Launched in the midst of the financial crisis, the Goldman Sachs 10,000 Small Businesses program provided business education and access to capital for small businesses across the United States. The company committed $500 million to fund the program and nine years later had graduated 7,300 participants, just shy of its goal. Professor Len Schlesinger discusses the success, impact, and future of the program.
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Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night.
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Sharpening Your Skills: Brand Management
Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night. Closed for comment; 0 Comment(s) posted.