- 22 Oct 2010
- Research & Ideas
Panel on Pedagogical Innovations in MBA Courses
Faculty Research Symposium 2010: Multiple pedagogical innovations are taking place at HBS that are fundamentally changing students' learning experiences. Key concepts include: The Global Leader Initiative seeks to make the educational experience more powerful by forging greater integration between courses. The Building Green Businesses Seminar was created to accelerate the rate at which green business issues enter the mainstream curriculum. Weekly one-page papers are used by professor Youngme Moon to force students to distill their thinking, take a point of view, and reflect on lessons learned, while raising the overall quality of discussion in the classroom. The Authentic Leadership Development course encourages students to understand themselves before leading others. Closed for comment; 0 Comments.
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
Eye-catching colors and gee-whiz features aren't enough for successful products and services today. To rise above the "sea of sameness," companies need to be different in a way that is elemental—and game-changing. HBS professor Youngme Moon shares highlights and insights from her new book, Different: Escaping the Competitive Herd. Key concepts include: Companies that follow the usual paths to differentiate their products and services often just imitate competitors. Brand loyalty is harder to come by today because consumers see product categories as a blur of too many choices and not enough differences that matter. Different deconstructs and demystifies companies that are adventurous outliers, mavericks, and iconoclasts. Closed for comment; 0 Comments.
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
You may have a great product, but the category turns off potential customers. Think household robots. In this Harvard Business Review excerpt, professor Youngme Moon looks at how Sony and Apple broke consumer prejudice. Closed for comment; 0 Comments.
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon. Closed for comment; 0 Comments.
- 16 Feb 2004
- Research & Ideas
HBS Center Focuses on Europe
The Euro is changing the face of business in Europe, and Harvard Business School’s Europe Research Center is right in the middle of it all. Closed for comment; 0 Comments.
Think of it as Professors in Cars Having Coffee
Has the art of civil debate returned? In the new Harvard Business School podcast series After Hours, professors Youngme Moon, Felix Oberholzer-Gee, and Mihir Desai discuss issues ranging from gun control to voice-activated digital assistants. Open for comment; 0 Comments.