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    John, Leslie K.Remove John, Leslie K. →

    Page 1 of 38 Results →
    • 21 Feb 2023
    • Research & Ideas

    Are Your Employees Passing Up Incentives? Try Promoting the Programs More

    by Scott Van Voorhis

    Employees who bow out of a company's wellness program or retirement savings plan might not know these perks exist. Leslie John offers advice for motivating workers to participate in incentive programs.

    • 06 Dec 2022
    • Research & Ideas

    Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

    by Michael Blanding

    Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve?

    • 07 Apr 2022
    • Research & Ideas

    Giving Back: Consumers Care More About How Companies Donate Than How Much

    by Pamela Reynolds

    When it comes to corporate donations for brand enhancement, bigger isn't necessarily better. Research from Elizabeth Keenan and Leslie John offers new insights for companies trying to win the hearts of socially conscious consumers. Open for comment; 0 Comments.

    • 30 Apr 2021
    • Research & Ideas

    Why Anger Makes a Wrongly Accused Person Look Guilty

    by Michael Blanding

    Too often, people rely on biases and hunches to judge complex situations. Research by Leslie John shows how easy it is to make the wrong call. Open for comment; 0 Comments.

    • 08 Sep 2020
    • Sharpening Your Skills

    Capitalism Works Better When I Can See What You're Doing

    by Sean Silverthorne

    Lower prices. More innovation. Better government. Transparency fuels the basic principles of competitive business and open government. Well, most of the time. Open for comment; 0 Comments.

    • 22 May 2020
    • In Practice

    Post-COVID Health Care: More Screens, Less Red Tape?

    by Danielle Kost

    The coronavirus pandemic might lead to major changes in patient care, physician compensation, and regulation. Experts from Harvard Business School's Health Care Initiative share their predictions. Open for comment; 0 Comments.

    • 19 May 2020
    • Research & Ideas

    Why Privacy Protection Notices Turn Off Shoppers

    by Michael Blanding

    It seems counterintuitive, but website privacy protection notices appear to discourage shoppers from buying, according to Leslie John. Open for comment; 0 Comments.

    • 13 Apr 2020
    • Working Paper Summaries

    The Bulletproof Glass Effect: When Privacy Notices Backfire

    by Aaron R. Brough, David A. Norton, and Leslie John

    Consumers regularly encounter privacy notices explaining if and how their personal information will be collected, stored, used, and shared. Evidence in this study demonstrates that privacy notices, though designed to promote a sense of confidence that personal data will not be misused, can undermine consumer trust and decrease purchase intent.

    • 31 Mar 2020
    • Cold Call Podcast

    Controlling the Emotion of Negotiation

    Re: Leslie K. John

    Leslie John discusses the importance of asking (and answering) the right questions when negotiating, particularly under emotional stress. Open for comment; 0 Comments.

    • 17 Mar 2020
    • Working Paper Summaries

    From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

    by Reto Hofstetter, Gabriela Kunath, and Leslie K. John

    Using a dataset of more than 280,000 user reviews on Yelp, this paper describes a series of eight studies exploring how brand selfie-taking affects consumers’ behavior and sense of connection toward a brand.

    • 10 Feb 2020
    • Working Paper Summaries

    Fostering Perceptions of Authenticity via Sensitive Self-Disclosure

    by Li Jiang, Maryam Kouchaki, Francesca Gino, Reihane Boghrati, and Leslie John

    By making sensitive self-disclosures, leaders can enhance how authentic their followers perceive them to be, leading to positive interpersonal outcomes and potentially organizational ones as well. Aside from the obvious costs of disclosing weaknesses, leaders may also reap surprising benefits from doing so.

    • 17 Oct 2019
    • Research & Ideas

    ‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

    by Dina Gerdeman

    Just how far will women go to avoid products labeled "for women?" Research by Leslie K. John and colleagues explores why gender marketing usually offends the very people a company is trying to attract. Open for comment; 0 Comments.

    • 27 Mar 2019
    • Cold Call Podcast

    Will Startup Fishbowl Become the Social Media App for Your Industry?

    Re: Leslie K. John

    Fishbowl's founders have built a social media platform allowing professionals to connect anonymously and with candor within their companies and industries. Can they grow? Leslie John discusses her case study on the boundaries of social media and personal privacy. Open for comment; 0 Comments.

    • 13 Mar 2019
    • Research & Ideas

    Ignore This Advice at Your Own Peril

    by Dina Gerdeman

    Refusing to act on advice from a respected colleague or mentor can backfire and damage your working relationship, a new study says. Hayley Blunden explains the career implications of seeking counsel from others. Open for comment; 0 Comments.

    • 07 Mar 2019
    • Working Paper Summaries

    Calculators for Women: When Identity Appeals Provoke Backlash

    by Tami Kim, Kate Barasz, Leslie John, and Michael Norton

    With calculators targeted to women and laundry products aimed at men, examples of identity-based labeling—or “identity appeals”—abound in advertising and marketing. Five studies show when and why such identity appeals backfire. Identity appeals may fail equally whether they evoke negative or just milder stereotypes.

    • 04 Mar 2019
    • Working Paper Summaries

    The Revision Bias

    by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. Norton

    Companies often release revised editions of books, director’s cuts of movies, and technological updates, on the assumption that revising products and services leads to better outcomes. Nine studies, however, document the revision bias: the tendency to prefer things that were revised, regardless of whether the revised versions are objectively better than their predecessors.

    • 10 Oct 2018
    • Research & Ideas

    The Legacy of Boaty McBoatface: Beware of Customers Who Vote

    by Michael Blanding

    Companies that encourage consumers to vote online should be forewarned—they may expect more than you promise, according to research by Michael Norton, Leslie John, and colleagues. Open for comment; 0 Comments.

    • 18 Jun 2018
    • Research & Ideas

    Warning: Scary Warning Labels Work!

    by Dina Gerdeman

    If you want to convince consumers to stay away from unhealthy diet choices, don't be subtle about possible consequences, says Leslie John. These graphically graphic warning labels seem to do the trick. Open for comment; 0 Comments.

    • 03 Jan 2018
    • Sharpening Your Skills

    5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

    by Carmen Nobel

    Here are well-researched tips from Harvard Business School faculty to help you keep your career-related resolutions this year. Open for comment; 0 Comments.

    • 27 Nov 2017
    • Research & Ideas

    Beware the Lasting Impression of a 'Temporary' Selfie

    by Rachel Layne

    Some social media apps promise to delete your messages after they are read. The problem: The memory of your uninhibited behavior lingers. Research by Leslie K. John and colleagues. Open for comment; 0 Comments.

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