Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Working Knowledge
Business Research for Business Leaders
  • Browse All Articles
  • Popular Articles
  • Cold Call Podcasts
  • About Us
  • Leadership
  • Marketing
  • Finance
  • Management
  • Entrepreneurship
  • All Topics...
  • Topics
    • COVID-19
    • Entrepreneurship
    • Finance
    • Gender
    • Globalization
    • Leadership
    • Management
    • Negotiation
    • Social Enterprise
    • Strategy
  • Sections
    • Book
    • Cold Call Podcast
    • HBS Case
    • In Practice
    • Lessons from the Classroom
    • Op-Ed
    • Research & Ideas
    • Research Event
    • Sharpening Your Skills
    • What Do You Think?
    • Working Paper Summaries
  • Browse All
    • COVID-19 Business Impact Center
      COVID-19 Business Impact Center
      Cold Call
      A podcast featuring faculty discussing cases they've written and the lessons they impart.
      Subscribe on iTunes
      • 23 Feb 2021
      • Cold Call Podcast

      Examining Race and Mass Incarceration in the United States

      The late 20th century saw dramatic growth in incarceration rates in the United States. Of the more than 2.3 million people in US prisons, jails, and detention centers in 2020, 60 percent were Black or Latinx. Harvard Business School assistant professor Reshmaan Hussam probes the assumptions underlying the current prison system, with its huge racial disparities, and considers what could be done to address the crisis of the American criminal justice system in her case, “Race and Mass Incarceration in the United States.”  Open for comment; 0 Comment(s) posted.

      Read the Transcript

      Filter Results: (75) Arrow Down
      Filter Results: (75) Arrow Down Arrow Up
      • Popular
      • Browse All Articles
      • About Us
      • Newsletter Sign-Up
      • RSS
      • Popular
      • Browse All Articles
      • About Us
      • Newsletter Sign-Up
      • RSS

      AdvertisingRemove Advertising →

      New research on advertising from Harvard Business School faculty on issues including strategy and tactics, digital advertising, measuring impact and advertising technology.
      Page 1 of 75 Results →
      • 06 Jan 2021
      • Working Paper Summaries

      Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

      by Alvin J. Silk and Ernst R. Berndt

      We analyze total United States advertising spending from 1960 to 2018. In nominal terms, the elasticity of annual advertising outlays with respect to gross domestic product appears to have increased substantially beginning in the late 1990s, roughly coinciding with the dramatic growth of internet-based advertising.

      • 15 Sep 2020
      • Working Paper Summaries

      Time and the Value of Data

      by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti

      This paper studies the impact of time-dependency and data perishability on a dataset's effectiveness in creating value for a business, and shows the value of data in the search engine and advertisement businesses perishes quickly.

      • 19 May 2020
      • Research & Ideas

      Why Privacy Protection Notices Turn Off Shoppers

      by Michael Blanding

      It seems counterintuitive, but website privacy protection notices appear to discourage shoppers from buying, according to Leslie John. Open for comment; Comment(s) posted.

      • 02 Mar 2020
      • What Do You Think?

      Are Candor, Humility, and Trust Making a Comeback?

      by James Heskett

      SUMMING UP: Have core leadership values been declining in recent years? If so, how do we get them back? James Heskett's readers provide answers. Open for comment; Comment(s) posted.

      • 06 Aug 2019
      • Cold Call Podcast

      Super Bowl Ads Sell Products, but Do They Sell Brands?

      Super Bowl advertising is increasingly about using storytelling to sell corporate brands rather than products. Shelle Santana discusses why stories win (or fumble) on game day. Open for comment; Comment(s) posted.

      • 27 Jul 2019
      • Op-Ed

      Does Facebook's Business Model Threaten Our Elections?

      by George Riedel

      America's 2016 presidential election was the target of voter manipulation via social media, particularly on Facebook. George Riedel thinks history is about to repeat itself. Open for comment; Comment(s) posted.

      • 10 Oct 2018
      • Research & Ideas

      The Legacy of Boaty McBoatface: Beware of Customers Who Vote

      by Michael Blanding

      Companies that encourage consumers to vote online should be forewarned—they may expect more than you promise, according to research by Michael Norton, Leslie John, and colleagues. Open for comment; Comment(s) posted.

      • 27 Sep 2018
      • Working Paper Summaries

      Large-Scale Demand Estimation with Search Data

      by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler

      Online retailers face the challenge of leveraging the rich data they collect on their websites to uncover insights about consumer behavior. This study proposes a practical and tractable model of economic behavior that can reveal helpful patterns of cross-product substitution. The model can be used to simulate optimal prices.

      • 18 Jun 2018
      • Research & Ideas

      Warning: Scary Warning Labels Work!

      by Dina Gerdeman

      If you want to convince consumers to stay away from unhealthy diet choices, don't be subtle about possible consequences, says Leslie John. These graphically graphic warning labels seem to do the trick. Open for comment; Comment(s) posted.

      • 18 Sep 2017
      • Research & Ideas

      'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

      by Dina Gerdeman

      A decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. Open for comment; Comment(s) posted.

      • 26 Jul 2017
      • Cold Call Podcast

      The Revolution in Advertising: From Don Draper to Big Data

      The Mad Men of advertising are being replaced by data scientists and analysts. In this podcast, marketing professor John Deighton and advertising legend Sir Martin Sorrell discuss the positives and negatives of digital marketing. Open for comment; Comment(s) posted.

      • 13 Mar 2017
      • Research & Ideas

      Hiding Products From Customers May Ultimately Boost Sales

      by Carmen Nobel

      Is it smart for retailers to display their wares to customers a few at a time or all at once? The answer depends largely on the product category, according to research by Kris Johnson Ferreira and Joel Goh. Open for comment; Comment(s) posted.

      • 06 Mar 2017
      • Research & Ideas

      Why Comparing Apples to Apples Online Leads To More Fruitful Sales

      by Dina Gerdeman

      The items displayed next to a product in online marketing displays may determine whether customers buy that product, according to a new study by Uma R. Karmarkar. Open for comment; Comment(s) posted.

      • 13 Feb 2017
      • Research & Ideas

      Paid Search Ads Pay Off for Lesser-Known Restaurants

      by Dina Gerdeman

      Researchers Michael Luca and Weijia Dai wanted to know if paid search ads pay off for small businesses such as restaurants. The answer: Yes, but not for long. Open for comment; Comment(s) posted.

      • 08 Dec 2016
      • Cold Call Podcast

      How Wayfair Built a Furniture Brand from Scratch

      What was once a collection of 240 home furnishing sites is now a single, successful brand, Wayfair.com. How that brand developed over time and the challenges and opportunities presented by search engine marketing are discussed by Thales Teixeira. Open for comment; Comment(s) posted.

      • 04 May 2016
      • What Do You Think?

      What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

      by James Heskett

      SUMMING UP. Boaty McBoatface may have been shot down as the social-media sourced name of a research vessel, but James Heskett's readers are up to their hip-boots in opinions on the matter. Open for comment; Comment(s) posted.

      • 02 May 2016
      • Research & Ideas

      Why People Don’t Vote--and How a Good Ground Game Helps

      by Michael Blanding

      Recent research by Vincent Pons shows that campaigners knocking on the doors of potential voters not only improves overall turnout but helps individual candidates win more of those votes. Open for comment; Comment(s) posted.

      • 21 Mar 2016
      • HBS Case

      Can Customer Reviews Be 'Managed?'

      by Brian Kenny

      Consumers increasingly rely on peer reviews on TripAdvisor and other sites to make purchase decisions, so it makes sense that companies have a stake in wanting to shape those opinions. But can they? Thales Teixeira says a good product trumps all. Open for comment; Comment(s) posted.

      • 28 Oct 2015
      • Research & Ideas

      A Dedication to Creation: India's Ad Man Ranjan Kapur

      by Sean Silverthorne

      How do you build a brand amid the uncertainties and opportunities of a developing market? Harvard Business School Professor Sunil Gupta shares lessons learned from Ranjan Kapur, an iconic figure in the Indian advertising industry. Open for comment; Comment(s) posted.

      • 25 Jun 2015
      • Working Paper Summaries

      Build It, Buy It Or Both? Rethinking the Sourcing of Advertising Services

      by Alvin J. Silk

      The scale and scope of in-house advertising services is increasing. These developments are part and parcel of the restructuring of the advertising and marketing services industry more broadly. In this paper the authors provide guidance to senior managers considering bringing their internal and external agency resources together to arrive at a more collaborative operating model. Two case examples of successful internal/external agency collaboration are included. Closed for comment; 0 Comment(s) posted.

      • 1
      • 2
      • 3
      • 4
      • →
      ǁ
      Campus Map
      Harvard Business School Working Knowledge
      Baker Library | Bloomberg Center
      Soldiers Field
      Boston, MA 02163
      Email: Editor-in-Chief
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College