Competitive Strategy
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- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
For multichannel retailers, pricing strategy can be difficult to execute and confusing to shoppers. Research by Elie Ofek and colleagues offers alternative approaches to getting the price right. Open for comment; Comment(s) posted.
- 05 Apr 2018
- Cold Call Podcast
How a Coal Polluter Became a Renewable Energy Leader
Enel, Italy’s state-owned power company, was one of Europe’s largest coal users and polluters. Now it is recognized as a leader in renewable energy services. Mark Kramer discusses how CEO Francesco Starace drove the huge strategy shift. Open for comment; Comment(s) posted.
- 21 Feb 2018
- Research & Ideas
When a Competitor Abandons the Market, Should You Advance or Retreat?
Companies pay close attention when a competitor drops out of the market, according to new research by Joshua Lev Krieger. Too often, though, they come to the wrong conclusion. Open for comment; Comment(s) posted.
- 06 Dec 2017
- Working Paper Summaries
Trials and Terminations: Learning from Competitors' R&D Failures
When companies terminate R&D projects, it has ripple effects on the project selection decisions of rival firms and the broader competitive environment. Examining firm responses to others’ failures, this paper introduces a new model of R&D investment decisions, and empirically investigates when knowledge generated by rivals directly enters specific project investment decisions.
- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
Ryan Raffaelli set out to discover how independent bookstores managed to survive and even thrive in spite of competition from Amazon and other online retailers. His initial findings reveal how much consumers still value community and personal contact. Open for comment; Comment(s) posted.
- 05 Sep 2017
- Working Paper Summaries
Structural Transformation: A Competitiveness-based View
A critical challenge for many economies is how to accelerate structural change when market forces alone seem insufficient. This paper explores the relationship between two approaches. The Structural Transformation framework argues for identifying and supporting target sectors in line with ‘latent’ competitive advantages. The competitiveness framework emphasizes the need to systematically strengthen competitive advantages, with new sectors the outcome rather than the driver of competitiveness upgrading.
- 23 Mar 2017
- Cold Call Podcast
Cost-cutting Leads to Turbulence in the Airline Industry
When a business known for delivering an exemplary customer experience faces cutbacks, what services get chopped? Assistant Professor Susanna Gallani discusses a recent case study about an airline that looks not just to survive a downturn but emerge stronger. Open for comment; Comment(s) posted.
- 06 Dec 2016
- Working Paper Summaries
Assortment Rotation and the Value of Concealment
Assortment rotation is the retailing practice of changing the assortment of products offered to customers throughout a selling season. It is used by both brick-and-mortar and online retailers as a strategy for gaining competitive advantage. This paper studies assortment rotation in product categories such as apparel, accessories, and toys, where consumers typically make multiple purchases during a season. The authors identify and explain a new reason for retailers to frequently rotate their assortment: Consumers may purchase more products throughout the selling season if a retailer conceals a portion of its full product catalog from consumers by rotating its assortment. Aside from its scholarly contributions, the paper provides practical insights to retailers to guide their assortment rotation strategy decisions.
- 23 Nov 2016
- Cold Call Podcast
Digital Change: Lessons from the Newspaper Industry
In a podcast, Professor Bharat Anand discusses Norwegian media giant Schibsted’s resounding success in the newspaper business through modernization of classified ads, bringing users together, and adopting a digital-first approach. Open for comment; Comment(s) posted.
- 21 Sep 2016
- Working Paper Summaries
Android and Competition Law: Exploring and Assessing Google's Practices in Mobile
Benjamin Edelman and Damien Geradin argue that Google’s restrictions on device manufacturers wishing to develop commercially-viable Android devices harm competition to the detriment of consumers, as well as harming device manufacturers and developers of competing apps and services. Proposed remedies include allowing device manufacturers to install Google apps in whatever configurations they find convenient and in whatever way they believe the market will value.
- 19 Jul 2016
- Working Paper Summaries
Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition
This paper explore how firms’ choices about capability investments shape competitive outcomes. In essence, while general-purpose management capabilities rooted in such activities as quality management systems and corporate governance may contribute to performance differences across firms, firms also need to develop market-specific capabilities to compete. It is also crucial to manage two types of uncertainty: supply side uncertainty to create new capabilities and demand side uncertainty about the value of those capabilities.
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
Thales Teixeira studies three of the most successful “platform” startups to understand the chicken-and-egg challenge of how companies can attract their first customers. Open for comment; Comment(s) posted.
- 07 Apr 2016
- Working Paper Summaries
Strategic Channel Selection with Online Platforms: An Empirical Analysis of the Daily Deal Industry
Platform businesses grow by connecting groups of customers. This study sheds light on the relative bargaining power of platforms and merchants, demonstrating that price bargaining power is an important factor to consider in platform competition. When the platform is too big and powerful, its strong bargaining power may push away some business partners and hence slow down growth.
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
Bigbelly wants to transform its solar-powered trash cans into digital hubs offering Wi-Fi access, advertising, and data-collecting sensors. (Oh, and garbage receptacles, too.) A new case study by Mitchell Weiss explores the challenges of a bold strategy pivot. Open for comment; Comment(s) posted.
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
Historian Laura Phillips Sawyer unearths the story of little-known drug store owner Edna Gleason who, in a man’s world, helped fire a progressive movement to protect small-business owners from price-slashing chains. Open for comment; Comment(s) posted.
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
Online retail platforms like Amazon are great for the third-party businesses that use them—until the platform’s owner decides to start competing with them. Feng Zhu looks at the factors that turn hosts into predators. Open for comment; Comment(s) posted.
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
How do you build a brand amid the uncertainties and opportunities of a developing market? Harvard Business School Professor Sunil Gupta shares lessons learned from Ranjan Kapur, an iconic figure in the Indian advertising industry. Open for comment; Comment(s) posted.
- 22 Oct 2015
- Working Paper Summaries
A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition
Gary Pisano examines how companies compete on "know how" by analyzing how they invest in different capabilities.
- 04 Sep 2013
- What Do You Think?
How Relevant is Long-Range Strategic Planning?
Summing Up: Jim Heskett's readers argue that long-range planning, while necessary for organizational success, must be adaptable to the competitive environment. What do YOU think? Open for comment; 32 Comment(s) posted.
Should Intellectual Property be Protected in International Trade?
SUMMING UP To do business in China, American firms often lose some of their intellectual property. James Heskett's readers think that price is too high. Open for comment; Comment(s) posted.