Horst Dassler, the son of the founder of Adidas, cultivated relationships with athletes and national associations—with the aim of expanding his family’s sports apparel business. In doing so, he created the first sports sponsorships for the Olympics, and ultimately became a key force behind the commercialization of sports today. Professor Geoffrey Jones explores the pros and cons of the globalization and commercialization of sport in his case, spanning from the 1930s to the 1970s, “Horst Dassler, Adidas, and the Commercialization of Sport.”
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HBS Dean Nitin Nohria and faculty look backward and forward at the most important business trends of the young twenty-first century.
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The Most Important Management Trends of the (Still Young) Twenty-First Century
HBS Dean Nitin Nohria and faculty look backward and forward at the most important business trends of the young twenty-first century. Closed for comment; 0 Comments.