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    Ferreira, Kris JohnsonRemove Ferreira, Kris Johnson →

    Page 1 of 8 Results
    • 05 Mar 2019
    • Working Paper Summaries

    The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

    by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira

    This paper challenges the logic that making it easier for consumers to search across a wide assortment of products is the best strategy for online retailers. Experiments show that adding extra search costs to find discounted items can improve gross margins and sales by increasing the number of items inspected and serving as a self-selecting price discrimination mechanism among customers.

    • 09 Nov 2017
    • Working Paper Summaries

    Intermediation in the Supply of Agricultural Products in Developing Economies

    by Kris Johnson Ferreira, Joel Goh, and Ehsan Valavi

    This paper develops insights into the structural drivers of farmer and supply chain profitability in emerging market supply chains, then studies the impact of an e-intermediary (i.e., a digitally-enabled new supply channel) on this profitability. Results provide a more balanced perspective on the value of e-intermediation compared to the generally positive view that is advanced by case studies.

    • 21 Aug 2017
    • Lessons from the Classroom

    Companies Love Big Data But Lack the Strategy To Use It Effectively

    by Dina Gerdeman

    Big data is a critical competitive advantage for companies that know how to use it. Harvard Business School faculty share insights that they teach to executives. Open for comment; 0 Comments.

    • 15 Mar 2017
    • Lessons from the Classroom

    More Than 900 Examples of How Climate Change Affects Business

    by Carmen Nobel

    MBA students participating in Harvard Business School’s Climate Change Challenge offer ideas on how companies can negate impacts from a changing environment. Open for comment; 0 Comments.

    • 13 Mar 2017
    • Research & Ideas

    Hiding Products From Customers May Ultimately Boost Sales

    by Carmen Nobel

    Is it smart for retailers to display their wares to customers a few at a time or all at once? The answer depends largely on the product category, according to research by Kris Johnson Ferreira and Joel Goh. Open for comment; 0 Comments.

    • 06 Dec 2016
    • Working Paper Summaries

    Assortment Rotation and the Value of Concealment

    by Kris Johnson Ferreira and Joel Goh

    Assortment rotation is the retailing practice of changing the assortment of products offered to customers throughout a selling season. It is used by both brick-and-mortar and online retailers as a strategy for gaining competitive advantage. This paper studies assortment rotation in product categories such as apparel, accessories, and toys, where consumers typically make multiple purchases during a season. The authors identify and explain a new reason for retailers to frequently rotate their assortment: Consumers may purchase more products throughout the selling season if a retailer conceals a portion of its full product catalog from consumers by rotating its assortment. Aside from its scholarly contributions, the paper provides practical insights to retailers to guide their assortment rotation strategy decisions.

    • 09 Dec 2015
    • Research Event

    How Do You Predict Demand and Set Prices For Products Never Sold Before?

    by Carmen Nobel

    How can a retailer use its own data to determine what to charge for its products on a day-to-day basis? Kris Ferreira explains the value of data-driven-pricing Open for comment; 0 Comments.

    • 05 Oct 2015
    • Working Paper Summaries

    Online Network Revenue Management Using Thompson Sampling

    by Kris Johnson Ferreira, David Simchi-Levi & He Wang

    Kris Johnson Ferreira and colleagues develop a machine learning algorithm that changes product prices in order to learn consumer demand and maximize total revenue in the presence of limited inventory.

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