Zhang, Shunyuan →

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers.

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

Research by Shunyuan Zhang shows how Airbnb's pricing algorithm reduces the impact of bias, and offers lessons for other technology companies trying to root out racial inequity. Open for comment; 0 Comments.