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- 12 Oct 1999
- Research & Ideas
How to Write a Great Business Plan
Re: William A. Sahlman
HBS Professor William Sahlman tells entrepreneurs how to give themselves a better shot at success. Closed for comment; 0 Comment(s) posted.
Updating a Classic: Writing a Great Business Plan
Harvard Business School professor William A. Sahlman's article on how to write a great business plan is a Harvard Business Review classic, and has just been reissued in book form. We asked Sahlman what he would change if he wrote the article, now a decade old, today. Key concepts include: A business plan can't be a tightly crafted prediction of the future but rather a depiction of how events might unfold and a road map for change. The people making the forecasts are more important than the numbers themselves. What matters is having all the required ingredients (or a road map for getting them), not the exact form of communication. The best money comes from customers, not external investors. Closed for comment; 0 Comment(s) posted.