- 04 Dec 2019
- Book
Creating the Experimentation Organization
New tools allow companies to innovate on an unprecedented scale, in every aspect of business. But the organization must also change. Stefan Thomke previews his forthcoming book, Experimentation Works. Open for comment; Comment(s) posted.
- 03 Sep 2019
- Cold Call Podcast
At Booking.com, Innovation Means Constant Failure
Booking.com and other innovative firms embrace a culture where testing, experimentation, and even failure are tried and true. Stefan Thomke explains the necessary ingredients for establishing a culture of innovation. Open for comment; Comment(s) posted.
- 21 Mar 2019
- HBS Case
The Ferrari Way
Secretive sports car maker Ferrari opens up to Stefan Thomke about how it has bucked industry trends to achieve success. Open for comment; Comment(s) posted.
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
For companies with lots of innovation stuffed in their products, getting the price right is a crucial decision. Stefan Thomke discusses how watchmaker A. Lange & Söhne puts a price on its 173-year-old craftsmanship. Open for comment; Comment(s) posted.
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
With the help of LEGO bricks, Stefan Thomke helps business executives discover how design principles can serve as building blocks to create a great customer experience. Open for comment; Comment(s) posted.
- 22 Sep 2016
- Cold Call Podcast
Innovation Under Constraint: Constructing a Turnaround at Lego
In this podcast, Jan Rivkin takes us behind Lego's iconic building "bricks" and into the minds of its leaders as they tackle digital disruption, staying true to the brand, and engineering an impressive turnaround. Open for comment; Comment(s) posted.
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
What titles made the Harvard Business Faculty short list for summer reading? Closed for comment; 0 Comment(s) posted.
- 27 Apr 2015
- Lessons from the Classroom
Leadership Lessons From Outer Space
Beaming in from space via teleconference, International Space Station Commander Terry Virts discusses leadership, technology, and thunderstorms with professors and students at Harvard Business School. Open for comment; 2 Comment(s) posted.
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When Stefan Thomke teaches students how to manage innovation and creativity, he turns to an unexpected source: Magician Jason Randal. Open for comment; 12 Comment(s) posted.
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
LEGO toys have captivated children and their parents for 80 years. But managing the enterprise has not always been fun and games. Professor Stefan H. Thomke explains the lessons behind a new case on the company. Closed for comment; 14 Comment(s) posted.
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
How do you create a company that unleashes and capitalizes on innovation? HBS faculty experts in culture, customers, creativity, marketing, and the DNA of innovators offer up ideas. From HBS Alumni Bulletin. Closed for comment; 11 Comment(s) posted.
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
Harvard Business School faculty dissect where U.S. auto makers went wrong, and how they might again get on the road to growth. From HBS Alumni Bulletin. Closed for comment; 0 Comment(s) posted.
- 11 Aug 2003
- Research & Ideas
Cheap, Fast, and In Control: How Tech Aids Innovation
Companies don’t need to spend a fortune on research and innovation. HBS professor Stefan Thomke explains how new technologies enable businesses to experiment on the cheap in his new book, Experimentation Matters. Closed for comment; 0 Comment(s) posted.
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
In this Harvard Business Review excerpt, HBS professor Stefan Thomke describes how Bank of America applies a systematic R&D process to create services. Closed for comment; 0 Comment(s) posted.
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
It seems almost counterintuitive. But this Harvard Business Review excerpt by Harvard Business School professor Stefan Thomke and MIT's Eric von Hippel suggests that you stop listening closely to your customers—and instead give them tools for creating their own products. Closed for comment; 0 Comment(s) posted.
- 29 May 2001
- Research & Ideas
Genomics: Can We Start Making Money Now?
Mapping the human gene is undisputedly one of the great scientific advances. How will this new knowledge shape the business of life science in the 21st century? Closed for comment; 0 Comment(s) posted.
- 18 Mar 2001
- Research & Ideas
The Essentials for Enlightened Experimentation
In the past, the high cost of experimentation has greatly impacted many firms' ability to successfully innovate. But now, new technologies are enabling reinvention of R&D from the ground up. HBS associate professor Stefan Thomke explains. Closed for comment; 0 Comment(s) posted.
The Effects of Hierarchy on Learning and Performance in Business Experimentation
Do senior managers help or hurt business experiments? Analyzing a dataset of more than 6,300 experiments on the A/B/n testing platform Optimizely, this study suggests that involving senior executives in experimentation teams can have surprising consequences.