Professor Bharat N. Anand discusses the proposed deal and pressures facing the newspaper business. Closed for comment; 0 Comments.
- 05 Jul 2006
- Working Paper Summaries
Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures
This research examines how advertising affects market-wide sales expectations for pre-release movies. The authors use data on advertising expenditures and an online stock market simulation, The Hollywood Stock Exchange (HSX), to track more than 280 movies released between 2001 and 2003. Their findings show that advertising affects the updating of market-wide expectations prior to release, and that this effect is stronger the higher the product quality. Key concepts include: Stock market simulations, such as the Hollywood Stock Exchange, can provide data on test markets, and provide clues about the quality of movies and the appeal of initial advertisements. Studios should spend less money on advertising low-quality movies. Closed for comment; 0 Comments.
The Limitations of Dynamic Capabilities
This paper explains the role dynamic capabilities play in competitive advantage, identifies the conditions that make them valuable by establishing their relationship to resources and market positioning, and describes two types and various levels of the phenomenon. Developing such capabilities is desirable, but there are limitations to their effectiveness.