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New research on information from Harvard Business School faculty on issues including IT management, knowledge management, data mining, and analytics.
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Is It Even Possible to Dam the Flow of Misleading Content Online?

by Jay Fitzgerald

With a US presidential election on the horizon, tech companies are struggling to stem misinformation on social media. Research by Scott Duke Kominers and Jesse Shapiro suggests it's time to focus on eliminating content that can lead to potential harm rather than false beliefs.

Why Great Ideas Get Stuck in Universities

by Ben Rand

Academic institutions incubate novel ideas and are important innovation partners for companies, but getting products out of universities and onto the market can be challenging. A study by Maria Roche and Justine Boudou illustrates how researchers might be getting in their own way.

Navigating Consumer Data Privacy in an AI World

by Rachel Layne

Consumers expect companies to do everything they can to protect their personal data, but breaches continue to happen at an alarming rate. Eva Ascarza and Ta-Wei Huang say companies must take bold steps to proactively manage customers’ sensitive data if they want to earn trust and remain competitive.

How SolarWinds Responded to the 2020 SUNBURST Cyberattack

Re: Frank Nagle

In December of 2020, SolarWinds learned that they had fallen victim to hackers. Unknown actors had inserted malware called SUNBURST into a software update, potentially granting hackers access to thousands of its customers’ data, including government agencies across the globe and the US military. General Counsel Jason Bliss needed to orchestrate the company’s response without knowing how many of its 300,000 customers had been affected, or how severely. What’s more, the existing CEO was scheduled to step down and incoming CEO Sudhakar Ramakrishna had yet to come on board. Bliss needed to immediately communicate the company’s action plan with customers and the media. In this episode of Cold Call, Professor Frank Nagle discusses SolarWinds’ response to this supply chain attack in the case, “SolarWinds Confronts SUNBURST.”

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

by Scott Van Voorhis

That killer fever chart in your slide deck might not be as impressive as you think. In fact, your audience might soon forget that critical data point. If you want them to remember your message, research by Thomas Graeber suggests that nothing sticks to the mind like a good story.

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

by John Deighton and Leora Kornfeld

Quirky amateur video clips might draw people to TikTok, but its algorithm keeps them watching. John Deighton and Leora Kornfeld explore the factors that helped propel TikTok ahead of established social platforms, and where it might go next.

Swiping Right: How Data Helped This Online Dating Site Make More Matches

by Kara Baskin

Machine learning might have the answer to an age-old dating conundrum: Who makes the first move? Research by Edward McFowland probes how data can spur more digital interactions, with potentially wide-reaching implications. Open for comment; 0 Comments.

Don't Bring Me Down: Probing Why People Tune Out Bad News

by Kristen Senz

People often go out of their way to avoid unpleasant information, but not always for the reasons you might expect. Research by Christine Exley and colleagues. Open for comment; 0 Comments.

Time Dependency, Data Flow, and Competitive Advantage

by Ehsan Valavi, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani

The perishability of data has strategic implications for businesses that provide data-driven products and services. This paper illustrates how different business areas might differ with respect to the rate of decay in data value and the importance of data flow in their operations.

Free Riding in Loan Approvals: Evidence From SME Lending in Peru

by Irani Arraiz, Miriam Bruhn, Benjamin N. Roth, Claudia Ruiz-Ortega, and Rodolfo Stucchi

Using data from a large Peruvian bank trying to expand credit access to small and medium enterprises, this study shows that competing lenders use one another’s loan approvals as an input into their own approval process. Such “free riding” has great impact on market outcomes and might warrant policy intervention.

When to Apply?

by Katherine Coffman, Manuela Collis, and Leena Kulkarni

Using a series of experiments, the authors studied gender differences in how job-seekers perceive their own qualifications for different opportunities and how this affects their decision to apply. Results suggest that soft touch employer interventions can improve the diversity of applicant pools even if candidate beliefs about their own ability are unchanged.

How To Ask Better Questions

by Kristen Senz

To make the best decisions, managers must ask the right questions. This collection of past studies by Harvard Business School researchers will help you gather the critical information needed to prepare for action. Open for comment; 0 Comments.

On Target: Rethinking the Retail Website

by Dina Gerdeman

Target is one big-brand retailer that seems to have survived and even thrived in the apocalyptic retail landscape. What's its secret? Srikant Datar discusses the company's relentless focus on online data. Open for comment; 0 Comments.

Complex Disclosure

by Ginger Zhe Jin, Michael Luca, and Daniel Martin

This study shows that companies looking to hide unfavorable information might strategically be making contract terms unnecessarily complex, harming consumers and undermining the effectiveness of disclosure. These results highlight a role for regulation that would encourage simpler forms of disclosure.

What Should Mark Zuckerberg Do?

by James Heskett

SUMMING UP: Facebook doesn't necessarily need a better data-privacy policy, James Heskett's readers suggest. Instead, Mark Zuckerberg needs a new business model. Open for comment; 0 Comments.

Trade Creditors' Information Advantage

by Victoria Ivashina and Benjamin Iverson

Trade credit represents about a quarter of the liabilities of US firms. There are several theories explaining this fact. This study reexamines whether suppliers hold private information about their trade partners, by analyzing their behavior in bankruptcy.

Brokers and Order Flow Leakage: Evidence from Fire Sales

by Andrea Barbon, Marco Di Maggio, Francesco Franzoni, and Augustin Landier

This study finds that brokers tend to reveal the occurrence of a fire sale to their best clients, allowing them to generate significant profits by predating on the liquidating fund. Such information leakage comes at the expense of higher price impact, and leads to a more costly liquidation for the fire sale originator.

Ideological Segregation among Online Collaborators: Evidence from Wikipedians

by Shane Greenstein, Yuan Gu, and Feng Zhu

This study analyzes the dynamics supporting or undermining segregated conversations. Among the findings: In spite of their great differences, contributors on Wikipedia tend to move toward less segregated conversations. Contributors’ positions become more neutral over time, not more extreme. In addition, the conflict resolution mechanisms and the mix of informal and formal norms at Wikipedia play an important role in encouraging a community that works toward a neutral point of view.

Consumer-centered Health Care Depends on Accessible Medical Records

by Dina Gerdeman

There is a problem with medical records—they are scattered everywhere. John Quelch discusses approaches to integrate patient data so that medical professionals and patients can make better decisions. Open for comment; 0 Comments.

Is Wikipedia More Biased Than Encyclopædia Britannica?

by Michael Blanding

By identifying politically biased language in Encyclopædia Britannica and Wikipedia, Feng Zhu hopes to learn whether professional editors or open-sourced experts provide the most objective entries. Open for comment; 0 Comments.