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    Ascarza, EvaRemove Ascarza, Eva →

    Page 1 of 4 Results
    • 18 Oct 2022
    • Research & Ideas

    When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

    by Rachel Layne

    Even when companies actively try to prevent it, bias can sway algorithms and skew decision-making. Ayelet Israeli and Eva Ascarza offer a new approach to make artificial intelligence more accurate.

    • 17 Mar 2021
    • Research & Ideas

    Beyond Pajamas: Sizing Up the Pandemic Shopper

    by Ayelet Israeli, Eva Ascarza, and Laura Castrillo

    COVID-19 forced many shoppers to make their first online purchases. But will these customers stick around? Research by Ayelet Israeli, Eva Ascarza, and colleague. Open for comment; 0 Comments.

    • 04 Jan 2021
    • Working Paper Summaries

    The Twofold Effect of Customer Retention in Freemium Settings

    by Eva Ascarza, Oded Netzer, and Julian Runge

    Many digital products offer “freemiums”: that is, part of the product for free, often with advertising, and an enhanced customer experience for payment. This research, in a mobile game context, shows the importance of recognizing the short- and long-term effects on customer retention when managing the tradeoffs between free and paid aspects of freemium products.

    • 09 Dec 2019
    • Research & Ideas

    Identify Great Customers from Their First Purchase

    by Kristen Senz

    Using data from their very first transaction, companies can identify shoppers who will create the best long-term value, says Eva Ascarza. Open for comment; 0 Comments.

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