- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader
Harvard Business School faculty are both voracious book readers and frequent book authors. Here is what they are reading this summer, and what they have written over the last year. Open for comment; Comment(s) posted.
- 11 Dec 2017
- Book
'Don’t Show Up Empty-handed' and Other Tips for Finding the Right Job at a Startup
Finding a job at a startup is not the same process as hunting employment at an established business. Titles? Who needs titles?! Jeffrey Bussgang's new book, Entering StartUpLand, is an essential guide for getting a job and being productive at a new company. Includes book excerpt. Open for comment; Comment(s) posted.
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
Codeacademy is one of the world's largest educational institutions, with 24 million users. But now that it must monetize, can the coding school remain successful? asks Jeffrey Bussgang. Open for comment; 1 Comment(s) posted.
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
Within a few years, chief marketing officers will spend more on technology--digital marketing--than CIOs. Jeffrey Bussgang says it is clear that technology is radically transforming the marketing function and the role of the marketing professional. Closed for comment; 6 Comment(s) posted.
How to Launch a New Biosciences Product: Start Small or Dive in?
C16 Biosciences wants to replace palm oil, a major contributor to deforestation, with a lab-grown substitute. But CEO Shara Ticku faces a tough decision in bringing the product to market. Jeff Bussgang discusses his case study. Open for comment; Comment(s) posted.