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    Kramer, Mark R.Remove Kramer, Mark R. →

    Page 1 of 2 Results
    • 22 Dec 2020
    • Cold Call Podcast

    Dove: Maintaining a Brand with Purpose

    Re: Mark R. Kramer

    Unilever’s Dove soap became a brand with purpose when it launched the “Campaign for Real Beauty” to combat media-driven stereotypes of female beauty. Can Dove maintain both its market position and social impact in the future? Senior Lecturer, Mark Kramer discusses his case, “Dove and Real Beauty: Building a Brand with Purpose.” Open for comment; 0 Comments.

    • 05 Apr 2018
    • Cold Call Podcast

    How a Coal Polluter Became a Renewable Energy Leader

    Re: Mark R. Kramer

    Enel, Italy’s state-owned power company, was one of Europe’s largest coal users and polluters. Now it is recognized as a leader in renewable energy services. Mark Kramer discusses how CEO Francesco Starace drove the huge strategy shift. Open for comment; 0 Comments.

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