Horst Dassler, the son of the founder of Adidas, cultivated relationships with athletes and national associations—with the aim of expanding his family’s sports apparel business. In doing so, he created the first sports sponsorships for the Olympics, and ultimately became a key force behind the commercialization of sports today. Professor Geoffrey Jones explores the pros and cons of the globalization and commercialization of sport in his case, spanning from the 1930s to the 1970s, “Horst Dassler, Adidas, and the Commercialization of Sport.”
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by Xiaojia Guo, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne
Many important business decisions rely on a manager’s forecast of a product or service’s life cycle. One of the most widely used forecasting techniques is exponential smoothing models. This paper introduces a model suitable for large-scale forecasting environments where key operational decisions depend on quantile forecasts.
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing
Many important business decisions rely on a manager’s forecast of a product or service’s life cycle. One of the most widely used forecasting techniques is exponential smoothing models. This paper introduces a model suitable for large-scale forecasting environments where key operational decisions depend on quantile forecasts.