Quelch, John A.
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- 08 Mar 2017
- Op-Ed
Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?
Politics aside, the primary question to be asked about the newly proposed American Health Care Act is this: Will it improve choice, cost, and outcomes for health care consumers? Open for comment; Comment(s) posted.
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
Harvard Business School professors weigh in on how Donald Trump’s nearly 50 years of experience in building a global corporate empire (and zero years of political experience) might shape his approach to leading a nation. Open for comment; Comment(s) posted.
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Donald Trump's upset election win offers six lessons for marketers looking to beat the odds and overcome powerful competitors, says John A. Quelch. Open for comment; Comment(s) posted.
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
Many companies invest heavily to keep their employees healthy, but don't take the next step—invest in keeping their community healthy. John Quelch, Howard Koh, and Pamela Yatsko make the case. Open for comment; Comment(s) posted.
- 02 Sep 2016
- Op-Ed
The Twitter Election
Twitter is emerging as one of the most important players in the 2016 presidential election, write John Quelch and Thales Teixeira. But does it have the power to determine which candidate will win? Open for comment; Comment(s) posted.
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
Is Obamacare in trouble? With premiums rising and some health providers pulling back, The Affordable Care Act might seem wobbly. John A. Quelch and Emily Boudreau argue for remedies that include more education for consumers, innovation from insurers, and flexibility on behalf of regulators. Open for comment; Comment(s) posted.
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
Would you give your doctor a poor rating just as you might flunk a bad meal or hotel? What if you needed that physician's services again? John A. Quelch discusses why it's difficult to create a TripAdvisor for doctors. Open for comment; Comment(s) posted.
- 24 Jun 2016
- Op-Ed
Why Brexit is a Big Deal
The consequences of Britain's vote to leave the European Union will be far-reaching. John Quelch shares his thoughts on the ramifications of Brexit. Open for comment; Comment(s) posted.
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
The recent tragedies in Orlando underscore that businesses and their customers seem increasingly vulnerable to harm, so why don't companies do and say more about security? The ugly truth is safety doesn't sell, says John Quelch. Open for comment; Comment(s) posted.
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
Brand Trump has been used to market hotel rooms, ties, and an airline. Can it be extended to win the presidency? Marketing Professor John A. Quelch wonders if the message (and the messenger) is already growing thin. Open for comment; Comment(s) posted.
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Through a collection of case studies, John A. Quelch and co-authors explore the intersection of health care and business in the new book, Consumers, Corporations, and Public Health. Read an excerpt. Open for comment; Comment(s) posted.
- 20 May 2016
- Op-Ed
World Health Organization Lacks Leadership to Combat Pandemics
When it comes to emergency preparedness for pandemics, the World Health Organization is falling short, argues John A. Quelch. A better solution: The World Bank. Open for comment; Comment(s) posted.
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
When restaurants source from local growers, it can be more difficult to assess product safety—just another wrinkle in high-stakes efforts to keep our food from harming us. Just ask Chipotle. John A. Quelch discusses a recent case study on food testing. Open for comment; Comment(s) posted.
- 05 May 2016
- Cold Call Podcast
The Real Cost of Ignoring Mental Health in the Workplace
The statistics are startling: about one-third of American workers suffer from chronic work stress; $27 billion worth of work days are lost to mental health-related absences each year. Professor John Quelch discusses his case on the state of mental health in the U.S. workplace, and why even though companies are better than ever about providing services to their workers, the stigma attached to mental health leaves a lot of work yet to be done. Open for comment; Comment(s) posted.
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
Some consumers want more control over their health care, while others are happy to leave the "experts" in charge. Why can't we have both? John Quelch advocates for empowering consumers to have a range of choices. Open for comment; Comment(s) posted.
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
There is a problem with medical records—they are scattered everywhere. John Quelch discusses approaches to integrate patient data so that medical professionals and patients can make better decisions. Open for comment; 13 Comment(s) posted.
- 06 Apr 2015
- Research & Ideas
After Germanwings, More Attention Needed on Employee Mental Health
The Germanwings tragedy catapulted the issues of mental health and corporate risk and responsibility into the world's headlines. Professor John Quelch argues it's time for companies to make employee mental health more than an afterthought. Open for comment; 16 Comment(s) posted.
- 19 Nov 2014
- HBS Case
Marketing Marijuana
Forget Big Tobacco—is the era of "Big Marijuana" that far off? As Harvard Business School marketing professor John A. Quelch reports, the Mile High City is taking on new meaning as a laboratory for the marketing of marijuana in Colorado—and across the country. Open for comment; 6 Comment(s) posted.
- 16 Jul 2014
- HBS Case
Marketing Obamacare
HBS Professor John Quelch contends that the success of the Affordable Care Act depends more on marketing than it does on policy. And in Connecticut, he's got just the state to prove it. Open for comment; 5 Comment(s) posted.
The Promises and Limitations of Big Data
Recent stories chart the rise of big data, its impact on business, and how it affects our lives every day. Open for comment; Comment(s) posted.