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First Look at New Research, March 14

Sean Silverthorne

Is a Facebook 'like' worth anything? ... One company's Brexit strategy ... In Japan, 'womenomics' is a national priority.

The 10 Most Popular 'Cold Call' Podcasts

Re: Multiple Faculty

As the year comes to a close, we revisit the Cold Call podcasts that attracted the most listeners in 2016. Open for comment; Comment(s) posted.

A Better World Through Brewing

Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of production and distribution and make them interesting and important to the consumer. Professor Forest Reinhardt explains how a big, sophisticated company used small details, from trucking routes to the color of refrigerators, to put its commitment to the environment to work on its behalf. Open for comment; Comment(s) posted.

Stop Thinking of Climate Change as a Religious or Political Issue

by Forest Reinhardt

Private and public innovation around cleaning up our environment will be motivated only if prices reflect the true state of the world, says Forest Reinhardt. Closed for comment; 1 Comment(s) posted.

The Business of Climate Change

Re: Multiple Faculty

What is the role of business and its leaders in creating positive climate change? In the middle of Climate Week, Six Harvard Business School faculty provide different perspectives. Closed for comment; 4 Comment(s) posted.

Teaching Climate Change to Skeptics

by Carmen Nobel

The Business and Environment Initiative at Harvard Business School aims to shift the debate about climate change from a political discussion to a practical conversation about risk and reward. Closed for comment; 36 Comment(s) posted.

HBS Cases: Who Controls Water?

by Maggie Starvish

In a recent field study seminar, Professor Forest L. Reinhardt discussed the case "Woolf Farming & Processing," which illustrates how access to water—a basic building block of agriculture—is affected by everything from complex government-mandated requirements to a 3-inch endangered bait fish. Open for comment; 4 Comment(s) posted.

Designing Cities for a Sustainable Future

by Garry Emmons

The city of the past is likely not the city of the future—climate change is bringing an end to the traditional model. Harvard Business School faculty are thinking along with government leaders and business practitioners about how to create sustainable places to live and work. From HBS Alumni Bulletin. Open for comment; 8 Comment(s) posted.

Water, Electricity, and Transportation: Preparing for the Population Boom

by Carmen Nobel

By 2050, the world's cities will have to support 3 billion more inhabitants, mostly in developing countries, with crucial investments needed in three areas: water, energy, and transportation. Several of the planet's top city planning and environmental business experts gathered at Harvard Business School earlier this month to discuss available options. Closed for comment; 18 Comment(s) posted.

Business Summit: Business and the Environment

If the causes for global climate change are not addressed, the consequences for the planet are likely to be disastrous. Governments, business, and consumers must act. Closed for comment; 0 Comment(s) posted.

Economics of the Ethanol Business

by Julia Hanna

What happens when a group of Missouri corn farmers gets into the energy business? What appears to be a very lucrative decision quickly turns out to be much more risky. Professor Forest Reinhardt leads a case discussion on what the protagonists should do next. From HBS Alumni Bulletin. Key concepts include: The case examines the complex political and economic underpinnings of the ethanol industry. By investing in corn-based ethanol, farmers reduce their exposure to corn prices, but at the expense of exposure to the oil market. The case promotes greater understanding of the way materials and energy flow in the modern U.S. agricultural system. Closed for comment; 0 Comment(s) posted.

Climate Change Puts Heat on GMs

by Julia Hanna

Ready or not, companies are being swept up in the increasing public debate over global climate change. How should firms respond? A case study exploring how financial service giant UBS thinks through the issues has students coming down on different sides. Key concepts include: Firms are increasingly called upon to respond to public concerns and actions by competitors on the issue of climate change. 'Green' responses that are simple profit maximization won't impress activist organizations looking to reward exemplars. Companies who take leadership roles in the environmental arena also open themselves up as critical targets should something go wrong. In responding to requests from organizations, general managers should think strategically about how, if they get the decision right, the company can serve society while also improving the bottom line. Closed for comment; 0 Comment(s) posted.

Teaching the Next Generation of Energy Executives

by Julia Hanna

A new generation of energy industry managers will make decisions that affect the quality of life for hundreds of millions of people. At Harvard Business School, students in professor Forest Reinhardt's Energy course are learning the complexities and realities of developing and implementing strategy in such a complex environment. Key concepts include: Energy executives face a complicated playing field on which to develop strategy, buffeted by factors including increased demand, dwindling resources, technology breakthroughs, and the regulatory environment. General managers will be of great value because many aspects of business contribute to the energy industry. Closed for comment; 0 Comment(s) posted.

Corporate Responsibility and the Environment: What is the Right Thing To Do?

by Manda Salls

Does it make legal, ethical, or economic sense for companies to participate in environmental corporate social responsibility programs? A new book from HBS professor Richard Vietor and colleagues Bruce Hay and Robert N. Stavins attempts to separate fact from fiction on the debate. Closed for comment; 0 Comment(s) posted.

Going Green Makes Good Business Sense

by Martha Lagace

Green can be good, says HBS professor Forest L. Reinhardt. In a recent reunion session for alumni, he outlined how environmentally-minded company policies can make good strategic sense for business. Here are some strategies you might consider. Closed for comment; 0 Comment(s) posted.

Bringing the Environment Down to Earth

by Forest Reinhardt

Does it pay to be green? When it comes to questions about business and the environment, says HBS Professor Forest L. Reinhardt, there are no simple yes-or-no answers. In this excerpt from his article in the Harvard Business Review, Reinhardt stresses the importance of applying traditional business principles to environmental issues. Closed for comment; 0 Comment(s) posted.