In 2014, Neel Ghose (MBA 2019) created the Robin Hood Army, an entirely volunteer-based organization working to get surplus food to hungry people. Just four years later, they had served more than 9 million people in 103 cities around the world, all while maintaining their “golden rule” of being zero-funds. Harvard Business School’s Susanna Gallani and Ghose discuss the most pressing challenge facing the organization with its fast growth and no monetary assets: how to attract, retain, and motivate workers.
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What happens when small iconic brands associated with social values—think Ben & Jerry's—are acquired by large concerns—think Unilever? Can the marriage of a virtuous mouse and a wealthy elephant work to the benefit of both? Professors James E. Austin and Herman B. "Dutch" Leonard discuss their research.
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The Surprisingly Successful Marriages of Multinationals and Social Brands
What happens when small iconic brands associated with social values—think Ben & Jerry's—are acquired by large concerns—think Unilever? Can the marriage of a virtuous mouse and a wealthy elephant work to the benefit of both? Professors James E. Austin and Herman B. "Dutch" Leonard discuss their research. Closed for comment; 0 Comment(s) posted.