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New research from Harvard Business School faculty on issues including entrepreneurship, new business ventures, and startup financing.
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8 Trends to Watch in 2023

by Avery Forman

Quiet quitting. Inflation. The economy. This year could bring challenges for executives and entrepreneurs, but there might also be opportunities for focused leaders to gain advantage, say Harvard Business School faculty members.

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

by Julia Austin

So many people shift from one job to the next, with little time to consider how the experience changed them and what they want out of future ventures. Julia Austin recommends that entrepreneurs look within and reflect on these questions before they jump into a new opportunity.

Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?

Re: Christina M. Wallace

Wordle went from a personal game, created by a developer for his girlfriend, to a global phenomenon with two million users in just a few months. Then The New York Times made an unexpected bid to acquire it. But will Wordle outlast other pandemic pastimes? Harvard Business School senior lecturer Christina Wallace discusses the journey of software engineer and accidental entrepreneur Josh Wardle in the case, “Wordle.”

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

by Kara Baskin

Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers.

Cofounder Courtship: How to Find the Right Mate—for Your Startup

by Julia Austin

Like any other long-term partnership, choosing the right cofounder is a complicated decision with big implications for a venture. Julia Austin offers practical advice for entrepreneurs who are searching for "the one."

Reinventing an Iconic Independent Bookstore

Re: Ryan L. Raffaelli

In 2020, Kwame Spearman (MBA 2011) made the career-shifting decision to leave a New York City-based consulting job to return to his hometown of Denver, Colorado, and take over an iconic independent bookstore, The Tattered Cover. Spearman saw an opportunity to reinvent the local business to build a sense of community after the pandemic. But he also had to find a way to meet the big challenges facing independent booksellers amid technological change and shifting business models. Professor Ryan Raffaelli and Spearman discuss Spearman’s vision for reinventing The Tattered Cover, as well as larger insights around how local businesses can successfully compete with online and big box retailers in the case, “Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail.”

Now Is the Time for Entrepreneurs to Play Offense

by Jeffrey Bussgang

With the specter of recession looming, many worried founders and executives are aggressively shoring up cash. But shrewd entrepreneurs are using these six tactics instead to gain advantage, says Jeffrey Bussgang.

Can Bombas Reach New Customers while Maintaining Its Social Mission?

Re: Elizabeth A. Keenan

Bombas was started in 2013 with a dual mission: to deliver quality socks and donate much-needed footwear to people living in shelters. By 2021, it had become one of America’s most visible buy-one-give-one companies, with over $250 million in annual revenue and 50 million pairs of socks donated. Later, as Bombas expanded into underwear, t-shirts, and slippers, the company struggled to determine what pace of growth would best allow it to reach new customers while maintaining its social mission. Harvard Business School assistant professor Elizabeth Keenan discusses the case, "Bee-ing Better at Bombas."

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

by Pamela Reynolds

A Brooklyn-based ice cream shop was getting buzz, and Disney was pitching a brand partnership. So how did the business wind up filing for bankruptcy? A case study by Thomas Eisenmann and Lindsay N. Hyde examines the rise and fall—and recent rebound—of Ample Hills Creamery.

Being Your Own Boss Can Pay Off, but Not Always with Big Pay

by Jay Fitzgerald

Working for yourself might bring freedom and autonomy, but it increasingly comes with a major risk: low pay. Research by William Kerr explores the shifting sands of self-employment.

Can a Social Entrepreneur End Homelessness in the US?

Re: Brian L. Trelstad

Community Solutions is a nonprofit founded in 2011 by Rosanne Haggerty, with the ambitious goal of ending chronic homelessness in America. Its “Built for Zero” methodology takes a public health approach, helping communities across the US use better data collection and outreach to improve government processes and piecemeal solutions. In 2021, Community Solutions was awarded a $100 million grant from the MacArthur Foundation, and Haggerty and her team had to decide how to prioritize projects and spending to maximize the grant’s impact. Should they continue to focus on unhoused veterans or expand their work to include families and youth in need of housing? Senior Lecturer Brian Trelstad discusses Haggerty’s approach in his case, "Community Solutions."

How to Scale a Startup Marketplace for Used Furniture

Re: Ayelet Israeli

AptDeco, a peer-to-peer marketplace for used furniture in the New York City area, was growing rapidly in the massive $120 billion furniture market, despite its complexity and high costs. Co-founders Reham Fagiri and Kalam Dennis were considering different options to scale the business, including converting sellers into buyers and vice versa, finding superusers to fuel the supply for their platform, expanding to new markets, and rebranding with a sustainability focus. Professor Ayelet Israeli and AptDeco co-founder Kalam Dennis discuss the best way to scale the business in the case, “AptDeco: Circular Economy Furniture Marketplace.” Open for comment; 0 Comments.

How Footwear Startup Allbirds is Decarbonizing Fashion

Re: Michael W. Toffel

In 2021, the footwear startup Allbirds was extending its product range into apparel and expanding beyond its online store to open more retail stores around the world. It was also freely sharing its know-how and material innovations with its competitors to try to scale its efforts to decarbonize fashion, by substituting natural materials for conventional petroleum-based materials and leather. But the company also had to find ways to remain differentiated, based on design and comfort. Professor Mike Toffel and Allbirds co-founder and CEO Joey Zwillinger discuss the growing environmental impact of the fashion industry and how the company managed the tension between advancing its environmental mission and staying ahead of competitors in the case, Allbirds: Decarbonizing Fashion. Open for comment; 0 Comments.

Can Entrepreneurs and Governments Team Up to Solve Big Problems?

Re: Mitchell B. Weiss

In 2017, Shield AI’s quadcopter, with no pilot and no flight plan, could clear a building and outpace human warfighters by almost five minutes. It was evidence that autonomous robots could help protect civilian and service member lives. But was it also evidence that Shield AI—a startup barely two years past founding—could ask their newest potential customer, the US government, for a large contract for a system of coordinated, exploring robots? Or would it scare them away? Harvard Business School professor Mitch Weiss and Brandon Tseng, Shield AI’s CGO and co-founder, discuss these and other challenges entrepreneurs face when working with the public sector, and how investing in new ideas can enable entrepreneurs and governments to join forces and solve big problems in the case, “Shield AI.” Open for comment; 0 Comments.

How to Get Companies to Make Investments That Benefit Everyone

by Lane Lambert

Want more organizations to give back to their communities? Frank Nagle says the success of open source software offers an innovative—and unexpected—roadmap for social good. Open for comment; 0 Comments.

The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?

by Christina Pazzanese, Harvard Gazette

Eugene Soltes explains why the fraud case against the Theranos cofounder isn't as simple as it seems, and why a conviction probably wouldn't deter unethical behavior from others. Open for comment; 0 Comments.

Why Did Pet Concierge Startup Baroo Fail?

Re: Thomas R. Eisenmann

In August 2017, Baroo Pet Care founder and CEO Lindsay Hyde wanted to continue expanding her pet services startup to new cities. In addition to raising venture capital, she needed to consider her growth strategy. Should she continue focusing on the needs of her early adopters or start tailoring Baroo’s services to more mainstream customers? And how fast is too fast to grow? Hyde (MBA 2014) joins Professor Tom Eisenmann to discuss how an early false positive signal from investors set an unsustainable course for her startup in the case, "Baroo: Pet Concierge," with additional lessons from Eisenmann’s 2021 book, Why Startups Fail: A New Roadmap for Entrepreneurial Success. Open for comment; 0 Comments.

For Entrepreneurs, the Benefits of Slowing Down

by Jeffrey Bussgang

After several heady months for startups, Jeffrey Bussgang offers radical advice for founders this summer: just chill. Open for comment; 0 Comments.

One More Way the Startup World Hampers Women Entrepreneurs

by Michael Blanding

Early feedback is essential to launching new products, but women entrepreneurs are more likely to receive input from men. Research by Rembrand Koning, Ramana Nanda, and Ruiqing Cao. Open for comment; 0 Comments.

How Four Women Made Miami More Equitable for Startups

by Carolyn DiPaolo

A case study by Rosabeth Moss Kanter examines what it takes to break gender barriers and build thriving businesses in an emerging startup hub. Open for comment; 0 Comments.