In 2021, the footwear startup Allbirds was extending its product range into apparel and expanding beyond its online store to open more retail stores around the world. It was also freely sharing its know-how and material innovations with its competitors to try to scale its efforts to decarbonize fashion, by substituting natural materials for conventional petroleum-based materials and leather. But the company also had to find ways to remain differentiated, based on design and comfort. Professor Mike Toffel and Allbirds co-founder and CEO Joey Zwillinger discuss the growing environmental impact of the fashion industry and how the company managed the tension between advancing its environmental mission and staying ahead of competitors in the case, Allbirds: Decarbonizing Fashion.
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In its 75 years, Kelly Services has gone from temp agency to skills broker, outsourcing firm, workforce development provider, and source of labor market research. CEO Peter Quigley discusses how employers and workers are approaching contingent work, Covid-19’s role in driving innovation and flexibility, “hidden workers” and what’s behind the Great Resignation.
HBS Dean Nitin Nohria and faculty look backward and forward at the most important business trends of the young twenty-first century.
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The Most Important Management Trends of the (Still Young) Twenty-First Century
HBS Dean Nitin Nohria and faculty look backward and forward at the most important business trends of the young twenty-first century. Closed for comment; 0 Comments.