- 21 Nov 2023
- Cold Call Podcast
Cold Call: Building a More Equitable Culture at Delta Air Lines
In December 2020 Delta Air Lines CEO Ed Bastian and his leadership team were reviewing the decision to join the OneTen coalition, where he and 36 other CEOs committed to recruiting, hiring, training, and advancing one million Black Americans over the next ten years into family-sustaining jobs. But, how do you ensure everyone has equal access to opportunity within an organization? Professor Linda Hill discusses Delta’s decision and its progress in embedding a culture of diversity, equity, and inclusion in her case, “OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent.”
- 16 Oct 2023
- HBS Case
Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta
By emphasizing skills and expanding professional development opportunities, the airline is making strides toward recruiting and advancing Black employees. Case studies by Linda Hill offer an inside look at how Delta CEO Ed Bastian is creating a more equitable company and a stronger talent pipeline.
- 16 Mar 2023
- Research & Ideas
Why Business Travel Still Matters in a Zoom World
Meeting in person can make all the difference for colleagues from different time zones or cultural backgrounds. A study by Prithwiraj Choudhury traces flight patterns among 5,000 airports around the world to show how business travel propels innovation.
- 12 Nov 2021
- Op-Ed
Can Our Parenting Struggles Make Us Better Leaders?
Like parents, leaders must know when to impose control and when to step back. Ranjay Gulati reflects on the benefits of authoritative leadership, and what it takes to achieve it. Open for comment; 0 Comments.
- 20 Apr 2021
- Cold Call Podcast
What Went Wrong with the Boeing 737 Max?
How did the evolution of Boeing’s organization and management lead up to two tragic plane crashes—the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia—in which a total of 346 people died? What role did cost cutting, FAA pressure, and CEO succession play in laying the foundation for this tragedy? Professor Bill George discusses the long roots that ultimately led to two tragic Boeing 737 Max crashes, and examines the response of Boeing executives to the crisis in his case, “What Went Wrong with Boeing's 737 Max?” Open for comment; 0 Comments.
- 11 Jan 2021
- Working Paper Summaries
Accounting for Product Impact in the Airlines Industry
A systematic methodology for measuring product impact can be applied across a range of industries. Examining two competitor companies in the airlines industry, this study finds that analyzing each dimension of product impact allows for deeper understanding of each company’s business strategies.
- 24 Aug 2020
- Working Paper Summaries
Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies
Performance hacking (or p-hacking for short) means overzealous advocacy of positive interpretations to the point of detachment from actuals. In business as in research there are strong incentives to p-hack. If p-hacking behaviours are not checked, a crash becomes inevitable.
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
SUMMING UP: Playing out in real time, Boeing's misguided responses to competitive pressure illustrate organizational "gaps" suffered by many organizations. James Heskett's readers discuss solutions. Open for comment; 0 Comments.
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
It happens to the best of companies. One fine day a public relations nightmare explodes and shatters your hard-won trust with customers. What should you do next? Open for comment; 0 Comments.
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
SUMMING UP. In the wake of the loss of two great CEOs, James Heskett asks which schools are ready to turn out the next generation of transformative leaders? Open for comment; 0 Comments.
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
We can forecast hurricane paths with great certainty, yet many businesses can't predict a supply chain snafu just around the corner. Yael Grushka-Cockayne says crowdsourcing can help. Open for comment; 0 Comments.
- 01 Nov 2018
- Working Paper Summaries
Forecasting Airport Transfer Passenger Flow Using Real-Time Data and Machine Learning
Passengers arriving at international hubs often endure delays, especially at immigration and security. This study of London’s Heathrow Airport develops a system to provide real-time information about transfer passengers’ journeys through the airport to better serve passengers, airlines, and their employees. It shows how advanced machine learning could be accessible to managers.
- 30 Oct 2018
- Working Paper Summaries
The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action
This paper presents analytic tools to formulate strategy in large, evolving technical systems. It explains how value-enhancing technical change comes from the effective management of technical and strategic bottlenecks in conjunction with module boundaries and property rights. The analytic tools are used to explain the evolution of three historic technologies: early aircraft, machine tools, and container shipping.
- 12 Apr 2018
- Op-Ed
Op-Ed: The Trouble with Tariffs
The world's economies are interconnected by globalization, which makes threats of tariff wars doubly dangerous, says Willy Shih. Open for comment; 0 Comments.
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
With videos of bad business practices routinely going viral, it might be tempting to prohibit customers from recording their surroundings. But banning cameras is the wrong way to go, says Benjamin Edelman. Open for comment; 0 Comments.
- 23 Mar 2017
- Cold Call Podcast
Cost-cutting Leads to Turbulence in the Airline Industry
When a business known for delivering an exemplary customer experience faces cutbacks, what services get chopped? Assistant Professor Susanna Gallani discusses a recent case study about an airline that looks not just to survive a downturn but emerge stronger. Open for comment; 0 Comments.
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
Air rage is often blamed on overcrowded flights and postage stamp-size seats, but researchers Michael Norton and Katherine A. DeCelles find another culprit: resentment toward passengers in first class. Open for comment; 0 Comments.
- 06 Apr 2015
- Research & Ideas
After Germanwings, More Attention Needed on Employee Mental Health
The Germanwings tragedy catapulted the issues of mental health and corporate risk and responsibility into the world's headlines. Professor John Quelch argues it's time for companies to make employee mental health more than an afterthought. Open for comment; 0 Comments.
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
In many markets, a product is offered at the same price regardless of whether it is sold directly by a retailer or through an intermediary. Research by Ben Edelman and Julian Wright uncovers the hidden costs for consumers. Open for comment; 0 Comments.
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago
Aggressive cost cutting and rocky leadership changes have eroded the culture at Boeing, a company once admired for its engineering rigor, says Bill George. What will it take to repair the reputational damage wrought by years of crises involving its 737 MAX?