Jeffrey Bussgang - Working Knowledge - Harvard Business School

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Filter Results: (3)

Filter Results: (3)

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11 Dec 2017
Book

'Don’t Show Up Empty-handed' and Other Tips for Finding the Right Job at a Startup

by Sean Silverthorne

Finding a job at a startup is not the same process as hunting employment at an established business. Titles? Who needs titles?! Jeffrey Bussgang's new book, Entering StartUpLand, is an essential guide for getting a job and being productive at a new company. Includes book excerpt. Open for comment; Comment(s) posted.

19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

by Christian Camerota

Codeacademy is one of the world's largest educational institutions, with 24 million users. But now that it must monetize, can the coding school remain successful? asks Jeffrey Bussgang. Open for comment; 1 Comment(s) posted.

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

by Jeffrey Bussgang

Within a few years, chief marketing officers will spend more on technology--digital marketing--than CIOs. Jeffrey Bussgang says it is clear that technology is radically transforming the marketing function and the role of the marketing professional. Closed for comment; 6 Comment(s) posted.