Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Working Knowledge
Business Research for Business Leaders
  • Browse All Articles
  • Popular Articles
  • Cold Call Podcasts
  • About Us
  • Leadership
  • Marketing
  • Finance
  • Management
  • Entrepreneurship
  • All Topics...
  • Topics
    • COVID-19
    • Entrepreneurship
    • Finance
    • Gender
    • Globalization
    • Leadership
    • Management
    • Negotiation
    • Social Enterprise
    • Strategy
  • Sections
    • Book
    • Cold Call Podcast
    • HBS Case
    • In Practice
    • Lessons from the Classroom
    • Op-Ed
    • Research & Ideas
    • Research Event
    • Sharpening Your Skills
    • What Do You Think?
    • Working Paper Summaries
  • Browse All
    • COVID-19 Business Impact Center
      COVID-19 Business Impact Center
      Cold Call
      A podcast featuring faculty discussing cases they've written and the lessons they impart.
      Subscribe on iTunes
      • 05 Jan 2021
      • Cold Call Podcast

      Using Behavioral Science to Improve Well-Being for Social Workers

      For child and family social workers, coping with the hardships of children and parents is part of the job. But that can cause a lot of stress. Is it possible for financially constrained organizations to improve social workers’ well-being using non-cash rewards, recognition, and other strategies from behavioral science? Assistant Professor Ashley Whillans describes the experience of Chief Executive Michael Sanders’ at the UK’s What Works Centre for Children’s Social Care, as he led a research program aimed at improving the morale of social workers in her case, “The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being.”  Open for comment; 0 Comment(s) posted.

      Read the Transcript

      Filter Results: (167) Arrow Down
      Filter Results: (167) Arrow Down Arrow Up
      • Popular
      • Browse All Articles
      • About Us
      • Newsletter Sign-Up
      • RSS
      • Popular
      • Browse All Articles
      • About Us
      • Newsletter Sign-Up
      • RSS

      Marketing StrategyRemove Marketing Strategy →

      Page 1 of 167 Results →
      • 10 Nov 2020
      • Cold Call Podcast

      The Challenges of Commercializing Fertility

      Re: Debora L. Spar

      Entrepreneur Christy Jones wants to create a venture to help women preserve their eggs and postpone motherhood. But what would an egg-freezing service sell—and to whom? Debora Spar discusses the challenges of commercializing fertility in a new case study. Open for comment; Comment(s) posted.

      • 01 Sep 2020
      • Cold Call Podcast

      How to Launch a New Biosciences Product: Start Small or Dive in?

      Re: Jeffrey J. Bussgang

      C16 Biosciences wants to replace palm oil, a major contributor to deforestation, with a lab-grown substitute. But CEO Shara Ticku faces a tough decision in bringing the product to market. Jeff Bussgang discusses his case study. Open for comment; Comment(s) posted.

      • 02 Aug 2020
      • What Do You Think?

      Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

      by James Heskett

      SUMMING UP: Digital experimentation is gaining momentum as an everyday habit in many organizations, especially those in high tech, say James Heskett's readers. Open for comment; Comment(s) posted.

      • 07 Jul 2020
      • Cold Call Podcast

      SmileDirect Looks Beyond Direct-to-Consumer Marketing

      PODCAST: Teledentistry company SmileDirectClub is butting up against the limits of direct-to-consumer marketing. Len Schlesinger discusses his recent case study with Matt Higgins. Open for comment; Comment(s) posted.

      • 23 Jun 2020
      • Cold Call Podcast

      Is it Time for Big Apple Circus to Fold the Tent?

      Re: David G. Fubini

      David Fubini discusses his case study about the future of Big Apple Circus. Open for comment; Comment(s) posted.

      • 16 Jun 2020
      • Research & Ideas

      Your Customers Have Changed. Here's How to Engage Them Again.

      by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

      The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues. Open for comment; Comment(s) posted.

      • 07 Apr 2020
      • Research & Ideas

      What Customers Need to Hear from You During the COVID Crisis

      by Jill Avery and Richard Edelman

      Many brands have turned off their marketing efforts during the pandemic, but Jill Avery and Richard Edelman argue that now is the time when customers need to hear from you most. But what do you say? Open for comment; Comment(s) posted.

      • 09 Mar 2020
      • Research & Ideas

      Warring Algorithms Could Be Driving Up Consumer Prices

      by Kristen Senz

      Companies increasingly use software to conduct rapid price changes. Alexander MacKay explains why firms might benefit but consumers should be worried. Open for comment; Comment(s) posted.

      • 02 Mar 2020
      • What Do You Think?

      Are Candor, Humility, and Trust Making a Comeback?

      by James Heskett

      SUMMING UP: Have core leadership values been declining in recent years? If so, how do we get them back? James Heskett's readers provide answers. Open for comment; Comment(s) posted.

      • 17 Dec 2019
      • Working Paper Summaries

      Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

      by Doug J. Chung, Kyoungwon Seo, and Reo Song

      How do technology stores, particularly those owned by Apple and Microsoft, affect retail sales and market dynamics at malls? Through modeling and simulation, the authors found that these stores helped malls draw more high-income consumers, supporting the entry of upscale stores and exit of midscale and discount stores.

      • 09 Dec 2019
      • Research & Ideas

      Identify Great Customers from Their First Purchase

      by Kristen Senz

      Using data from their very first transaction, companies can identify shoppers who will create the best long-term value, says Eva Ascarza. Open for comment; Comment(s) posted.

      • 04 Dec 2019
      • Book

      Creating the Experimentation Organization

      by Michael Blanding

      New tools allow companies to innovate on an unprecedented scale, in every aspect of business. But the organization must also change. Stefan Thomke previews his forthcoming book, Experimentation Works. Open for comment; Comment(s) posted.

      • 27 Nov 2019
      • Sharpening Your Skills

      Secrets for Creating a Long-Lasting Brand

      by Sean Silverthorne

      Brands can be magic in the marketplace. But just what are the components of a great brand? How do you build one? And how do they survive over time? Open for comment; Comment(s) posted.

      • 20 Nov 2019
      • Research & Ideas

      It's No Joke: AI Beats Humans at Making You Laugh

      by Dina Gerdeman

      New research shows people don’t trust recommendations from algorithms—and that’s a problem for companies that increasingly rely on AI-based technology to persuade consumers. Michael H. Yeomans explains how businesses can overcome that bias. Open for comment; Comment(s) posted.

      • 13 Nov 2019
      • Research & Ideas

      Don't Turn Your Marketing Function Over to AI Just Yet

      by Kristen Senz

      Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano. Open for comment; Comment(s) posted.

      • 17 Oct 2019
      • Research & Ideas

      ‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

      by Dina Gerdeman

      Just how far will women go to avoid products labeled "for women?" Research by Leslie K. John and colleagues explores why gender marketing usually offends the very people a company is trying to attract. Open for comment; Comment(s) posted.

      • 07 Oct 2019
      • Sharpening Your Skills

      How Companies Can Make Up with (Very) Unhappy Customers

      by Sean Silverthorne

      It happens to the best of companies. One fine day a public relations nightmare explodes and shatters your hard-won trust with customers. What should you do next? Open for comment; Comment(s) posted.

      • 18 Sep 2019
      • Op-Ed

      WeWork—The IPO That Shouldn’t?

      by Nori Gerardo Lietz

      WeWork's IPO has been one of the most debated in recent memory. But the real controversy, says Nori Gerardo Lietz, is what is contained in the company's prospectus. Open for comment; Comment(s) posted.

      • 21 Aug 2019
      • Working Paper Summaries

      Improving Customer Compatibility with Operational Transparency

      by Ryan W. Buell and MoonSoo Choi

      Service firms seeking prospective customers usually highlight the advantages of their offerings and downplay the tradeoffs. This study suggests a different approach: Provide transparency into advantages as well as tradeoffs. The transparency helps customers make informed decisions and can lead to better outcomes for both firms and customers over the long run.

      • 25 Jun 2019
      • Research & Ideas

      The Powerful Strategic Tool Companies Should Not Try to Control

      by Danielle Kost

      3QUESTIONS More executives are tapping user communities for strategic guidance, but productive relationships with fan groups require a nuanced approach, Frank Nagle says. Open for comment; Comment(s) posted.

      • 1
      • 2
      • …
      • 8
      • 9
      • →
      ǁ
      Campus Map
      Harvard Business School Working Knowledge
      Baker Library | Bloomberg Center
      Soldiers Field
      Boston, MA 02163
      Email: Editor-in-Chief
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College