Cold Call
A podcast featuring faculty discussing cases they've written and the lessons they impart.
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- 14 Feb 2019
- Cold Call Podcast
The Delicious History of Hershey Chocolate
Have you ever wondered how Hershey chocolate came to be so popular? Professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School. Open for comment; 0 Comment(s) posted.
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Results

- 27 Sep 2018
- Working Paper Summaries
Large-Scale Demand Estimation with Search Data
by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler
Online retailers face the challenge of leveraging the rich data they collect on their websites to uncover insights about consumer behavior. This study proposes a practical and tractable model of economic behavior that can reveal helpful patterns of cross-product substitution. The model can be used to simulate optimal prices.
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program
The diffusion of innovation in many markets is greatly influenced by the presence of policy intervention. Importantly, diffusion is further affected by the fact that firms often also have a say in affecting the implementation of policy. This analysis of the Japanese TV market suggests that firms may delay the introduction of more high quality products when there are across-the-board policy standards.