- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
Executives talk a good game about managing customer relationships. But then why do many companies persist in money-losing arrangements? Time to become proactive, says Harvard Business School professor Narakesari Narayandas. Closed for comment; 0 Comments.
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
Marketing to the world's poorest customers? There's no contradiction, say HBS professor V. Kasturi "Kash" Rangan and research associate Arthur McCaffrey. In fact, the marketing profession can play a huge role in alleviating global poverty. Closed for comment; 0 Comments.
The Challenge of the Multi-site Nonprofit
Multi-site nonprofit organizations shouldn’t be run like companies that make money, say HBS professors Allen Grossman and V. Kasturi Rangan. The key for nonprofit managers is to embrace a balance between affiliation and autonomy. Closed for comment; 0 Comments.