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08 Mar 2019
Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

by James K. Sebenius

After a lengthy courting process, Amazon thought its plan for a New York HQ campus was in the bag. But the company failed a primary goal of negotiations, says James Sebenius. Open for comment; Comment(s) posted.

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Super Bowl Ads Sell Products, but Do They Sell Brands?

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Seven Negotiation Lessons from Amazon's HQ Disaster in Queens