Simón Cohen, founder of Henco Logistics, transformed a small Mexican company into a major player. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success—an approach he developed following a personal crisis. Cohen and Professor Francesca Gino, author of a case study about the company, discuss whether that approach can endure through rapid growth, a leadership transition, and changing employee expectations.
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Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night.
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Sharpening Your Skills: Brand Management
Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night. Closed for comment; 0 Comment(s) posted.