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Communication StrategyRemove Communication Strategy →

New research on communication strategies from Harvard Business School faculty on issues including whether interactions with candidates increase voter support and participation, the power of conversational leadership, and why persistent, redundant communication works.
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Good News for Disgraced Companies: You Can Regain Trust

by Lane Lambert

Companies skilled at building trust focus on four key elements, say Sandra Sucher and Shalene Gupta in their book, The Power of Trust. Open for comment; 0 Comments.

How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

by Kristen Senz

Francesca Gino discusses the psychology of conversation in politicized workplaces and how managers can improve their conversation styles to create high-quality collaboration. Open for comment; 0 Comments.

Capitalism Works Better When I Can See What You're Doing

by Sean Silverthorne

Lower prices. More innovation. Better government. Transparency fuels the basic principles of competitive business and open government. Well, most of the time. Open for comment; 0 Comments.

Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage

by Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky

This paper studies data generated prior to the 2015 Argentine presidential ballotage, when a government propaganda campaign was used to attack the opposition candidate and influence voter preferences. Results show the propaganda was persuasive.

Ignore This Advice at Your Own Peril

by Dina Gerdeman

Refusing to act on advice from a respected colleague or mentor can backfire and damage your working relationship, a new study says. Hayley Blunden explains the career implications of seeking counsel from others. Open for comment; 0 Comments.

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

by Danielle Kost

Countries such as Israel now realize they need to engage in public diplomacy as well as foreign diplomacy, and in place branding, not just political advocacy, says Elie Ofek. Open for comment; 0 Comments.

The Salary Taboo: Privacy Norms and the Diffusion of Information

by Zoë B. Cullen and Ricardo Perez-Truglia

Barriers to the diffusion of salary information have implications for a wide range of labor market phenomena. This study of employees of a real organization shows that individuals significantly misinterpret their peers’ salaries, partly due to pervasive preferences for concealing own salary, and a potentially strategic decision of high earners to withhold their personal information.

How Companies Can Increase Market Rewards for Sustainability Efforts

by Rachel Layne

There is a connection between public sentiment about a company and how the market rewards its corporate social performance, according to George Serafeim. Is your company undervalued? Open for comment; 0 Comments.

Language and Globalization: The Mandate to Speak English at Rakuten

Japan’s largest online retailer, Rakuten, is rapidly expanding into global markets and requiring all employees, where ever they are located, to conduct business in English. Tsedal Neeley discusses the strong connection between language and globalization. Open for comment; 0 Comments.

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

by Jen Deaderick

Jonas Heese and Vishal P. Baloria explore strategies used by companies to reduce the risk of potentially negative press, focusing on Fox News and the 2000 presidential election. Open for comment; 0 Comments.

Three Critical Mistakes Digital Businesses Make With Content

by Michael Blanding

Do companies really understand the nature of today's digital transformation? Bharat Anand's book The Content Trap offers a new view of digital strategy that shifts the focus from "produce the best content" to "create the best connections." Open for comment; 0 Comments.

Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy

by Vincent Pons

Elections in established democracies regularly attract less than half of the voting-age population. This low electoral participation raises concerns for the overall legitimacy and stability of the democratic regimes. This study of a mid-sized city in northern Italy during the 2014 municipal elections finds that while volunteers’ visits increased participation by a significant 1.8 percentage points, surprisingly the candidates’ own visits affected neither the average voter nor any subgroup of the population, whether defined by age, gender, place of birth, or turnout history.

Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

by Vincent Pons

A countrywide field experiment conducted during François Hollande's door-to-door campaign for the 2012 French presidential election finds that one-on-one discussions with campaigners have strong potential to shift people's decisions even when the principal's control on campaign agents is limited. The implications reach beyond political campaigns to persuasive communication directed at consumers, donors, or investors.

The Power of Conversational Leadership

by Carmen Nobel

Communication is always a challenge, especially in multinational corporations. Boris Groysberg and Michael Slind discuss why it makes sense to adopt the principles of face-to-face conversation in organizational communication. Closed for comment; 0 Comments.

It’s Not Nagging: Why Persistent, Redundant Communication Works

by Kim Girard

Managers who inundate their teams with the same messages, over and over, via multiple media, need not feel bad about their persistence. In fact, this redundant communication works to get projects completed quickly, according to new research by Harvard Business School professor Tsedal B. Neeley and Northwestern University's Paul M. Leonardi and Elizabeth M. Gerber. Closed for comment; 0 Comments.

Seven Strategy Questions: A Simple Approach for Better Execution

by Robert Simons

Successful business strategy lies not in having all the right answers, but rather in asking the right questions, says Harvard Business School professor Robert Simons. In an excerpt from his book Seven Strategy Questions, Simons explains how managers can make smarter choices. Closed for comment; 0 Comments.

Operational Failures and Problem Solving: An Empirical Study of Incident Reporting

by Julia Adler-Milstein, Sara J. Singer & Michael W. Toffel

Operational failures occur within organizations across all industries, with consequences ranging from minor inconveniences to major catastrophes. How can managers encourage frontline workers to solve problems in response to operational failures? In the health-care industry, the setting for this study, operational failures occur often, and some are reported to voluntary incident reporting systems that are meant to help organizations learn from experience. Using data on nearly 7,500 reported incidents from a single hospital, the researchers found that problem-solving in response to operational failures is influenced by both the risk posed by the incident and the extent to which management demonstrates a commitment to problem-solving. Findings can be used by organizations to increase the contribution of incident reporting systems to operational performance improvement. Key concepts include: Operational failures that trigger more financial and liability risks are associated with more frontline worker problem-solving. By communicating the importance of problem-solving and engaging in problem-solving themselves, line managers can stimulate increased problem-solving among frontline workers. Even without managers' regular engagement in problem-solving, communication about its importance can promote more problem-solving among frontline workers. By explaining some of the variation in responsiveness to operational failures, this study empowers managers to adjust their approach to stimulate more problem-solving among frontline workers. Closed for comment; 0 Comments.

Sharpening Your Skills: Leading Change

by Staff

Nothing like a global recession to test your change-management skills. We dig deep into the Working Knowledge vault to learn about building a business in a down economy, motivating the troops, and other current topics. Closed for comment; 0 Comments.

Six Steps for Making Your Threat Credible

by Deepak Malhotra

It damages your reputation, your company, and the deal if you make empty threats in negotiation. In this article from Negotiation, HBS professor Deepak Malhotra explains six steps for powerful follow-through. Closed for comment; 0 Comments.