Tourism 
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- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
Countries such as Israel now realize they need to engage in public diplomacy as well as foreign diplomacy, and in place branding, not just political advocacy, says Elie Ofek. Open for comment; Comment(s) posted.
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
Private rocket companies are competing to be the first to send paying tourists into space, perhaps even this year. Matthew Weinzierl lays out the strategic roadmap to the stars. Open for comment; Comment(s) posted.
- 05 Jul 2017
- Working Paper Summaries
Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance
This study deepens our understanding of how firms can better design software portfolio architectures to improve their agility. The authors examined data from over 1,000 different software applications and 3,000 dependencies between them. They found that indirect measures of coupling and dependency have more power in predicting IT agility than direct measures.
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Pauline Brown, a former top executive with French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton, now teaches a Harvard Business School course called The Business of Aesthetics, which culminates in a competition called “Aesthetic Idol.” Open for comment; Comment(s) posted.
- 06 Oct 2016
- Cold Call Podcast
The Munich Oktoberfest: From Local Tradition to Global Capitalism
Professor Juan Alcacer discusses how the Oktoberfest brand has been transplanted around the globe, whether copycat festivals help or hurt its reputation, and to what extent its original hosts could or should be profit-motivated. Open for comment; Comment(s) posted.
- 01 Jul 2016
- Working Paper Summaries
Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica
Costa Rica has grown as a mecca for ecotourism from the late twentieth century. Although biologists and other students of ecosystems and biodiversity were vital at the start of the process, as were conservation NGOs and the national government, this paper argues that entrepreneurs were also pivotal. While showing the benefits of ecotourism, it is also shown that as the industry scaled, there were increasing challenges of greenwashing.
- 25 Jan 2016
- Working Paper Summaries
Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment
Online platforms such as Airbnb create new markets by eliminating search frictions, building trust, and facilitating transactions. With the rise of the sharing economy, however, comes the prospect of racial discrimination that is unheard of in established platforms. The authors suggest changes to Airbnb’s site design to reduce or prevent discrimination.
The Airbnb Lesson for Startups? Success Takes More Than Technology
As investors speculate about the timing of an Airbnb IPO, Thales S. Teixeira discusses the analog tactics and economic conditions that helped catapult the company. Open for comment; Comment(s) posted.