Elizabeth A. Keenan - Working Knowledge - Harvard Business School

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24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

by Carmen Nobel

People are irrationally motivated to complete arbitrary sets of tasks, donations, or purchases—and organizations can take advantage of that, according to new research by Kate Barasz, Leslie John, Elizabeth Keenan, and Michael Norton. Open for comment; Comment(s) posted.

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

by Carmen Nobel

Experimental research reveals the influential power of music to help or hurt fundraising campaigns. Elizabeth Keenan and Andrew P. Nosal discuss how the scary music associated with sharks gives them a bad rap, which may hinder conservation efforts. Open for comment; Comment(s) posted.

05 Jul 2016
First Look

July 5, 2016

Sean Silverthorne

Using behavioral insights to promote corporate conservation measures ... Do campus scandals hurt admissions? ... Creating shared value at Nestlé.

30 Nov 2015
Research & Ideas

Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do

by Carmen Nobel

Elizabeth A. Keenan and colleagues find that charitable donors are willing to stomach the idea of overhead costs—as long as they know someone else’s donation is covering them. A field study helped one organization nearly triple its solicited donations. Open for comment; 0 Comment(s) posted.

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