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      Cold Call
      A podcast featuring faculty discussing cases they've written and the lessons they impart.
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      • 06 Apr 2021
      • Cold Call Podcast

      Disrupting the Waste Industry with Technology

      Rubicon began with a bold idea: create a cloud-based, full-service waste management platform, providing efficient service anywhere in the US. Their mobile app did for waste management what Uber had done for taxi service. Five years after the case’s publication, Harvard Business School Associate Professor Shai Bernstein and Rubicon founder and CEO Nate Morris discuss how the software startup leveraged technology to disrupt the waste industry and other enduring lessons of professor Bill Sahlman’s case about Rubicon.  Open for comment; 0 Comment(s) posted.

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