Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Working Knowledge
Business Research for Business Leaders
  • Browse All Articles
  • Popular Articles
  • Cold Call Podcast
  • Managing the Future of Work Podcast
  • About Us
  • Book
  • Leadership
  • Marketing
  • Finance
  • Management
  • Entrepreneurship
  • All Topics...
  • Topics
    • COVID-19
    • Entrepreneurship
    • Finance
    • Gender
    • Globalization
    • Leadership
    • Management
    • Negotiation
    • Social Enterprise
    • Strategy
  • Sections
    • Book
    • Podcasts
    • HBS Case
    • In Practice
    • Lessons from the Classroom
    • Op-Ed
    • Research & Ideas
    • Research Event
    • Sharpening Your Skills
    • What Do You Think?
    • Working Paper Summaries
  • Browse All
    Filter Results: (1) Arrow Down
    Filter Results: (1) Arrow Down Arrow Up
    • Popular
    • Browse All Articles
    • About Us
    • Newsletter Sign-Up
    • RSS
    • Popular
    • Browse All Articles
    • About Us
    • Newsletter Sign-Up
    • RSS

    InterestsRemove Interests →

    Page 1 of 1 Result
    • 06 Oct 2010
    • Research & Ideas

    John Kotter: Four Ways to Kill a Good Idea

    by John Kotter & Lorne A. Whitehead

    Every visionary knows the frustration of pitching a great idea, only to see it killed by naysayers, say HBS professor emeritus John P. Kotter and University of British Columbia professor Lorne A. Whitehead. In an excerpt from their new book, Buy-IN: Saving Your Good Idea from Getting Shot Down, the authors reveal strategies used by your critics—and how to defend against them. Key concepts include: Fear mongering involves creating infectious anxiety, scaring others into believing that a good idea is far too risky to pursue. Death by delay entails stalling an idea with never-ending questions, straw polls, and meetings—until the idea eventually loses momentum and peters out. Confusion consists of peppering a conversation with a stream of irrelevant facts and convoluted questions, making it nearly impossible for the innovator to keep the discussion on track. Ridicule is a direct attack on the character of the person who proposed the idea, creating indirect doubts about the idea itself. Closed for comment; 0 Comments.

    • 1
    ǁ
    Campus Map
    Harvard Business School Working Knowledge
    Baker Library | Bloomberg Center
    Soldiers Field
    Boston, MA 02163
    Email: Editor-in-Chief
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College