Business success in one geographic location doesn't necessarily follow a company to a new setting. Professor Juan Alcácer discusses the importance of taking a long-term strategic view. Key concepts include: Many companies think of geographic strategy as a short-term checkers match rather than as a long-term chess game. Establishing new locations is resource intensive, so a wrong decision can sap the energy out of an organization and cause it to lose focus.
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Location, Location, Location: The Strategy of Place
Business success in one geographic location doesn't necessarily follow a company to a new setting. Professor Juan Alcácer discusses the importance of taking a long-term strategic view. Key concepts include: Many companies think of geographic strategy as a short-term checkers match rather than as a long-term chess game. Establishing new locations is resource intensive, so a wrong decision can sap the energy out of an organization and cause it to lose focus. Open for comment; 0 Comments.