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    Cold Call
    A podcast featuring faculty discussing cases they've written and the lessons they impart.
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    • 14 Feb 2019
    • Cold Call Podcast

    The Delicious History of Hershey Chocolate

    Have you ever wondered how Hershey chocolate came to be so popular? Professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School.  Open for comment; 0 Comment(s) posted.

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    EntertainmentRemove Entertainment →

    New research on entertainment from Harvard Business School faculty on issues including management of entertainment companies, talent management, and entertainment strategy.
    Page 1 of 9 Results
    • 04 Jun 2018
    • Research & Ideas

    Think of it as Professors in Cars Having Coffee

    by Sean Silverthorne

    Has the art of civil debate returned? In the new Harvard Business School podcast series After Hours, professors Youngme Moon, Felix Oberholzer-Gee, and Mihir Desai discuss issues ranging from gun control to voice-activated digital assistants. Open for comment; Comment(s) posted.

    • 26 Feb 2018
    • Research & Ideas

    The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

    by Dina Gerdeman

    Hotels enjoy their highest profits when rooms are most in demand, like during holidays and big events. Unfortunately for them, Airbnb is taking away some of that pricing power, according to new research by Chiara Farronato and Andrey Fradkin. Open for comment; Comment(s) posted.

    • 12 Oct 2017
    • Cold Call Podcast

    Telemundo: The Fastest Growing TV Network in the United States

    Re: Henry W. McGee

    Telemundo is the fastest-growing television network in the United States, but Chairman Cesar Conde must attract millennials to the fold. In this podcast, Henry McGee discusses Telemundo's David and Goliath rise. Open for comment; Comment(s) posted.

    • 18 May 2017
    • Cold Call Podcast

    Reversing the Losing Streak on Sesame Street

    Re: Rosabeth M. Kanter, Ryan L. Raffaelli

    When CEO Jeffrey Dunn took over Sesame Street in 2014 with a new mission to “Make kids smarter, stronger, and kinder,” skepticism ran high as Big Bird's hair. In this podcast, Rosabeth Moss Kanter, who wrote the case with Ryan Raffaelli, talks about reversing a losing streak, answering foundational questions like, “Who are we if we make this deal?” Open for comment; Comment(s) posted.

    • 19 Jan 2017
    • Cold Call Podcast

    Can Wynton Marsalis and Lincoln Center Save Jazz Music?

    Re: Rohit Deshpande

    With its listenership in steep decline, jazz legend Wynton Marsalis is looking to rebrand the genre and engineer its comeback. Rohit Deshpande discusses his recent case study on the effort. Open for comment; Comment(s) posted.

    • 06 Oct 2016
    • Cold Call Podcast

    The Munich Oktoberfest: From Local Tradition to Global Capitalism

    Re: Juan Alcacer

    Professor Juan Alcacer discusses how the Oktoberfest brand has been transplanted around the globe, whether copycat festivals help or hurt its reputation, and to what extent its original hosts could or should be profit-motivated. Open for comment; Comment(s) posted.

    • 08 Sep 2016
    • Cold Call Podcast

    How Netflix Built its House of Cards (and Changed TV Forever)

    Re: Anita Elberse

    The TV drama "House of Cards" not only made Netflix a major entertainment player, but it changed the viewing habits of millions of watchers. In this Cold Call Podcast, Anita Elberse discusses her case study on the impact of this pioneering series and the small production company behind it. Open for comment; Comment(s) posted.

    • 29 Jan 2013
    • Research & Ideas

    Creating the Perfect Super Bowl Ad

    by Kim Girard

    Professor Thales S. Teixeira says TV viewers lose purchasing interest when ads get too caught up in entertainment. His advice for the perfect pitch: tie together a good story and a compelling brand. Closed for comment; 3 Comment(s) posted.

    • 01 Oct 2012
    • Research & Ideas

    Better by the Bundle?

    by Dina Gerdeman

    Video game companies do it, fast-food restaurants, too. Why don't more companies bundle products and services together in one package at a bargain price? Research by Assistant Professor Vineet Kumar. Closed for comment; 3 Comment(s) posted.

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