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    • COVID-19 Business Impact Center
      COVID-19 Business Impact Center
      Cold Call
      A podcast featuring faculty discussing cases they've written and the lessons they impart.
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      • 05 Jan 2021
      • Cold Call Podcast

      Using Behavioral Science to Improve Well-Being for Social Workers

      For child and family social workers, coping with the hardships of children and parents is part of the job. But that can cause a lot of stress. Is it possible for financially constrained organizations to improve social workers’ well-being using non-cash rewards, recognition, and other strategies from behavioral science? Assistant Professor Ashley Whillans describes the experience of Chief Executive Michael Sanders’ at the UK’s What Works Centre for Children’s Social Care, as he led a research program aimed at improving the morale of social workers in her case, “The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being.”  Open for comment; 0 Comment(s) posted.

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      Serafeim, GeorgeRemove Serafeim, George →

      Page 1 of 65 Results →
      • 11 Jan 2021
      • Working Paper Summaries

      Accounting for Product Impact in the Airlines Industry

      by George Serafeim and Katie Trinh

      A systematic methodology for measuring product impact can be applied across a range of industries. Examining two competitor companies in the airlines industry, this study finds that analyzing each dimension of product impact allows for deeper understanding of each company’s business strategies.

      • 24 Nov 2020
      • Working Paper Summaries

      Accounting for Product Impact in the Consumer Finance Industry

      by George Serafeim and Katie Trinh

      A framework and method for measuring and monetizing product impact across industries, applying it to two competitors in the consumer finance space.

      • 02 Nov 2020
      • Working Paper Summaries

      Accounting for Organizational Employment Impact

      by David Freiberg, Katie Panella, George Serafeim, and T. Robert Zochowski

      Impact-weighted accounting methodology standardizes previously disparate measures of impact, in this case the impact of employment. This paper’s methodology and analysis of Intel, Apple, Costco, and Merck shows the feasibility of measuring firm employment impact for insight into firm practices and performance. Closed for comment; Comment(s) posted.

      • 08 Sep 2020
      • Sharpening Your Skills

      Capitalism Works Better When I Can See What You're Doing

      by Sean Silverthorne

      Lower prices. More innovation. Better government. Transparency fuels the basic principles of competitive business and open government. Well, most of the time. Open for comment; Comment(s) posted.

      • 07 Jul 2020
      • Research & Ideas

      Market Investors Pay More for Resilient Companies

      by Kristen Senz

      During a market collapse, investors will pay up for companies considered resilient in their response, according to George Serafeim. Open for comment; Comment(s) posted.

      • 12 Jun 2020
      • Working Paper Summaries

      Corporate Resilience and Response During COVID-19

      by Alex Cheema-Fox, Bridget LaPerla, George Serafeim, and Hui (Stacie) Wang

      Investors look for evidence during a market crisis that a company is resilient. This study includes findings that challenge the notion that companies need to adopt practices that hurt their employees because investors want them to do so.

      • 08 May 2020
      • Working Paper Summaries

      Corporate Environmental Impact: Measurement, Data and Information

      by George Serafeim, DG Park, David Freiberg, and T. Robert Zochowski

      This paper proposes a methodology for investors, companies, or regulators to use established environmental resources, reasonably accessible in the public domain, to measure an organization’s environmental impact from operations. These measurements contain information that is different from environmental ratings widely used by investors and other stakeholders.

      • 22 Apr 2020
      • Research Event

      How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

      by Danielle Kost

      What are the financial implications of rising seas and extreme weather? Asset managers and risk experts gathered at Harvard Business School to discuss how they’re evaluating climate risk in their portfolios. Open for comment; Comment(s) posted.

      • 18 Feb 2020
      • Working Paper Summaries

      A Preliminary Framework for Product Impact-Weighted Accounts

      by George Serafeim, Katie Trinh, and Robert Zochowski

      Although there is growing interest in environmental, social, and governance measurement, the impact of company operations is emphasized over product use. A framework like this one that captures a product’s reach, accessibility, quality, optionality, environmental use emissions, and end of life recyclability allows for a systematic methodology that can be applied to companies across many industries.

      • 23 Jan 2020
      • Research & Ideas

      Businesses Need a 'Catalyst' to Make CSR Practices Stick

      by Michael Blanding

      Despite best intentions, many corporate social responsibility programs fail. One answer: Companies need community partners to sustain work over the long term, says Robert Kaplan. Open for comment; Comment(s) posted.

      • 04 Dec 2019
      • Working Paper Summaries

      Pathways to Materiality: How Sustainability Issues Become Financially Material to Corporations and Their Investors

      by Jean Rogers and George Serafeim

      This paper provides a framework for understanding and predicting how environmental, social, and governance (ESG) issues become financially material.

      • 04 Dec 2019
      • Working Paper Summaries

      Intelligent Design of Inclusive Growth Strategies

      by Robert S. Kaplan, George Serafeim, and Eduardo Tugendhat

      How companies, working with a catalyst, can redesign supply chains to achieve economic, environmental, and social returns.

      • 23 Oct 2019
      • Working Paper Summaries

      Decarbonization Factors

      by Alex Cheema-Fox, Bridget LaPerla, George Serafeim, David Turkington, and Hui (Stacie) Wang

      This paper contributes to a growing knowledge base about how climate change impacts investor expectations, capital allocations and thereby pricing and returns. It provides actionable insights into how to decarbonize portfolios and evaluate the likely performance and carbon exposure differences across strategies.

      • 25 Sep 2019
      • Working Paper Summaries

      Corporate Purpose and Firm Ownership

      by Claudine Gartenberg and George Serafeim

      This study shows that corporate purpose varies greatly according to the nature of firm ownership, and these differences can be least partly explained by the choices and compensation of the CEOs. The greater the pay gap between CEOs and employees, the lower the sense of corporate purpose within the organization.

      • 20 Aug 2019
      • Cold Call Podcast

      Should a Pension Fund Try to Change the World?

      Re: Rebecca M. HendersonRe: George Serafeim

      Can inclusivity, sustainability, and better governance boost economies? Rebecca Henderson and George Serafeim discuss the impact investing efforts of GPIF, Japan’s government pension fund. Open for comment; Comment(s) posted.

      • 29 Jan 2019
      • Research & Ideas

      'Green Bonds' May Be Our Best Bet for Environmental Damage Control

      by Michael Blanding

      The popularity of green bonds as a way to finance environmentally friendly projects is on the upswing, say Malcolm Baker and George Serafeim. Open for comment; Comment(s) posted.

      • 22 Jan 2019
      • Working Paper Summaries

      Corporate Sustainability: A Strategy?

      by Ioannis Ioannou and George Serafeim

      Between 2012 and 2017, companies within most industries adopted an increasingly similar set of sustainability practices. This study examines the interplay between common and strategic practices. This dynamic distinction helps for understanding whether and how sustainability practices can help companies establish a competitive advantage over time.

      • 03 Jan 2019
      • Working Paper Summaries

      Financing the Response to Climate Change: The Pricing and Ownership of US Green Bonds

      by Malcolm Baker, Daniel Bergstresser, George Serafeim, and Jeffrey Wurgler

      Green bonds are used for environmentally friendly purposes like renewable energy. Complementing previous research, this paper explores the US corporate and municipal green bond and shows that a subset of investors is willing to give up some return to hold green bonds.

      • 03 Dec 2018
      • Research & Ideas

      How Companies Can Increase Market Rewards for Sustainability Efforts

      by Rachel Layne

      There is a connection between public sentiment about a company and how the market rewards its corporate social performance, according to George Serafeim. Is your company undervalued? Open for comment; Comment(s) posted.

      • 29 Oct 2018
      • Working Paper Summaries

      Public Sentiment and the Price of Corporate Sustainability

      by George Serafeim

      Public opinions from industry experts are important in the economy but it has not been clear how they affect the valuation of and returns to corporate activities. Using big data and machine learning, this paper analyzes how public sentiment influences the market pricing of firms’ sustainability activities and thereby the future stock returns of portfolios that integrate environmental, social, and governance data.

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