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New research on business models from Harvard Business School faculty on issues including the art museum as a new model for businesses, mixed-source business models, and rethinking the traditional business models of the music industry.
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How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

Re: Suraj Srinivasan

In early 2023, Jeff Maggioncalda, CEO of Coursera, started developing the EdTech firm’s strategy for incorporating GenAI into their offerings. By early 2024, the firm had made significant progress in bringing four key capabilities to market, but GenAI was evolving quickly and Coursera needed to continuously improve its offerings. While the firm had been an early mover, competitors were adapting fast. Was Coursera taking full advantage of the opportunities presented by the technology? What more could it do to remain competitive?

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

by Lane Lambert

Josh Domingues put purpose before profit when he created the Flashfood app to sell less-than-perfect groceries at discounted prices. A case study by Reza Satchu explores Domingues' successes and failures, and what other social entrepreneurs can learn.

How One Insurtech Firm Formulated a Strategy for Climate Change

Re: Lauren H. Cohen

The Insurtech firm Hippo was facing two big challenges related to climate change: major loss ratios and rate hikes. The company used technologically empowered services to create its competitive edge, along with providing smart home packages, targeting risk-friendly customers, and using data-driven pricing. But now CEO and president Rick McCathron needed to determine how the firm’s underwriting model could account for the effects of high-intensity weather events. Harvard Business School professor Lauren Cohen discusses how Hippo could adjust its strategy to survive a new era of unprecedented weather catastrophes in his case, “Hippo: Weathering the Storm of the Home Insurance Crisis.”

Sustaining a Legacy of Giving in Turkey

Re: Christina R. Wing

Özyeğin Social Investments was founded by Hüsnü Özyeğin, one of Turkey's most successful entrepreneurs, with a focus on education, health, gender equality, rural development, and disaster relief in Turkey. The company and the Özyeğin family have spent decades serving and improving communities in need. Their efforts led to the creation of one of Turkey’s top universities, the establishment of schools and rehabilitation centers, post 2023 earthquake humanitarian shelter and facilities, nationwide campaigns, and an internationally recognized educational training initiative for young children, among other achievements. Harvard Business School senior lecturer Christina Wing and Murat Özyeğin discuss how the company is a model for making a significant impact across multiple sectors of society through giving and how that legacy can be sustained in the future, in the case, “Özyeğin Social Investments: A Legacy of Giving."

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

by Rachel Layne

The idea of reselling old smartphones might have seemed risky for a company known for high-end devices, but refurbished products have become a major profit stream for Apple and an environmental victory. George Serafeim examines Apple's circular model in a case study, and offers insights for other industries.

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

by Lane Lambert

Medications such as Ozempic, Wegovy, and Mounjaro have upended a $76 billion industry that has long touted lifestyle shifts as a means to weight loss. Regina Herzlinger says these drugs might bring fast change, especially for busy professionals, but many questions remain unanswered.

Psychological Pricing Tactics to Fight the Inflation Blues

by Jay Fitzgerald

Inflation has slowed from the epic rates of 2021 and 2022, but many consumers still feel pinched. What will it take to encourage them to spend? Thoughtful pricing strategies that empower customers as they make purchasing decisions, says research by Elie Ofek.

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

by Jay Fitzgerald

Subscriptions are available for everything from dental floss to dog toys, but are consumers tiring of monthly fees? Elie Ofek says that subscription revenue can provide stability, but companies need to tread carefully or risk alienating customers.

Reinventing an Iconic Independent Bookstore

Re: Ryan L. Raffaelli

In 2020, Kwame Spearman (MBA 2011) made the career-shifting decision to leave a New York City-based consulting job to return to his hometown of Denver, Colorado, and take over an iconic independent bookstore, The Tattered Cover. Spearman saw an opportunity to reinvent the local business to build a sense of community after the pandemic. But he also had to find a way to meet the big challenges facing independent booksellers amid technological change and shifting business models. Professor Ryan Raffaelli and Spearman discuss Spearman’s vision for reinventing The Tattered Cover, as well as larger insights around how local businesses can successfully compete with online and big box retailers in the case, “Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail.”

The Value Potential of New Business Models

by David J. Collis

A business model determines the opportunity’s value creation potential and suggests how the resulting value might be distributed among participants pursuing that model. Strategists need to understand the interaction of elements of the job to be done and asset configuration in order to create differing strategic prescriptions.

Are Paywalls Saving Newspapers?

by Kristen Senz

Newspapers with reputable brands and unique content are finding success behind paywalls. For most papers, however, the future is not so clear, says Doug J. Chung. Open for comment; 0 Comments.

Pursuing Precision Medicine at Intermountain Healthcare

Re: Richard G. Hamermesh

What happens when Intermountain Healthcare invests resources in an innovative precision medicine unit to provide life-extending, genetically targeted therapies to late-stage cancer patients? Professors Richard Hamermesh and Kathy Giusti discuss the case and its connections to their work with the Kraft Precision Medicine Accelerator. Open for comment; 0 Comments.

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

by Carmen Nobel

How does the founder of a social venture decide to create a "hybrid" business rather than a traditional nonprofit organization? The decision has a lot to do with the founder’s gender, according to new research by Stefan Dimitriadis, Matthew Lee, Lakshmi Ramarajan, and Julie Battilana. Open for comment; 0 Comments.

Building India’s First $100 Billion Company

Re: Sunil Gupta

Startups welcome growth but are often strangled by it. In this podcast, Sunil Gupta discusses how entrepreneur Vijay Shekhar Sharma is meeting this challenge with his mobile payments company Paytm. Open for comment; 0 Comments.

D’O: Making a Michelin-Starred Restaurant Affordable

by Carmen Nobel & Joanie Tobin

Under the leadership of Chef Davide Oldani, the Italian restaurant D'O balances Michelin-star-level quality with affordable prices. In the following story and video, Professor Gary Pisano explains how Oldani does it. Open for comment; 0 Comments.

A New Model for Business: The Museum

by Carmen Nobel

Looking for a new model to think about business? Look no further than your local art museum, says Assistant Professor Ray Weaver. Some of the most profitable Web businesses and retailers such as Apple succeed by acting like museum curators: providing a very limited amount of choices at a time; offering a brief, engaging description of each choice; and classifying products honestly. Key concepts include: "The firm as curator" is the theme of still-nascent research by HBS Assistant Professor Ray Weaver, who mis seeking feedback on the idea from practitioners. Weaver argues that Web giants Groupon and Facebook are successful not only because they offer great deals and engender social networking, but because of the careful way in which they present and organize information. Closed for comment; 0 Comments.

Mixing Open Source and Proprietary Software Strategies

by Julia Hanna

Open source and proprietary software development used to be competing strategies. Now software firms are experimenting with strategies that mix the two models. Researcher Gaston Llanes discusses recent research into these "mixed source" strategies. Key concepts include: Software companies are taking a "best of both worlds" approach by creating products that use a combination of OS and proprietary software code. The researchers wanted to get a clearer sense of when a profit-maximizing firm should adopt a mixed-source business model and what that model might look like under different circumstances. Results indicate recurring patterns and strategies that managers can take into consideration when setting strategy. Closed for comment; 0 Comments.

Tracks of My Tears: Reconstructing Digital Music

by Sean Silverthorne

Record labels have depended on album sales to boost profits. But in the digital music era, consumers prefer single songs over music "bundles." The result? Harvard Business School professor Anita Elberse says it is time for the industry to rethink its products and prices. Key concepts include: The unbundling of albums into a series of separately sold songs on digital music stores is hurting record label profits. Labels are less likely to get away with selling a bundle based on the strength of one or two tracks if the other songs are far less appealing. A strong artist reputation helps to curb the negative impact of unbundling. Labels might consider pushing for higher prices online and generally more flexibility in setting prices. Giving preference to quality over quantity and designing smaller, more consistent bundles may be beneficial. Closed for comment; 0 Comments.

From Strategy to Business Models and to Tactics

by Ramon Casadesus-Masanell & Joan Enric Ricart

Drivers such as globalization, deregulation, or technological change, just to mention a few, are profoundly changing the competitive game. Scholars and practitioners agree that the fastest-growing firms in this new environment appear to have taken advantage of these structural changes to compete "differently" and innovate in their business models. However, there is not yet agreement on what are the distinctive features of superior business models. This dispute may have arisen, in part, because of a lack of a clear distinction between the notions of strategy, business model, and tactics. HBS professor Ramon Casadesus-Masanell and Joan Enric Ricart present an integrative framework to distinguish and relate the concepts of business model, strategy, and tactics. Key concepts include: An integrative framework that cleanly separates the realm of business model, strategy, and tactics will help guide the search for novel, interesting, and profitable new ways to compete. "Business model" refers to the logic of the firm, the way it operates, and how it creates value for its stakeholders. "Strategy" refers to the choice of business model through which the firm will compete in the marketplace. "Tactics" refers to the residual choices open to a firm by virtue of the business model that it employs. Closed for comment; 0 Comments.

Clayton Christensen on Disrupting Health Care

by Deborah Blagg

In The Innovator's Prescription, Clayton Christensen and his coauthors target disruptive innovations that will make health care both more affordable and more effective. From the HBS Alumni Bulletin. Closed for comment; 0 Comments.