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30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

by Staff

Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night. Closed for comment; 0 Comment(s) posted.

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The Delicious History of Hershey Chocolate

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Sharpening Your Skills: Brand Management