- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
Since the 1960s, the United States has seen spectacular growth in wine consumption. This paper explores how businesses reinveted the image of wine. This creation of the new market, like other consumer products, had social and cultural consequences. In the US, wine became a status symbol and a renforcer of social and class divisions.
- 18 Nov 2016
- Working Paper Summaries
Innovation Network
Despite recent advances that measure how the technological development processes in innovative fields link with each other, our understanding of how progress in one technological area links to prior advances in upstream technological fields has been limited. The authors’ analysis and mapping of 1.8 million U.S. patents and their citation properties shows that a stable innovation network acts as a conduit for a cumulative process of technological and scientific progress. Upstream technological developments play an important role in the future pace and direction of patenting in downstream fields. This finding implies that if R&D slackens in one period the effects will still be felt years later in downstream fields.
Solving the Riddle of How Companies Grow Over Time
Can company growth rates persist over long periods of time? A new study of long-lasting enterprises might make CEOs rethink their strategies, says Gary Pisano. Open for comment; 0 Comments.