Entrepreneurship
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New research from Harvard Business School faculty on issues including entrepreneurship, new business ventures, and startup financing.
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Page 14 of 262
Results

Determinants of Early-Stage Startup Performance: Survey Results
by Thomas R. Eisenmann
In this study of 470 founders/CEOs and their management practices, startups that employ lean startup techniques had better valuation outcomes. So did ventures that balanced hiring for skill versus attitude and, more broadly, made early efforts to professionalize human resource management.
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Innovating in the Feminine Care Market
Founded in 2014, Thinx, Inc. makes absorbent underwear that can be worn during menstruation. But the feminine care market had seen virtually no innovation in half a century because of the taboo against discussing the topic of menstruation. As a result, the startup was competing against large incumbents like Procter & Gamble and Johnson & Johnson. Can CEO Maria Molland (MBA 2002) lead a marketing strategy that confronts those taboos in order to bring innovation to the feminine care market? Assistant Professor Rembrand Koning examines these strategic marketing challenges and discusses the importance of removing taboos and biases in order to bring innovation to the feminine care market in his case, “Thinx, Inc.—Breaking Barriers in Feminine Care.” Open for comment; 0 Comments.