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      Cold Call
      A podcast featuring faculty discussing cases they've written and the lessons they impart.
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      • 02 Mar 2021
      • Cold Call Podcast

      Can Historic Social Injustices be Addressed Through Reparations?

      Survivors of the 1921 Tulsa Massacre and their descendants believe historic social injustices should be addressed through reparations. Professor Mihir Desai discusses the arguments for and against reparations in response to the Tulsa Massacre and, more broadly, to the effects of slavery and racist government policies in the US in his case, “The Tulsa Massacre and the Call for Reparations.”  Open for comment; 0 Comment(s) posted.

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      Tourism Remove Tourism →

      Page 1 of 8 Results
      • 01 Jul 2019
      • Research & Ideas

      The Airbnb Lesson for Startups? Success Takes More Than Technology

      by Danielle Kost

      As investors speculate about the timing of an Airbnb IPO, Thales S. Teixeira discusses the analog tactics and economic conditions that helped catapult the company. Open for comment; Comment(s) posted.

      • 11 Mar 2019
      • Research & Ideas

      Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

      by Danielle Kost

      Countries such as Israel now realize they need to engage in public diplomacy as well as foreign diplomacy, and in place branding, not just political advocacy, says Elie Ofek. Open for comment; Comment(s) posted.

      • 20 Feb 2019
      • Research & Ideas

      Rocket-tunity: Can Private Firms Turn a Profit in Space?

      by Scott Wallask

      Private rocket companies are competing to be the first to send paying tourists into space, perhaps even this year. Matthew Weinzierl lays out the strategic roadmap to the stars. Open for comment; Comment(s) posted.

      • 05 Jul 2017
      • Working Paper Summaries

      Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance

      by Alan MacCormack, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin

      This study deepens our understanding of how firms can better design software portfolio architectures to improve their agility. The authors examined data from over 1,000 different software applications and 3,000 dependencies between them. They found that indirect measures of coupling and dependency have more power in predicting IT agility than direct measures.

      • 22 May 2017
      • Lessons from the Classroom

      A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

      by Carmen Nobel

      Pauline Brown, a former top executive with French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton, now teaches a Harvard Business School course called The Business of Aesthetics, which culminates in a competition called “Aesthetic Idol.” Open for comment; Comment(s) posted.

      • 06 Oct 2016
      • Cold Call Podcast

      The Munich Oktoberfest: From Local Tradition to Global Capitalism

      Professor Juan Alcacer discusses how the Oktoberfest brand has been transplanted around the globe, whether copycat festivals help or hurt its reputation, and to what extent its original hosts could or should be profit-motivated. Open for comment; Comment(s) posted.

      • 01 Jul 2016
      • Working Paper Summaries

      Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

      by Geoffrey Jones and Andrew Spadafora

      Costa Rica has grown as a mecca for ecotourism from the late twentieth century. Although biologists and other students of ecosystems and biodiversity were vital at the start of the process, as were conservation NGOs and the national government, this paper argues that entrepreneurs were also pivotal. While showing the benefits of ecotourism, it is also shown that as the industry scaled, there were increasing challenges of greenwashing.

      • 25 Jan 2016
      • Working Paper Summaries

      Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

      by Benjamin G. Edelman, Michael Luca & Daniel Svirsky

      Online platforms such as Airbnb create new markets by eliminating search frictions, building trust, and facilitating transactions. With the rise of the sharing economy, however, comes the prospect of racial discrimination that is unheard of in established platforms. The authors suggest changes to Airbnb’s site design to reduce or prevent discrimination.

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