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New research from Harvard Business School faculty on issues including entrepreneurship, new business ventures, and startup financing.
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Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Re: Hise O. Gibson

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated. In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success? Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, "Uncle Nearest: Creating a Legacy."

What Happens When Business Owners Turn to ChatBots for Advice

by Ben Rand

Can generative AI help entrepreneurs solve their business problems? Yes, but mostly when companies are already thriving, suggests research by Rembrand Koning that reveals the potential for AI-powered mentors to reach owners around the world.

How the US Government Is Innovating in Its Efforts to Fund Semiconductor Manufacturing

Re: Mitchell B. Weiss

In February 2023, US Commerce Secretary Gina Raimondo was deciding whether or not to sign off on a Notice of Funding Opportunity (NOFO) for $39 billion in direct semiconductor manufacturing incentives. But this NOFO had several unconventional provisions: a pre-application (pre-app) to the actual application, upside sharing provisions to align incentives, and funding milestones so that only awardees making progress would receive additional funds. The funding had been made available through the US Department of Commerce by the CHIPS (Creating Helpful Incentives to Produce Semiconductors) and Science Act passed a few months earlier. Raimondo’s team had proposed additional measures that would help the US regain technological leadership while protecting taxpayer funds. Should Raimondo move forward with the “innovative” NOFO, despite the risks? Harvard Business School professor Mitch Weiss explores the issue of risk-taking and innovation in government in his case, “The CHIPs Program Office.”

Angel City Football Club: A New Business Model for Women’s Sports

Re: Jeffrey F. Rayport

Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a sports franchise by applying lessons from the tech and entertainment industries. Unlike typical sports franchises that built their teams and track records over many years before extending their brand beyond a local base, ACFC had inverted the model, generating both global and local interest in the club during its first three years. The club’s early success was reflected in its market valuation of $250 million as of its sale in July 2024 — the highest in the National Women’s Soccer League. Equally important, ACFC had started to bend the curve toward greater pay equity in women’s sports — the club’s ultimate goal. But the founders knew there was much more to do to capitalize on the club’s momentum. As they developed ACFC’s first three-year strategic plan in 2024, they weighed the most effective ways to build value for the franchise. Was it better to allocate the incremental budget to investments in digital brand building or to investments in the on-field product? Senior Lecturer Jeffrey Rayport is joined by case co-author Nicole Keller and club co-founder Kara Nortman to discuss the case, “Angel City Football Club: Scoring a New Model.”

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

by Lane Lambert

Josh Domingues put purpose before profit when he created the Flashfood app to sell less-than-perfect groceries at discounted prices. A case study by Reza Satchu explores Domingues' successes and failures, and what other social entrepreneurs can learn.

Why Great Ideas Get Stuck in Universities

by Ben Rand

Academic institutions incubate novel ideas and are important innovation partners for companies, but getting products out of universities and onto the market can be challenging. A study by Maria Roche and Justine Boudou illustrates how researchers might be getting in their own way.

Transforming the Workplace for People with Disabilities

Re: Lakshmi Ramarajan

In 2019, Nadine Vogel, founder and CEO of Springboard Consulting, needed to decide the best path forward to grow her small consulting firm. Springboard works with Fortune 500 companies on issues related to disability and the workforce. Should Vogel expand the topics she works on with her current clients, or should she explore the possibility of moving into a new market of smaller businesses? Vogel joins Harvard Business School professor Lakshmi Ramarajan and Harvard Kennedy School professor Hannah Riley Bowles to discuss her experience starting and scaling her firm, while also being a caregiver to two children with disabilities, in the case, “Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities.”

Non-Fungible Tokens (NFTs) and Brand Building

Re: Scott Duke Kominers

Non-fungible tokens (NFTs), which allow individuals to own their digital assets and move them from place to place, are changing the interaction between consumers and digital goods, brands, and platforms. Professor Scott Duke Kominers and tech entrepreneur Steve Kaczynski discuss the case, “Bored Ape Yacht Club: Navigating the NFT World,” and the related book they co-authored, The Everything Token: How NFTs and Web3 Will Transform The Way We Buy, Sell, And Create. They focus on the rise and popularity of the Bored Ape Yacht Club NFTs and the new model of brand building created by owning those tokens.

Five Essential Elements to Build the Capital You Need to Lead

by Dina Gerdeman

The path to leadership can seem unclear in competitive organizations. In the book The Treasure You Seek, Archie L. Jones offers a roadmap to help aspiring leaders discover their strengths, communicate effectively, and build meaningful connections.

Sustaining a Legacy of Giving in Turkey

Re: Christina R. Wing

Özyeğin Social Investments was founded by Hüsnü Özyeğin, one of Turkey's most successful entrepreneurs, with a focus on education, health, gender equality, rural development, and disaster relief in Turkey. The company and the Özyeğin family have spent decades serving and improving communities in need. Their efforts led to the creation of one of Turkey’s top universities, the establishment of schools and rehabilitation centers, post 2023 earthquake humanitarian shelter and facilities, nationwide campaigns, and an internationally recognized educational training initiative for young children, among other achievements. Harvard Business School senior lecturer Christina Wing and Murat Özyeğin discuss how the company is a model for making a significant impact across multiple sectors of society through giving and how that legacy can be sustained in the future, in the case, “Özyeğin Social Investments: A Legacy of Giving."

Open Source Software: The $9 Trillion Resource Companies Take for Granted

by Rachel Layne

Many companies build their businesses on open source software, code that would cost firms $8.8 trillion to create from scratch if it weren't freely available. Research by Frank Nagle and colleagues puts a value on an economic necessity that will require investment to meet demand.

How to Bring Good Ideas to Life: The Paul English Story

Re: Frances X. Frei

Paul English is one of the most imaginative and successful innovators of his generation. He cofounded several companies, including Kayak, before starting Boston Venture Studio, where he is currently a partner. This multimedia case, “Bringing Ideas to Life: The Story of Paul English,” explores his process of creative idea generation, examining how he was able to bring so many ideas to market. In this episode, Harvard Business School professor Frances Frei and English discuss how to tell the difference between a good idea and a bad one, the importance of iteration, and taking a systematic (but fast) approach to developing new ideas. They also explore how his process dovetails with Frei’s “move fast and fix things,” strategy from her recent book.

What Founders Get Wrong about Sales and Marketing

Re: Mark N. Roberge

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Senior Lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”

Scaling Two Businesses Against the Odds: Wendy Estrella’s Founder’s Journey

Re: Jeffrey J. Bussgang

Entrepreneur Wendy Estrella is attempting to simultaneously scale her law practice, as well as her property management and development company. What strategy will benefit both businesses, and is there a downside to scaling them together, rather than focusing on each one separately? Harvard Business School senior lecturer Jeffrey Bussgang and Estrella discuss her unique founder’s journey – from immigrating to the U.S. to building both of her businesses in Lawrence, Massachusetts despite the specific challenges she faced as a minority entrepreneur. The related case is “Wendy Estrella: Scaling Multiple Businesses.”

Can Business Transform Primary Health Care Across Africa?

Re: Regina E. Herzlinger

mPharma, headquartered in Ghana, is trying to create the largest pan-African health care company. Their mission is to provide primary care and a reliable and fairly priced supply of drugs in the nine African countries where they operate. Co-founder and CEO Gregory Rockson needs to decide which component of strategy to prioritize in the next three years. His options include launching a telemedicine program, expanding his pharmacies across the continent, and creating a new payment program to cover the cost of common medications. Rockson cares deeply about health equity, but his venture capital-financed company also must be profitable. Which option should he focus on expanding? Harvard Business School Professor Regina Herzlinger and case protagonist Gregory Rockson discuss the important role business plays in improving health care in the case, “mPharma: Scaling Access to Affordable Primary Care in Africa.”

How Unilever Is Preparing for the Future of Work

Re: William R. Kerr

Launched in 2016, Unilever’s Future of Work initiative aimed to accelerate the speed of change throughout the organization and prepare its workforce for a digitalized and highly automated era. But despite its success over the last three years, the program still faces significant challenges in its implementation. How should Unilever, one of the world's largest consumer goods companies, best prepare and upscale its workforce for the future? How should Unilever adapt and accelerate the speed of change throughout the organization? Is it even possible to lead a systematic, agile workforce transformation across several geographies while accounting for local context? Harvard Business School professor and faculty co-chair of the Managing the Future of Work Project William Kerr and Patrick Hull, Unilever’s vice president of global learning and future of work, discuss how rapid advances in artificial intelligence, machine learning, and automation are changing the nature of work in the case, “Unilever's Response to the Future of Work.”

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

by Avery Forman

Silicon Valley Bank's failure in the face of rising interest rates shook founders and funders across the country. Julia Austin, Jeffrey Bussgang, and Rembrand Koning share key insights for rattled entrepreneurs trying to make sense of the financing landscape.

Can AI and Machine Learning Help Park Rangers Prevent Poaching?

Re: Brian L. Trelstad

Globally there are too few park rangers to prevent the illegal trade of wildlife across borders, or poaching. In response, Spatial Monitoring and Reporting Tool (SMART) was created by a coalition of conservation organizations to take historical data and create geospatial mapping tools that enable more efficient deployment of rangers. SMART had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching. Then a new predictive analytic tool, the Protection Assistant for Wildlife Security (PAWS), was created to use artificial intelligence (AI) and machine learning (ML) to try to predict where poachers would be likely to strike. Jonathan Palmer, Executive Director of Conservation Technology for the Wildlife Conservation Society, already had a good data analytics tool to help park rangers manage their patrols. Would adding an AI- and ML-based tool improve outcomes or introduce new problems? Harvard Business School senior lecturer Brian Trelstad discusses the importance of focusing on the use case when determining the value of adding a complex technology solution in his case, “SMART: AI and Machine Learning for Wildlife Conservation.”

8 Trends to Watch in 2023

by Avery Forman

Quiet quitting. Inflation. The economy. This year could bring challenges for executives and entrepreneurs, but there might also be opportunities for focused leaders to gain advantage, say Harvard Business School faculty members.

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

by Julia Austin

So many people shift from one job to the next, with little time to consider how the experience changed them and what they want out of future ventures. Julia Austin recommends that entrepreneurs look within and reflect on these questions before they jump into a new opportunity.