Filter Results: (23) Arrow Down

Deshpande, RohitRemove Deshpande, Rohit →

Page 1 of 23 Results →

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

Drawing from product innovation theory, Rohit Deshpandé and colleagues offer three recommendations to speed adoption of COVID-19 vaccines. Open for comment; 0 Comments.

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

by Sean Silverthorne

Here are recent ideas for managing through the pandemic on the topics of people management, strategy, marketing, and organizational design. Open for comment; 0 Comments.

Your Customers Have Changed. Here's How to Engage Them Again.

by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues. Open for comment; 0 Comments.

L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

Re: Rohit Deshpande

Like many American symphony orchestras, the Los Angeles Philharmonic seemed dying on the vine, unable to attract younger audiences or new sponsors. Then new CEO Deborah Borda came aboard with a plan to revive the brand. Rohit Deshpande discusses his case study on the turnaround. Open for comment; 0 Comments.

First Look at New Research and Ideas, October 17, 2017

Sean Silverthorne

Beware the lasting impression of a temporary selfie ... Competing against Cannes, Sundance, and Toronto film festivals ... Should a leading game developer sell out?

First Look at New Research, March 28

Sean Silverthorne

Countering misperceptions about negotiation 'BATNAs' ... A dairy cooperative’s battle with big brands ... 'Hub-and-spoke' flying versus 'out-and-back.'

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

by Dina Gerdeman

Skin-lightening creams are a fast-growing market in India. Rohit Deshpandé explores what firms should do when a product is decidedly popular—but may be promoting discrimination. Open for comment; 0 Comments.

Can Wynton Marsalis and Lincoln Center Save Jazz Music?

Re: Rohit Deshpande

With its listenership in steep decline, jazz legend Wynton Marsalis is looking to rebrand the genre and engineer its comeback. Rohit Deshpande discusses his recent case study on the effort. Open for comment; 0 Comments.

Shabana Azmi: Leveraging Bollywood Fame into Social Good

by Sean Silverthorne

Indian screen star Shabana Azmi talks to Rohit Deshpandé about how she leverages movie fame into social activism. Open for comment; 0 Comments.

Leadership from Below

Re: Rohit Deshpande

Lessons for leaders from the heroic and selfless acts of the Taj Palace staff during the 26/11 terror attacks in Mumbai. Open for comment; 0 Comments.

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

by Carmen Nobel

The SEC is expected to adopt a rule requiring every public firm to disclose the ratio of the CEO's salary to the median salary of the firm's employees. And it turns out that customers prefer shopping from retailers with low pay ratios, according to new research by Bhavya Mohan, Michael Norton, and Rohit Deshpandé. Open for comment; 0 Comments.

The Faculty Reader: Who is Reading What This Summer?

by Carmen Nobel

What titles made the Harvard Business Faculty short list for summer reading? Closed for comment; 0 Comments.

Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

by Bhavya Mohan, Michael I. Norton & Rohit Deshpandé

The pay ratio of CEOs to average workers has long been a question of interest to both employees and investors. It also matters to consumers, as shown by new research conducted by the authors of this paper. A firm with a high (1000 to 1) ratio needs to offer a 50 percent discount in order to garner as favorable consumer impressions as a firm with a low (5 to 1) pay ratio. Even if pay ratio disclosure does not become legally mandated, these results suggest that firms with low pay ratios relative to competitors may wish to begin to disclose this information voluntarily. Closed for comment; 0 Comments.

Sharpening Your Skills: Meeting Management Challenges in India

Re: Tarun Khanna & Rohit Deshpande

We revisit four articles where India and its managers confronted problems and seized opportunities on the topics of big data, branding, intellectual property protection, and creating a new-product category. Closed for comment; 0 Comments.

HBS Cases: Branding Yoga

by Kim Girard

As yoga's popularity has grown into a $6 billion business, a cast of successful entrepreneurs has emerged with their own styles of the ancient practice. Yet yoga's rise underscores a larger question for Professor Rohit Deshpandé: Is everything brandable? Closed for comment; 0 Comments.

Creating a Global Business Code

by Carmen Nobel

In the wake of corporate scandals, many companies are looking more closely at how to manage business conduct worldwide. Professors Rohit Deshpandé, Lynn S. Paine, and Joshua D. Margolis evaluate standards of corporate conduct around the world. Open for comment; 0 Comments.

The Steve Jobs Legacy

Re: Multiple Faculty

Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology. Closed for comment; 0 Comments.

Sharpening Your Skills: Motivation

Re: Multiple Faculty

Can employers motivate employees to work more creatively, ethically, or productively? Or does that power reside solely within the individual? Recent research at Harvard Business School suggests workers can be motivated by their environment. Closed for comment; 0 Comments.

Harvard Business School Faculty Comment on Crisis in Japan

Re: Multiple Faculty

Harvard Business School faculty share their views and insights about the challenges that lie ahead for Japan's business leaders and for global companies operating there. Closed for comment; 0 Comments.

Terror at the Taj

by Julia Hanna

Under terrorist attack, employees of the Taj Mahal Palace and Tower bravely stayed at their posts to help guests. A look at the hotel's customer-centered culture and value system. Open for comment; 0 Comments.