JUST Capital seeks to make public companies more "just" by measuring and ranking their overall impact on society, based on the priorities most important to the average American. Ethan Rouen and Charles Wang explore whether capitalism is broken, JUST Capital's performance evaluation methodology is relevant to corporate managers, and if its strategies for exerting influence can be effective in improving corporate behavior.
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What happens when small iconic brands associated with social values—think Ben & Jerry's—are acquired by large concerns—think Unilever? Can the marriage of a virtuous mouse and a wealthy elephant work to the benefit of both? Professors James E. Austin and Herman B. "Dutch" Leonard discuss their research.
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The Surprisingly Successful Marriages of Multinationals and Social Brands
What happens when small iconic brands associated with social values—think Ben & Jerry's—are acquired by large concerns—think Unilever? Can the marriage of a virtuous mouse and a wealthy elephant work to the benefit of both? Professors James E. Austin and Herman B. "Dutch" Leonard discuss their research. Closed for comment; 0 Comment(s) posted.