Tomomichi Amano - Working Knowledge - Harvard Business School

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13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

by Kristen Senz

Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano. Open for comment; Comment(s) posted.

27 Sep 2018
Working Paper Summaries

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

by Tomomichi Amano and Hiroshi Ohashi

The diffusion of innovation in many markets is greatly influenced by the presence of policy intervention. Importantly, diffusion is further affected by the fact that firms often also have a say in affecting the implementation of policy. This analysis of the Japanese TV market suggests that firms may delay the introduction of more high quality products when there are across-the-board policy standards.

27 Sep 2018
Working Paper Summaries

Large-Scale Demand Estimation with Search Data

by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler

Online retailers face the challenge of leveraging the rich data they collect on their websites to uncover insights about consumer behavior. This study proposes a practical and tractable model of economic behavior that can reveal helpful patterns of cross-product substitution. The model can be used to simulate optimal prices.

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