Simón Cohen, founder of Henco Logistics, transformed a small Mexican company into a major player. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success—an approach he developed following a personal crisis. Cohen and Professor Francesca Gino, author of a case study about the company, discuss whether that approach can endure through rapid growth, a leadership transition, and changing employee expectations.
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What happens when small iconic brands associated with social values—think Ben & Jerry's—are acquired by large concerns—think Unilever? Can the marriage of a virtuous mouse and a wealthy elephant work to the benefit of both? Professors James E. Austin and Herman B. "Dutch" Leonard discuss their research.
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The Surprisingly Successful Marriages of Multinationals and Social Brands
What happens when small iconic brands associated with social values—think Ben & Jerry's—are acquired by large concerns—think Unilever? Can the marriage of a virtuous mouse and a wealthy elephant work to the benefit of both? Professors James E. Austin and Herman B. "Dutch" Leonard discuss their research. Closed for comment; 0 Comment(s) posted.