The Chase Sapphire Reserve credit card was one of the hottest product launches in 2016, enthusiastically received by millennial consumers, a group that had previously eluded JPMorgan Chase and its competitors. Shelle Santana discusses how protagonists Pam Codispoti and Eileen Serra shifted their focus to retaining customers attracted by the one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced.Â
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Every visionary knows the frustration of pitching a great idea, only to see it killed by naysayers, say HBS professor emeritus John P. Kotter and University of British Columbia professor Lorne A. Whitehead. In an excerpt from their new book, Buy-IN: Saving Your Good Idea from Getting Shot Down, the authors reveal strategies used by your critics—and how to defend against them. Key concepts include: Fear mongering involves creating infectious anxiety, scaring others into believing that a good idea is far too risky to pursue. Death by delay entails stalling an idea with never-ending questions, straw polls, and meetings—until the idea eventually loses momentum and peters out. Confusion consists of peppering a conversation with a stream of irrelevant facts and convoluted questions, making it nearly impossible for the innovator to keep the discussion on track. Ridicule is a direct attack on the character of the person who proposed the idea, creating indirect doubts about the idea itself.
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John Kotter: Four Ways to Kill a Good Idea
Every visionary knows the frustration of pitching a great idea, only to see it killed by naysayers, say HBS professor emeritus John P. Kotter and University of British Columbia professor Lorne A. Whitehead. In an excerpt from their new book, Buy-IN: Saving Your Good Idea from Getting Shot Down, the authors reveal strategies used by your critics—and how to defend against them. Key concepts include: Fear mongering involves creating infectious anxiety, scaring others into believing that a good idea is far too risky to pursue. Death by delay entails stalling an idea with never-ending questions, straw polls, and meetings—until the idea eventually loses momentum and peters out. Confusion consists of peppering a conversation with a stream of irrelevant facts and convoluted questions, making it nearly impossible for the innovator to keep the discussion on track. Ridicule is a direct attack on the character of the person who proposed the idea, creating indirect doubts about the idea itself. Closed for comment; 0 Comment(s) posted.