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New research on decision making from Harvard Business School faculty on issues including policymaking, approaches to common work problems, and predicting behavior.
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How Politics Drives Business Decisions in a Polarized Nation

by Jay Fitzgerald

As the US heads toward a presidential election, political polarization is influencing personal relationships, living choices, and even corporate decision-making. Research by Elisabeth Kempf reveals how partisan divides are shaping businesses, with significant implications for investment returns, credit ratings, and economic growth.

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Re: Hise O. Gibson

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated. In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success? Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, "Uncle Nearest: Creating a Legacy."

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

by Avery Forman

As #MeToo cast a spotlight on harassment in the workplace, former McDonald's CEO Stephen Easterbrook went from savior to pariah. Drawing from a series of case studies, Lynn Paine outlines eight lessons all corporate boards can take away from the scandal to improve culture and prevent abuse of power.

Election 2024: What's at Stake for Business and the Workplace?

by Rachel Layne

Immigration, climate change, health care, and personal freedoms are just a few of the issues that US presidential candidates—and voters—will spar over. Harvard Business School faculty members discuss the potential implications of these issues on businesses, and provide advice for maintaining civility at work.

Do Social Movements Sway Voters? Not Really, Except for One

by Sean Silverthorne

People often take to the streets to express their outrage, but research by Vincent Pons finds that only one recent social movement has shifted public opinion: Black Lives Matter. In an election year marked by widespread protests, Pons explores why marches and rallies often fail to achieve long-term results.

Transforming the Workplace for People with Disabilities

Re: Lakshmi Ramarajan

In 2019, Nadine Vogel, founder and CEO of Springboard Consulting, needed to decide the best path forward to grow her small consulting firm. Springboard works with Fortune 500 companies on issues related to disability and the workforce. Should Vogel expand the topics she works on with her current clients, or should she explore the possibility of moving into a new market of smaller businesses? Vogel joins Harvard Business School professor Lakshmi Ramarajan and Harvard Kennedy School professor Hannah Riley Bowles to discuss her experience starting and scaling her firm, while also being a caregiver to two children with disabilities, in the case, “Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities.”

How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand

Re: Tiona W. Zuzul

In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading producers of natural wine. But when weather-related conditions damaged that year’s grapes, founder Frank Cornelissen had to decide between staying true to the tenets of natural wine making or breaking with his public beliefs to save that year’s grapes by adding sulfites. Harvard Business School assistant professor Tiona Zuzul discusses the importance of staying true to your company’s principles while remaining flexible enough to welcome progress in the case, Frank Cornelissen: The Great Sulfite Debate.

How One Insurtech Firm Formulated a Strategy for Climate Change

Re: Lauren H. Cohen

The Insurtech firm Hippo was facing two big challenges related to climate change: major loss ratios and rate hikes. The company used technologically empowered services to create its competitive edge, along with providing smart home packages, targeting risk-friendly customers, and using data-driven pricing. But now CEO and president Rick McCathron needed to determine how the firm’s underwriting model could account for the effects of high-intensity weather events. Harvard Business School professor Lauren Cohen discusses how Hippo could adjust its strategy to survive a new era of unprecedented weather catastrophes in his case, “Hippo: Weathering the Storm of the Home Insurance Crisis.”

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

by Ben Rand

Doctors and patients turned to virtual communication when the pandemic made in-person appointments risky. But research by Ariel Stern and Mitchell Tang finds that providers' responses can vary depending on a patient's race. Could technology bring more equity to portals?

Picture This: Why Online Image Searches Drive Purchases

by Rachel Layne

Smaller sellers' products often get lost on large online marketplaces. However, harnessing images in search can help consumers find these products faster, increasing sales and customer satisfaction, finds research by Chiara Farronato and colleagues.

Struggling With a Big Management Decision? Start by Asking What Really Matters

by Dina Gerdeman

Leaders must face hard choices, from cutting a budget to adopting a strategy to grow. To make the right call, they should start by following their own “true moral compass,” says Joseph Badaracco.

Want to Make Diversity Stick? Break the Cycle of Sameness

by Michael Blanding

Whether on judicial benches or in corporate boardrooms, white men are more likely to step into roles that other white men vacate, says research by Edward Chang. But when people from historically marginalized groups land those positions, workforce diversification tends to last. Chang offers three pieces of advice for leaders striving for diversity.

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

by Kara Baskin

A study of 70,000 decisions by Thomas Graeber and Benjamin Enke finds that self-assurance doesn't necessarily reflect skill. Shrewd decision-making often comes down to how well a person understands the limits of their knowledge. How can managers identify and elevate their best decision-makers?

When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

by Scott Van Voorhis

Is an eyeglass-wearer more likely to be a strong web developer? Employers that use online talent platforms tend to consider profile photos in final hiring decisions, says research by Isamar Troncoso. What's the role of recruiting platforms in preventing bias?

Scaling Two Businesses Against the Odds: Wendy Estrella’s Founder’s Journey

Re: Jeffrey J. Bussgang

Entrepreneur Wendy Estrella is attempting to simultaneously scale her law practice, as well as her property management and development company. What strategy will benefit both businesses, and is there a downside to scaling them together, rather than focusing on each one separately? Harvard Business School senior lecturer Jeffrey Bussgang and Estrella discuss her unique founder’s journey – from immigrating to the U.S. to building both of her businesses in Lawrence, Massachusetts despite the specific challenges she faced as a minority entrepreneur. The related case is “Wendy Estrella: Scaling Multiple Businesses.”

In Empowering Black Voters, Did a Landmark Law Stir White Angst?

by Rachel Layne

The Voting Rights Act dramatically increased Black participation in US elections—until worried white Americans mobilized in response. Research by Marco Tabellini illustrates the power of a political backlash.

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

by Ben Rand

Financial planners must find new ways to market to tech-savvy millennials and gen Z investors or risk irrelevancy. Research by Marco Di Maggio probes the generational challenges that advisory firms face as baby boomers retire. What will it take to compete in a fintech and crypto world?

Ryan Serhant: How to Manage Your Time for Happiness

Re: Ashley V. Whillans

Real estate entrepreneur, television star, husband, and father Ryan Serhant is incredibly busy and successful. He starts his days at 4:00 am and often doesn’t end them until 11:00 pm. But, it wasn’t always like that. In 2020, just a few months after the US began to shut down in order to prevent the spread of the Covid-19 virus, Serhant had time to reflect on his career as a real estate broker in New York City, wondering if the period of selling real estate at record highs was over. He considered whether he should stay at his current real estate brokerage or launch his own brokerage during a pandemic? Each option had very different implications for his time and flexibility. Professor Ashley Whillans and her co-author Hawken Lord (MBA 2023) discuss Serhant’s time management techniques and consider the lessons we can all learn about making time our most valuable commodity in the case, “Ryan Serhant: Time Management for Repeatable Success.”

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

by Scott Van Voorhis

That killer fever chart in your slide deck might not be as impressive as you think. In fact, your audience might soon forget that critical data point. If you want them to remember your message, research by Thomas Graeber suggests that nothing sticks to the mind like a good story.

Face Value: Do Certain Physical Features Help People Get Ahead?

by Kara Baskin

Society seems to reward people with particular facial features. Research by Shunyuan Zhang and colleagues uses machine learning to analyze traits that people associate with charisma. The findings highlight opportunities to enhance one's image—and challenge bias.