- 25 Feb 2002
- Research & Ideas
The Country Effect: Does Location Matter?
How much is the success of your company pegged to the cultural and economic traditions of the country you do business in? Not much—at least that is what is suggested by Rohit Deshpandé's research on high-performing companies. Closed for comment; 0 Comments.
- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
Great market research doesn't always lead to great results. Why? After a close look at sources of friction between managers and market researchers, HBS professors Gerald Zaltman and Rohit Deshpandé have ideas on how the two groups might better see eye to eye. Closed for comment; 0 Comments.
The New International Style of Management
Today's transnational road warriors and the businesses they work for are forging an international style of business, say Harvard Business School faculty and alumni. Do you speak their language? Closed for comment; 0 Comments.