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- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
If listeners today can stream just about any song they want, why are so many music aficionados still buying records? Ryan Raffaelli and Gold Rush Vinyl CEO Caren Kelleher discuss the resurgence of vinyl. Open for comment; 0 Comments.
- 19 Jan 2017
- Cold Call Podcast
Can Wynton Marsalis and Lincoln Center Save Jazz Music?
With its listenership in steep decline, jazz legend Wynton Marsalis is looking to rebrand the genre and engineer its comeback. Rohit Deshpande discusses his recent case study on the effort. Open for comment; 0 Comments.
- 19 Oct 2016
- Book
Three Critical Mistakes Digital Businesses Make With Content
Do companies really understand the nature of today's digital transformation? Bharat Anand's book The Content Trap offers a new view of digital strategy that shifts the focus from "produce the best content" to "create the best connections." Open for comment; 0 Comments.
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
With inexpensive recording technology and distribution, today's musicians can push their work in front of many new audiences. But to make money, they must learn the instruments of business. Open for comment; 0 Comments.
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
What goes into creating the world's largest pop star? Before her fame hit, Lady Gaga's manager faced decisions that could have derailed the performer's career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices that instead created a global brand. Closed for comment; 0 Comments.
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
Record labels have depended on album sales to boost profits. But in the digital music era, consumers prefer single songs over music "bundles." The result? Harvard Business School professor Anita Elberse says it is time for the industry to rethink its products and prices. Key concepts include: The unbundling of albums into a series of separately sold songs on digital music stores is hurting record label profits. Labels are less likely to get away with selling a bundle based on the strength of one or two tracks if the other songs are far less appealing. A strong artist reputation helps to curb the negative impact of unbundling. Labels might consider pushing for higher prices online and generally more flexibility in setting prices. Giving preference to quality over quantity and designing smaller, more consistent bundles may be beneficial. Closed for comment; 0 Comments.
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
Since it hit the airwaves half a century ago, Kind of Blue by Miles Davis has influenced the hearts and minds of jazz fans everywhere. Its songs became instant classics, and it has also converted many a nonfan to appreciate the music's subtlety and complexity. In a new business case, HBS professor Robert D. Austin and Carl Størmer highlight the takeaways for thoughtful managers and executives from this story of creation and innovation. Closed for comment; 0 Comments.
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
As one of the top ensembles in classical music, the Medici String Quartet has enjoyed a long and creative collaboration. But it hasn't always been harmonious. HBS professor Robert Austin explains what innovative businesses can learn about managing creative people. Key concepts include: Businesses emphasize technical mastery and the creation of predictable patterns. The Medici String Quartet aimed for more. The goal of each performance was never to render a piece exactly as the composer intended, but to interpret it in fresh and new ways. Financial pressures for the quartet could be intense. Among musicians, it's an old (but good) joke: How do you become a millionaire as a classical musician? Start as a billionaire. Businesses enjoy the notion that innovation happens when everyone is happy and satisfied. As the quartet proved, harmony comes in unexpected ways. Closed for comment; 0 Comments.
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
Apple's iTunes music download service and illegal peer-to-peer music downloads offer two contrasting approaches to delivering digital content to users. Can Apple and the recording industry seriously compete against free? Do iTunes and p2p help each other in some ways? Professor Ramon Casadesus-Masanell and collaborator Andres Hervas-Drane discuss their recent research on competition in digital distribution. Key concepts include: ITunes demonstrates that to compete effectively against free p2p networks, online digital distribution must deliver experiences to consumers that cannot be easily matched by decentralized, self-sustained peer-to-peer networks. In designing new models, managers must consider how robust a given design is to models of other industry participants with which they interact. Managers must also ponder how aggressive their business models are toward those of other players and ask whether or not complementarities are exploited. The "scarce" resource in digital goods distribution through p2p networks is not content, but bandwidth. As a consequence, ISPs will have a more visible role in shaping industry structure. Closed for comment; 0 Comments.
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
Professor Felix Oberholzer-Gee and co-author Koleman Strumpf floored the disbelieving music industry with their findings that illegal music downloads don’t hurt CD sales. Oberholzer discusses what the industry should do next. Closed for comment; 0 Comments.
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners.