Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Assistant Professor Shelle Santana discusses the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?
Open for comment; 0 Comment(s) posted.
Many of us are relying on defined contribution plans to help fund retirement. But Harvard Business School professor Robert C. Merton believes today's plans are not sustainable. So what's next? A new way to look at the problem. Key concepts include: Defined contribution plans currently offered by the majority of employers place an undue burden on workers who don't have the interest, time, or expertise to manage their finances. A new pension program focuses on an inflation-protected annuity rather than an endpoint with a lump sum of accumulated wealth. The program requires few interactions from users: "set it and forget it."
Closed for comment; 0 Comment(s) posted.
Rethinking Retirement Planning
Many of us are relying on defined contribution plans to help fund retirement. But Harvard Business School professor Robert C. Merton believes today's plans are not sustainable. So what's next? A new way to look at the problem. Key concepts include: Defined contribution plans currently offered by the majority of employers place an undue burden on workers who don't have the interest, time, or expertise to manage their finances. A new pension program focuses on an inflation-protected annuity rather than an endpoint with a lump sum of accumulated wealth. The program requires few interactions from users: "set it and forget it." Closed for comment; 0 Comment(s) posted.