Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Assistant Professor Shelle Santana discusses the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?
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by Lauren Cohen, Christopher J. Malloy, and Quoc Nguyen
The most comprehensive information windows that firms provide to the markets—in the form of their mandated annual and quarterly filings—have changed dramatically over time, becoming significantly longer and more complex. When firms break from their routine phrasing and content, this action contains rich information for future firm stock returns and outcomes.
Lazy Prices
The most comprehensive information windows that firms provide to the markets—in the form of their mandated annual and quarterly filings—have changed dramatically over time, becoming significantly longer and more complex. When firms break from their routine phrasing and content, this action contains rich information for future firm stock returns and outcomes.